Slavoj Zizek. Photograph: Rex Features
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The unbearable lightness of Slavoj Žižek’s communism

The Year of Dreaming Dangerously - review.

The Year of Dreaming Dangerously
Slavoj Žižek
Verso, 142pp, £7.99

Marxism has always been, since the first collaborations of Marx and Engels, a thoroughgoing critique of capitalist society from the standpoint of a far less developed concept of socialism or communism. In this sense, its premise is a utopian conclusion never yet demonstrated – namely, that there can be a better form of modern society, based on a different regime of property, than one dominated by the accumulation of private capital. No one can in fairness require a detailed picture of this future condition but the vision has to enjoy some minimum plausibility. Otherwise, only a description of capitalism can be offered and some suggestions for reform but no fundamental critique.

Since the 1970s – and especially since 1991 – perhaps the greatest challenge for Marxism has been to keep alive the belief in the possibility of a superior future society. The belief was trampled almost to extinction by miscarried Third World revolutions, capitalist transformation in China, the capitulations of European socialist parties, Soviet collapse and the ostensible triumph of liberal capitalism.

The scepticism that replaced it was twofold. The would-be revolutionary left seemed to possess neither a serious strategy for the conquest of power nor a programme to implement, should power be won. In this context, the maximalism of the left at its high-water marks could only ebb into a kind of survivalist minimalism. The pith of minimalism lay in the alter-globalisation slogan: “Another world is possible.” Its most eloquent expression may have been Fredric Jameson’s book on Utopia, Archaeologies of the Future (2005), which sought to preserve the concept of a break with capitalism in conditions under which neither the bridge across the chasm nor the institutions lying on the other side could be imagined.

These are the reduced circumstances in which the Slovenian philosopher Slavoj Žižek has been, for at least the past dozen years or so, the world’s best-known Marxist thinker. With gra­phomaniacal productivity and postmodern range, Žižek writes mainly about contemporary ideology and culture in the broad sense that covers everything from an animated Hollywood blockbuster such as Kung Fu Panda to the forbidding ontology of Alain Badiou. Corrugated with dialectical reversals and seeming at times to consist exclusively of digressions, Žižek’s writing is often described, with some justice, as elusive. Even so, his basic analysis of the end-of-history ideology that swept the world after 1991 has been simple enough.

Žižek ventriloquised the mindset in First as Tragedy, Then as Farce (2009), one of his many entertaining, funny and shamelessly repetitive books: “Capitalism is a system which has no philosophical pretensions . . . The only thing it says is: ‘Well, this functions.’ And if people want to live better, it is preferable to use this mechanism, because it functions.” As he went on to argue in his own voice, “The very notion of capitalism as a neutral social mechanism is ideology (even utopian ideology) at its purest.” In fact, neoliberal “post-ideology” resembled nothing so much as a caricature of Marxist historical determinism. It merely substituted liberal capitalism for communism in claiming that here we beheld the final form of human society, as legitimated by science – in this case, socio­biology and neoclassical economics – and as certified on the proving ground of history.

Such a view was often declared after the cold war in a triumphalist spirit. Lately, with the outbreak, still uncontained, of the worst economic crisis since the 1930s, it has persisted in a more resigned key. In his latest book, Žižek quotes David Simon, creator, in the television epic The Wire, of as damning a portrait of class-riven America as any Marxist could wish for: “I accept that [capitalism] is the only viable way to generate wealth on a wide scale.”

Žižek not only rejects this nearly unanimous conclusion but discerns in unexpected places – whether in the chauvinist eruptions of the political right or the low-grade commercial output of US cinema – the abiding wish, however disfigured and denied, for a “radical emancipatory politics”. In recent years, Žižek’s name for such a politics has been simply “communism”. He has carried out this dual operation – against the supposed necessity of capitalism, in favour of the renewed possibility of com­munism – by invoking a remarkable roster of thinkers. Hegelian in philosophy, Marxist in economics, Leninist in politics and an exponent of Jacques Lacan’s particularly baroque strain of psychoanalysis, Žižek combined these ways of thinking at a time when all of them separately, let alone together, had fallen into disrepute. He knew the reaction this courted, as can be seen in a line from In Defence of Lost Causes (2008): “What should have been dead, disposed of, thoroughly discredited, is returning with a vengeance.” Nor did this foul-mouthed wise guy, with an eastern bloc accent out of Central Casting, baiting his detractors with talk of “good old Soviet times” and plucking at his black T-shirt with Tourettic insistence, make himself much more presentable to conventional opinion as a personality.

