Show Hide image

Google attacks Apple's new iPhone ad rules

The terms prevent networks from collecting critical information about the devices on which their ads

Google slammed Apple's new rules for advertising on the iPhone and iPad, saying that it prevents companies such as itself from selling and placing ads on Apple's devices.

Apple's new terms appear to affect companies whose primary business is not serving mobile ads, said Omar Hamoui, founder of Google's recently acquired AdMob mobile advertising unit.

The terms, posted for developers on Monday, prevent networks such as AdMob from collecting critical information about the devices on which their ads are served.

"This change is not in the best interests of users or developers," said Hamoui in a blog post.

Apple's terms will affect both large and small developers and limit their choice of generating ad revenues, he added, noting that consumers will also lose out on free and advertising-funded low cost apps.