100 million users in US, UK play online social games

About 100 million people - about 24 per cent of internet users - in the US and the UK play social ga

Social gamers play games on social media as a way of social interaction rather than play on their own alone. Interestingly, more women than men play games online.

Facebook is the most popular social gaming site, the survey found. Over 1,200 of the 5,000 respondents said they play games on social networking sites and platforms at least once a week.

The average age of social gamers is 43. About 95 per cent of social gamers play several times a week, while 64 per cent play at least once a day.

Surprisingly, just 17 per cent of the social gamers in the UK and 28 per cent of their US said they play online to stay "connected with others".