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Social networks more popular in China than UK, says study

Half of internet users in China use social networks at work compared to a quarter in the UK, reports

A study, commissioned by digital marketing agency twentysix, involved 900 social media users in China, the UK and the United States. It found that that Chinese web users were more receptive to special offers on social networking sites than those in the UK and US, with two-thirds taking up such offers, compared to only 40 per cent in the UK. By contrast online advertising, which is a major source of income for sites in the UK and US, is less important in China.

Rachel Clarke, head of social media at twentysix, attributes this user behaviour to the thriving local social media networks in China such as Qzone and Baidu. Facebook did not make the top 15 social network sites in China.