Apple, Disney preview first iAd with Tron Legacy movie
iPad maker Apple and entertainment company Disney have launched the preview of the first iAd for the
Featuring Disney's upcoming movie "Tron Legacy," the interactive ad will inform users about the new movie.
The iAd for iPad will formally launch next year. "iAd brings Tron's pulsing energy and vivid graphic style to iPad's stunning display, creating a truly immersive ad experience," the companies said in a joint statement.
The ad will be the only iAd on iPad until 2011.
A gentle tap on the ad displays full screen videos and trailers from the movie; tells users about the characters, gives them a glimpse of the photo gallery and plays music previews from the soundtrack.
Users can also download content to their tablet device with the iAd and locate the nearest theatre playing the movie. The ad also lets the user send an image from the movie to a friend, inviting them to see the movie.