About 10 million internet users in the UK went online for financial advice, spending an average of 15 minutes on sites in the category during September, a report by online metrics firm comScore revealed on Tuesday.

The report ranked the top financial information sites in the UK based on September 2010 data from comScore Media Metrix service.

The current economic situation in the UK is encouraging consumers to look to the internet for financial advice and information, said Mike Read, senior vice-president and managing director of comScore Europe.

"The online channel has reduced the friction for the average consumer to seek financial advice, bringing more potential customers into the market, which presents excellent opportunities for marketers in the banking and financial sector to reach their target audiences," he added.

British price comparison site moneysupermarket.com ranked first with 3.7 million unique visitors and an average of nearly 9 minutes per user during the month. Insurance broker BGL Group's comparethemarket.com, claimed second spot with 1.2 million visitors, followed by Confused.com with 1.1 million users.