Social media as important as traditional media, says research

Two out of three marketers think social media is as important as traditional media in generating mar

The company's research showed only 9 per cent marketers said that among various marketing channels, social media delivered the best return on investment.

About 29 per cent of respondents said email marketing was the preferred platform to achieve good returns on investment.

Four out of five global marketing operations are not fully targeted and one-third of the companies do not fully monitor online transaction from customers, the research revealed.