ValueClick buys Investopedia from Forbes

Ad group aims to increase traffic with acquisition of investment education site.

Online advertising company ValueClick has acquired financial information website Investopedia from New York based publishing and media company Forbes, for $42m on Wednesday.

Investopedia is among the largest sites devoted to investment education. Forbes purchased the site in 2007.

ValueClick said it bought Investopedia, which had been put up for sale since June, for its content, traffic, advertiser relationships and its team.
The 11-year-old website is expected to generate $10m in revenues in 2010, the ad company added.

ValueClick chief executive Jim Zarley said in a statement that the new acquisition will give the ad company great content, organic traffic and established advertiser relationships in the important financial services advertising market.

Investopedia's management and employees will now join ValueClick.