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Surfers above 50 dominate UK internet audience

Total number of internet users in the UK now stands at 38.8 million.

The UK internet audience rose by 1.9 million over the last year, with people over the age of 50 constituting more than half of the new users, a report by the UK Online Measurement Company (UKOM) has said.

The total number of internet users in the country now stands at 38.8 million, up from 36.9 million at the same time last year, the report added.

Men over 50 accounted for 38 per cent of the new surfers, while women in the same age group made up only 15 per cent of the figure.

The fact that one in four Britons who use the internet today are between 50 and 64 years proves that the web is no longer the sole preserve of the young, said Alex Burmaster, internet analyst at UKOM.

The older generation of net surfers prefers to browse websites related to travel, fashion and community sites, the report noted.