Customers accessing an online store through a social networking site are ten times more likely to buy something than other visitors, according to a study by the UK payment service provider Sage Pay, Marketing Magazine has reported..
It found that about although seven per cent of all visitors to an online store on an average make a purchase, a whopping 71 per cent who arrive at the site through social media will visit the transaction section.
Though online retailers are good at driving visitors to their websites, only a fraction of the traffic actually gets converted to customers. One of the tools to help this conversion can be social media, the study said, which is quite effective but currently undervalued by online marketers.
Sage Pay managing director has been quoted as saying that the modern shopper often looks for reassurance from a positive review, a special offer to make it more affordable, inexpensive delivery options and a quick, easy and secure way to pay.
