Available from April, Eurosport HD will deliver a high resolution version of the main Eurosport international channel, including coverage of sporting events from around the world.
The channel, which launched on Sky in July 2008, will be available for free to all Virgin Media XL TV subscribers.
Forthcoming events on Eurosport HD include the Tour de France, French Open tennis, the World Touring Car Championships and Athletics European Championships.
Eurosport HD brings Virgin Media's HD portfolio to eight channels, alongside BBC HD, Channel 4 HD, ESPN HD, Nat Geo HD, MTVNHD, FX HD and Living HD. The operator also plans to launch more HD channels this year.