Respondents to the online survey, carried out by Ipsos Reid, spent an average of 16.9 hours watching television in comparison. Men are spending more time online than women, at 20 hours compared to 16.

The study also found that those aged between 18 and 34 are spending 20 hours a week online compared to 18 hours for those above 35, and that those with a university education watch less television each week compared to those without university education.