For many fellow leftists, it has been both a winning performance and a vexing one. Žižek isn’t exactly to blame for his press, much less for the failure of the media to pay similar attention to other left-wing thinkers. Even so, his intellectual celebrity has seemed a symptom of the very intellectual impasse he has diagnosed. A ruthless criticism of capitalism, it turned out, could still be contemplated outside the academy – but only on condition that it appear as the work of a jester or provocateur. In this way, the figure of Žižek seemed to represent, encouragingly, the lifting of the post-cold-war embargo on radical thought and at the same time, discouragingly, its reimposition.

A similar ambiguity attaches to The Year of Dreaming Dangerously, a brief consideration of several of the revolts and convulsions of 2011, from the Arab spring and Anders Behring Breivik’s massacre in Norway to the London riots and Occupy Wall Street in the US. Did last year’s dreams, with their conscious or unconscious emancipatory content, pose a danger to contemporary capitalism or mainly to the dreamers themselves? In other words, did they prefigure a revolutionary challenge to the system or merely demonstrate that such an awakening remains all but inconceivable?

The book begins with Zizek’s general presentation of a capitalism marked by “the long-term trend of shifting from profits to rents”, “the much stronger structural role of unemployment” and the rise of a ruling class defined more by high salaries than direct capital income. Only the last of these features, however, is integrated into Žižek’s explanation of political rebellion: some but not all protesters are recent graduates angry that a college degree no longer assures them a good salary. More relevant to the rest of The Year of Dreaming Dangerously is Žižek’s contention that capitalism can’t be reformed. He disdains the idea, characteristic of “the archetypal left-liberal European moron”, that we need “a new political party that will return to the good old principles” and “regulate the banks and control financial excesses, guarantee free universal health care and education, etc, etc”.

He proceeds to examine last year’s rebellions not chronologically but in order, it seems, of increasing approximation to his own politics. For Žižek, the xenophobic Breivik’s intellectual error (not to speak of his obvious moral catastrophe) is to misunderstand his own ideology: genuine fidelity to Europe’s heritage of Christian universalism would seek to redeem, for Muslim immigrants as well as all others, the “legacy of radical and universal emancipation”.

Next, Žižek discusses the London riots. These illustrate not an inversion of universalism but a post-ideology devoid of transpersonal meaning; looters were, like other capitalist subjects, merely grabbing what they could. “One danger,” Žižek writes, “is that religion will come to fill this void and restore meaning.”

Precisely this danger has already been realised in much of the Muslim world. Yet, in Žižek’s account, the popular overthrow of Arab autocracies, even when couched in Islamist terms, contained a “radically emancipatory core” to which the secular left should remain “unconditionally faithful”.

Finally, in a chapter that revises a talk given before the Occupy encampment in Lower Man­hattan, Žižek explains something of what he takes radical emancipation to mean. He praises Occupy for “two basic insights”. The first is that the principal political problem is capitalism “as such, not any particular corrupt form of it”. The second is that “the contemporary form of representative multiparty democracy” can’t address the problem; therefore, “Democracy has to reinvented.” My sense, as a participant in several Occupy demonstrations and one of last’s years affiliated “working groups”, is that disenchantment with representative democracy, at least in its Ame­rican travesty, does pervade the movement. The belief that capitalism can and should be surmounted, on the other hand, is hardly unknown among Occupiers but doesn’t seem general either.

Žižek sees in various popular discontents the chauvinist misprision, the consumerist absence, the communalist disguise or the anti-capitalist incipience of his own politics. Radical politics at its most basic consists of two elements: strategy and programme or how to get power and what to do with it. Žižek’s programme is straightforward: the replacement of capitalism by communism. It’s not necessary to disclaim this ambition, however, to see that his concept of capitalism is inadequately specified and his notion of communism barely articulated at all.

