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Facebook offers free ad space for children’s charities

Social networking site will offer free advertising space worth millions.

Charity organisations are expected to meet this week to decide whether to accept or decline the offer, although the National Society for the Prevention of Cruelty to Children (NSPCC) spokesperson told The Times it would decline the free offer if it was being made available as an alternative to the panic button that the Child Exploitation and Online Protection Centre (CEOPC) has been asking for.

Facebook has refused to install the panic button, but announced a safety and awareness campaign which it says will include donating a billion advertising impressions to charities over the next two years, saying the free space is equivalent to a million safety messages from experts every day.