Led by Jenni Gilbert, former editor of the Australian health magazine New Idea, the new site youngeryou.net follows the launch of wedding website theknot.com last year and beauty site primped.com.au in 2008.
Youngeryou aims to have 30,000 unique visitors each month in its first year. It features news, expert advice, videos and listings of surgical and non-surgical treatments, products, surgeons and clinical practitioners.
Gilbert said the anti-ageing and wellness industries are booming and Australian consumers are hungry for knowledge.
IDM publisher Marina Go said the new website is the only media brand devoted to anti-ageing techniques.