Bing’s US search market share rises in November as Yahoo, Google fall

Bing's share rose from 11.5 per cent in October to 11.8 per cent in November

Microsoft's search engine Bing's share in the US search market increased in November while Google and Yahoo saw theirs go down, a new comScore report revealed on Wednesday.

While Google's share decreased from 66.3 per cent to 66.2 per cent, Yahoo's fell by the same amount, sending it from 16.5 per cent to 16.4 per cent.

Bing's share rose from 11.5 per cent in October to 11.8 per cent in November, with a marginal gain of 2.6 per cent month-over-month.

In November, 69.2 per cent of searches carried organic search results from Google, while 24 per cent of searches were powered by Bing organic results, the comScore report added.

Americans conducted nearly 17.8 billion total core search queries in November. Google Sites ranked first with 11.4 billion searches, followed by Yahoo! Sites with 3.4 billion and Microsoft Sites with 2.0 billion.

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