MSN UK launches website for men

MSN UK has launched a new men’s channel him.uk.msn this week, with sections such as motoring, sport,

The channel will start in the UK initially and expand to other countries soon. It is targetted at the "witty and the highbrow," according to executive producer Peter Bale.

US film and television producer Warner Bros is sponsoring the site for the first three months to promote new men-oriented cinema and DVD releases.