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Podcasting Down Under: Tom Wright on how Australia is innovating with audio

The ABC producer, formerly of the Times and The Bugle, makes the case for Australian podcasting.

In September last year, Ken Doctor wrote that “We can mark 2016 as the year the podcast business came of age.” Statements like this have been coming thick and fast since the first series of Serial dropped in October 2014. We’re either living through a golden age of podcasting, or the great podcast advertising boom, or the point when podcasting comes of age, or some combination thereof. For the first time, everyone seems to agree, podcasts are finally having their moment.

Except this isn’t the first podcasting gold rush. Tom Wright, now a producer for the Australian Broadcasting Corporation (ABC), was there the first time media organisations rushed to build podcasting teams and advertisers were keen to part with their cash. Speaking to me over Skype from Australia, he said that seeing podcasts attain “hot” status again is “very strange”. “The first iteration had similar levels of excitement and stupidity,” he added.

In 2006, Wright left BBC Radio 1 to join the Times newspaper in London as a multimedia producer. The paper was “very gung ho” about using podcasts, he explained, particularly comedy and sport shows, as a way of reaching new audiences. There, he launched The Bugle with comedians Andy Zaltzman and John Oliver, The Game with football writer Gabriele Marcotti, and a number of different business shows. “This was ahead of the crash of 2008,” Wright noted.

The shows found large audiences almost immediately – “in my time, The Bugle had 100,000 weekly listeners,” Wright said – and The Game (plus periodic special podcasts pegged to the football, rugby and cricket world cups) brought in good sponsorships. Both podcasts and the videos that Wright also worked on were seen by the Times as “an add-on to the main deal” – ie, the paper’s news stories and features.

“Podcasts, especially in comedy, are still kind of seen as a marketing exercise for something else. . . My feeling is that a lot of comics – let's just pick on one country – in America, say, do a podcast and it's not particularly funny or good, but they flog their tickets for their tour relentlessly so you come and see the really good stuff.” Wright, however, saw the podcast form as something more than a marketing exercise. “My feeling was that we had this opportunity to do comedy, and maybe make it a bit more ambitious, you know?”

It all changed after the financial crisis of 2008, when the advertising money dried up. A new boss came in at the Times and Wright said the focus shifted to online videos and a greater emphasis on hard news. “Amazingly, they let The Bugle continue, which is fantastic,” he said.

(For long-term listeners of The Bugleof which I am one – Wright is a much loved presence from the first 100 episodes. He is referred to solely as “Tom the Producer” and used to chip in regularly to try and keep Zaltzman and Oliver to time, and to express his disgust for the former’s love of puns. Listeners used to write emails for the show straight to “Tom”, and he has his own section on the slightly bonkers Bugle wiki.)

Wright left the Times and moved to Australia in 2010. That year, the paper had introduced a hard paywall, and Wright said that he and other colleagues felt strongly that this wasn’t a good idea. “Who wants to be writing or making stuff for 5,000 subscribers?” he said. “It was also a cost of living decision for me,” he added. “I'd been living in London for ten years with my wife, and we did the sums and just realised we couldn't afford to live in London if we wanted to have kids.”

Wright tried to keep producing The Bugle from Melbourne, a decision which he now describes as “insane”. “It was around 2am [Australian time] when they started recording,” he explained. “I was using my in laws’ Australian-speed wifi, and because I was uploading huge reams of data to the Times, they got stung with an enormous bill. I thought maybe this is a message that I should seek some local employment.”

Wright joined the ABC and went back to live radio, producing for a call-in programme on a local Melbourne station, before moving over to triple j – a station he describes as a bit like BBC Radio 1 in the UK. It was hard work, but a great introduction to life in his new country. “The best way to learn about Australian culture and the way of life was being at the ABC,” he said. “It's the most trusted organisation the country has, even more so I think than the BBC in relation to Britain, given all the scandals recently.”

After the success of Serial, he said he remembers thinking “are podcasts back now?”. “The Nieman Lab in America came out with a journalism survey about reader engagement, and it said the average interaction with a video is one minute, the interaction with a page is almost ten seconds, and with podcasts it's 20 minutes. That was just this eureka moment – all these people thought wow, that's an aeon in online time, let's try doing this.”

In Australia, Wright explained, as in the UK and elsewhere podcasts had been “just the best radio shows cut up to a vast extent”. But in 2014 publications and broadcasters quickly moved to take advantage of the renewed interesting in podcasting. He is now part of a department at the ABC developing online-only podcasts “that will hopefully feed into the radio schedule later on”. It’s a moment of unprecedented creative freedom, Wright said. “That sense of risk has been missing from radio, well media, for a long time. . . Like at the Times, we’re told ‘just go do it and come back with some good ideas’, and it's fantastic.”

Wright is focusing on developing comedy podcasts – as “Australian comedy is great and criminally underrepresented,” he said. One show that has come out of his department already is The Tokyo Hotel, an eight-part series following the inhabitants of an eccentric hotel in Los Angeles. It’s a great listen: there’s a lot of original music, and the fast-paced, surreal script feels at times reminiscent of Welcome to Night Vale. “It was hugely gratifying but immensely hard work,” Wright said. “It had its own score, numerous actors, a narrator who was Madge from Neighbours. It was quite literally a big production.”

