NMA appoints two marketing chiefs to board

Agency is to release an annual report about advertising in national newspapers

The Newspaper Marketing Agency (NMA) has appointed two marketing chiefs to its board as part of its efforts to push forward its engagement with advertisers, MarketingWeek reports.

It has appointed Peter Duffy, head of marketing at Audi UK, and Rachel Bristow, marketing communications planning and buying director at Unilever, as non-executive directors.

So far, Jeremy Davies, director of brand and communications at e.on, was the only marketer on the board.

The NMA said that the two new people, who will attend their first board meeting this week, are expected to offer insights and guidance on the motor, food, household and cosmetics and toiletries sectors.

The expansion of the NMA board comes after a review of the agency's activities by its stakeholder body, the Newspaper Publishers Association (NPA).

Now, the NMA board is part of the newly-established NPA commercial board, which will oversee all the commercial activities of the NPA.

The NMA is expected to release an annual report about advertising in national newspapers in the next week's meeting.

NMA chief executive Maureen Duffy said that newspaper owners have so far not cut their budget contribution to the NMA during the economic downturn. However, she fears that the situation may be different next year when most of them are likely to shift to digital offerings.