Apple is asking UK advertisers and publishers to support the company on its experimental iAd pricing model, New Media Age reported Friday.
iAd is Apple's mobile advertising platform for its mobile devices allowing third-party developers to embed ads directly into their applications. The iPhone manufacturer is launching the iAd in the UK in September.
Apple will charge advertisers based on a CPM (cost per milli also called cost per thousand) and CPC (cost per click) model, with the latter's rates nearly ten times the industry norm, according to reports.
The company is meeting UK advertisers through Quattro Wireless, which it had acquired in January for $250m to launch the mobile ad network.
Apple has said it has already bagged ads worth $60m from international brands such as Chanel, Nissan and Unilever, within a month of iAd's launch in the US.