The plan for 2017 is to bring out another, similarly ambitious production, as well as “a couple more standard ‘comedians chatting’ things”. Australians are already big podcast fans, and Wright reckons that enthusiasm for the form is only growing. “I think that Australia is a place that's not afraid to embrace the new in any way,” he said. “Podcasts are a new thing for a lot of people and they're really lapping it up. . . It's very curious because I think in Britain anything old is seen as valued, and the new is sometimes seen with suspicion. It's almost the exact opposite here.”

Five Australian podcasts to try

Little Dum Dum Club

Comedians Tommy Dassalo and Karl Chandler run a charming weekly interview show.

Free to a Good Home

Michael Hing and Ben Jenkins, plus guests, chat through the weird and wonderful world of Australian classified ads.

Let’s Make Billions

Simon Cumming and his guests aim to launch a new billion-dollar startup every week.

Meshal Laurie’s Nitty Gritty Committee

The commercial radio host shares the stories she’s been most surprised and moved by.

Bowraville

Dan Box, the crime reporter at the Australian newspaper, investigates the unsolved serial killings of three Aboriginal children.

Do you have ideas for podcasts I should listen to or people I should interview? Email me or talk to me on Twitter. For the next instalment of the New Statesman’s podcast column, visit newstatesman.com/podcasts next Thursday. You can read the introduction to the column here.

Caroline Crampton is assistant editor of the New Statesman. She writes a weekly podcast column.

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Drama without sensation: A Separation is an unsettling novel of distances

In Katie Kitamura’s novel, it is the distance between the narrator’s two selves that causes her most discomfort.

In a 2013 interview with Guernica, the online magazine, the novelist Katie Kitamura discussed how publishing’s “deeply patronising attitude” towards female readers results in overtly feminine book covers, featuring, for instance, women in bathing suits. “That’s not the kind of book cover that makes me want to buy a book,” she said.

The cover of Kitamura’s latest novel, A Separation, does, surprisingly, feature a woman in a bathing suit. But there is something quietly unsettling about this picture: the woman, who has her back to us, is awkwardly cropped out of frame from the elbows up, and she is sitting at the edge of an oddly shaped pool. Most of the cover is solid turquoise – a bright wash of negative space.

Kitamura’s unnamed narrator is a poised literary translator. As the novel opens in London, we learn that she is married to Christopher (a charming, haphazard non-author) but, in secret, they have been living separately for the past six months. When she receives a telephone call from Christopher’s mother, Isabella, informing her that he has seemingly gone missing in Greece, she doesn’t let on about her disintegrating marriage but boards a plane to look for him.

Much of the rest of the novel takes place in Greece: at a “very pleasant” hotel, in “perfect weather”, the pool “heated to a very comfortable temperature”. The area has recently experienced a string of devastating fires, leaving patches of scorched earth. The location has an almost eerie surface stillness that jars with the mystery at its heart. In this way, Kitamura (an art critic as well as novelist) creates a setting somehow reminiscent of David Hockney’s A Bigger Splash, Christopher’s sudden disappearance leaving behind no visible ripples.

The narrator, too, has a glassy composure at odds with the tumultuous events. On deciding to end her marriage formally, she shows neither despair nor relief, but anxiety about the etiquette. “I assumed – I had no prior experience to go on – that asking for a divorce was always discomfiting,” she says with typical understatement, “but I could not believe it was always this awkward.” Of her feelings for her new partner, Yvan, she notes that they seem more like “administration rather than passion”, and then offers a moderated gloss of Hamlet, “You cannot say you did it out of love, since at your age romantic passions have grown weak, and the heart obeys reason.

Her emotional separation from the trauma of her circumstances allows the narrator to examine the facts of her husband’s disappearance. She knows Christopher was unfaithful and she immediately identifies the hotel receptionist as the object of his attentions. We never see the narrator professionally translating, but the novel is concerned with her attempts to read the deeper meanings behind the remarks and behaviour of those around her. She finds it easy to imagine unseen contexts to conversations: an argument between Christopher’s parents, an embrace between her taxi driver and the hotel receptionist. As she writes, “Imagination, after all, costs nothing.”

Her propensity for projection is such that some things remain lost in translation. Even the most minute interactions can be misread. When Christopher’s mother comments that the two women’s love for her son connects them, “she was looking over my shoulder, as if watching someone approach . . . she was staring at nothing”. The novel occupies this imaginative negative space: the gap between what people think and how they appear.

Ultimately, it is the distance between the narrator’s two selves that causes her most discomfort. How long will she allow others to read her as the concerned, loving wife? Should she admit she wants to find Christopher in order to request that they separate officially? As her search continues she notes, “There was a small but definite wedge pushing between the person I was and the person I was purporting to be.”

There is a suspenseful and menacing tone to Kitamura’s prose that might trick a reader into thinking, at first, they are in the territory of thrillers such as Gone Girl and The Girl on the Train. Both these novels, like A Separation, have narrators who defy readers’ attempts to fathom their emotional depths and to deal with questions of how well you know anyone – even your own partner. But this is a work free of sensation, or even resolution. As the narrator notes, in the shock of an event it is natural to look for a more dramatic narrative. “But in the end,” she says, “this is only chasing shadows. The real culpability is not to be found in the dark or with a stranger, but in ourselves.”

A Separation by Katie Kitamura is published by Clerkenwell Press (231pp, £12.99)

Anna Leszkiewicz is a pop culture writer at the New Statesman.

This article first appeared in the 23 March 2017 issue of the New Statesman, Trump's permanent revolution