Google on Wednesday launched a site, demoslam.com, that it said is designed to inspire Google users to re-imagine technology demos using Google products and create their own, exciting ones.

Google is selling it with the line It's "a place where boring tech demos become (hopefully) gotta-show-my-friends awesome -- thanks to the creativity of Google users like you."

The new site is an attempt to make Google technology more accessible to those outside the tech bubble, the search company said. Google Demo Slam visitors are encouraged to create their own slams to highlight Google technology.

The site brings in two tech demo videos to challenge each other. Although the initial videos are provided by Google, the company hopes the site will motivate users to create demo videos or "slams" of their own.

Users can vote for their favourites in weekly video competitions and those votes will determine the Demo Slam Champ of the week.

Contenders can upload their videos to YouTube and Google will choose the best in the onsite demo slam competition that ends on 30 January, 2011.