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Macy's launches shoppable slideshow for iPad

Interactive product company Zinio, which converts magazines to digital editions, has handled the adv

The US fashion retailer Macy's has launched a summer catalogue in the form of a shoppable slideshow on the Apple Tablet this week. Macy's 60-page print catalogue has been converted into a two-page spread that is embedded with a 20-page slide show, with links to shop at

The advertisement runs on the digital editions of 20 titles such as fashion magazines Elle Decor and Marie Claire. Nicholas Pavach, vice-president, advertising sales and custom publishing for Zinio, said it was a unique idea to use magazines to launch a catalogue.

The catalogue with Flash support is available in its full form on the digital editions of the magazines, but appears as a smaller, non-Flash version on the iPad.