Havas Media hires social media head for UK

The French marketing group has appointed Neil Kleiner.

Havas Media, which owns the international media service group MPG Media Contacts, branded entertainment specialist Cake and London-based digital media agency BLM Quantum, recently admitted that its operations are yet to recover from the steep reduction in advertising spend in the UK.

Kleiner previously worked with Momentum, the advertising and marketing wing of the Interpublic Group, where he handled global social media and integrated campaigns for retail brands. "By creating a centralised role for social media, Havas can ensure it's never an afterthought or a box-ticking exercise, but one that drives a real business objective," he said.