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Time Warner Cable, ESPN embark on bold 'TV Everywhere' experiment

US cable networks have announced an experiment to make ESPN available on computers anywhere, anytime

US cable television networks Time Warner Cable and ESPN on Friday announced a cable TV-internet experiment that makes ESPN available on a computer or laptop anywhere and anytime to Time Warner Cable video subscribers.

As part of their "TV Everywhere," concept, the service will begin on Monday night with the sport's channel's "Monday Night Football", a live television broadcast of the National Football League, between the New York Giants and Dallas Cowboys.

TV Everywhere is a verification system in which select content is available online only to customers who can prove that they subscribe to a multi-service operator.

The service is available to Time Warner Cable customers who receive ESPN as part of the video subscription package.

TV networks have yet to put their channels live on the web, and doing so with one of the most popular cable networks and live sports programming makes a risky experiment.

The US companies plan to give subscribers access to other ESPN channels shortly.