Microsoft is reportedly talking to TV networks to license content from them for a subscription-based web TV service through Xbox 360, the successor to its sixth generation video game console, Reuters reported on Monday.
The move is to compete with Google and Apple, media reports said. Microsoft has previously displayed ESPN shows on the Xbox Live service.
Microsoft is also reportedly experimenting with a model where users pay only for the shows they watch instead of the current subscription based model of paying for a package of shows regardless of whether the user watches them or not.
The Windows maker, however, declined to comment on the Reuters report.
Jose Pinero, senior director of public relations for Microsoft's interactive entertainment business, said, "We are delivering premium experiences today through a combination of software and services. Microsoft is committed to delivering the entertainment you want with the people you care about, made simple".