Show Hide image

Apple, News Corp to announce iPad newspaper subscriptions in December

Plans for The Daily to be introduced to the public on the iPad by early 2011

Apple is likely to announce its partnership with News Corp for subscriptions to the iPad newspaper the Daily, on 9 December, media reports speculated on Tuesday.

News Corp chairman Rupert Murdoch told Fox Business earlier this week that the Daily will launch in beta mode sometime around Christmas, and will be introduced to the public on the iPad and other tablet devices in early 2011. It is expected to cost 99 cents a week, he added,

Apple is to announce its subscriptions through iTunes, thus allowing customers to receive automatically delivered newspapers and magazines to their tablet devices.

After this move, Apple may eventually open up to allowing subscriptions of more publications on iPad.

Currently, iPad users are forced to download and pay for digital issues of a publication one at a time, making it cumbersome and keeping consumer information out of publishers' hands.

Apple has so far refused to share subscriber data which restricts publishers from targeting their audiences for advertising and marketing purposes.

There are now rumours that Apple will offer iPad users an opt-in option, which will give publishers access to user information.

For a subscription billing transaction to work in iTunes, the iPad would require a software update.