Digital coupons grow faster than newspaper coupons

Digital coupons have outpaced the growth of newspaper coupons by a margin of 10 to 1 for the first t

The savings from printed coupons reached over $850m for 2009, a 170 per cent increase year over year. From 2007 to 2008, coupon savings grew by over 130 per cent.

As more consumers use online coupons for shopping, more brands tapped them, Steven Boal, CEO of the company, said.

The online retailer found that users are most interested in food coupons such as those for cereals, pizza, snacks and fast-food restaurants.