Metro's new app business targets young professionals

Metro Apps launches competition for app developers

UK commuter daily Metro on Tuesday launched its own app business called Metro Apps, specifically targeted at urban professionals aged between 18 and 45, paidContent reported.

The Metro Apps of the free daily newspaper published by Associated Newspapers (part of Daily Mail and General Trust), will design, source and publish games and apps for the latest smartphone platforms.

It will also run AppFactor, a quarterly competition for iPhone/ iPad app developers. Any app that is not currently in the iTunes App store can be submitted. "With over 215,000 apps already in the iTunes App Store it is easy for brilliant apps to get lost in the crowd. This is a unique opportunity to reach an audience of millions and gain real traction," a note on the competition site added.

The apps have put out a special edition of "Super Yum Yum: Puzzle Adventures" for the Apple app store, on sale for 59 pence. More such titles are expected to be released shortly.