Independent's i launches paid iPad app

iPad version cheaper than print copy

The Independent's 20p quick read newspaper i is launching a paid-for iPad application on Friday.

Subscribers to i's iPad app will be charged £1.79 for 10 issues of the daily, after a 10 per cent discount. Access to 20 copies will be charged at £2.99, about 25 per cent less than the cost of the print product, the Guardian reported.

i is also offering five free editions to readers who buy 10 or 20 iPad editions.

The pricing of the iPad app is as close to the 20p cost of the print product as possible, said Zach Leonard, the managing director for digital at the Independent and its sister publication the London Evening Standard.

"Apple does not have price bands that match exactly to the 20p of the i", Leonard said, adding that, "It is about sampling and getting in as many hands as possible so there will be 'five free' to stimulate trial."

Independent's year-old free iPhone app, which attracts between 50,000 and 100,000 users per month, will turn into a paid-for app after it gets an upgrade, Leonard added.