In his brief against reformism, Žižek scorns the idea that capitalism can be regulated “so that it serves the larger goals of global welfare and justice . . . accepting that markets have their own demands which should be respected”. This suggests that he has confused the existence of markets with that of capitalism. The same goes for Žižek’s rudimentary positive notion of communism. In Living in the End Times (2010), he describes a future society in which the “exchange of products” would give way to “a direct social exchange of activities”. This seems to imply that individuals would no longer come by goods and services through market exchange but instead in some immediate, “social” way, obviating the use of money.

Markets long predate capitalism. Capitalism is better understood as designating a society that subordinates all processes – notably the metabolism between humanity and nature, the production and distribution of goods and services and the function and composition of government – to the private accumulation of capital. As for communism, perhaps it goes without saying, since Žižek doesn’t say so, that it means eliminating private capital on any large scale and realising the Marxist goal of common ownership of the means of production. Yet would productive enterprises be owned by those who worked for them or by society at large – or somehow jointly between the two groups? Žižek doesn’t ask, let alone answer, such questions.

Imagine, in any case, a society whose productive assets are, in one way or another, the property, as Marx said, of “the associated producers”. Such a society might also entail, let’s say, strict depletion quotas for both renewable and non-renewable natural resources; welfare guarantees not only for workers but for people too young, old or ill to work; and democratic bodies, from the level of the enterprise and locality up to that of the state, wherever it hadn’t withered away. These institutions might or might not be complemented by the market. For now, however, to rule markets out of any desirable future while saying next to nothing else about its institutional complexion is to reproduce the intellectual blockage that Žižek and others ascribe to a capitalism that simply can’t imagine how another kind of society might “function”.

In The Year of Dreaming Dangerously, even the “direct exchange of activities” has vanished. Here Žižek counsels refusing capitalism from the point of view of “a communism absconditus” without worldly instantiation or conceptual content. He defends this featureless vision by warning, with compact incoherence, against “the temptation of determinist planning”: determinism refers to inevitability, while planning implies voluntarism. Yet it requires no creed of either historical predestination or revolutionary infallibility to hazard an idea, presumably subject to revision both before and after the rupture with capitalism, of a better society. Whether such a hypothesis is called communist is a secondary question; as the poet (and revolutionary) John Milton put it in another context: “The meaning, not the name I call.” At the moment, Žižek’s communism is a heavy name very light on meaning.

His strategic notions, meanwhile, are various and incompatible. At times, as in his advice to Occupy, he seems to advocate the accomplishment of revolution through democracy, though he rejects parliamentary democracy for a “reinvented” kind otherwise undescribed. More often he favours a sort of Leninist quietism, according to which “those who refuse to change anything are effectively the agents of true change”: withdrawal from the system will speed its collapse. Yet he allows that: “A strategically well-placed, precise, ‘moderate’ demand can trigger a global transformation.” The options at least display Žižek’s dialectical facility. Apparent passivity can be the highest form of activity; then again, moderation can have immoderate effects.

Despite this last caveat, Žižek is most often an enemy of reform. However, the experience of western societies since the Second World War suggests that the old opposition between reformism and revolution is no longer useful. The heyday of the welfare state was accompanied, after all, by far more worker and student radicalisation than the era of neoliberalism that followed it, which demoralised radicals and reformers alike.

Projects of reform, in other words, have tended to nourish hopes of revolution and vice versa. In present circumstances, the achievement of reforms might well pave, rather than bar, the way to a new society, not to mention relieving some of the human misery to be endured before the advent of the communist millennium. If, on the other hand, the system were to prove incapable of incorporating any serious reforms, this would demonstrate the need for revolution that Žižek merely asserts.

This perspective, in which reform and revolution are allied, can no doubt be intelligently contested. But the time is past for the left to content itself with the blank proposition that another world is possible. What traits, other than its otherness, would such a world possess? As liberal capitalism saps its ecological foundations, defaults on its economic promises and forfeits its political legitimacy, another world is becoming inevitable. Which one do we want? And can we make this one into that one before it’s too late?

Žižek’s work at its best has shown why those questions have been so difficult even to formulate in “the desert of post-ideology”. His latest book, however, does not interrupt the prospect of the lone and level sands.

Benjamin Kunkel is a founding co-editor of n+1 and the author of a novel, “Indecision” (Picador, £7.99)

This article first appeared in the 01 October 2012 issue of the New Statesman, Labour conference special

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.