Are we addicted to our iPads? Photograph: Getty Images
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Addiction: The key to all mythologies

From alcohol and cigarettes to Xboxes and iPads, modern life can be a minefield of addiction.

When people say they’re addicted to their iPads, they don’t mean addicted, addicted. In his recent book, The Fix (Collins, £18.99), Damian Thompson seeks to extend the meaning of the term, examining our loyalties to everything from iPads to Starbucks to 12-step groups.

While The Fix doesn’t actually upgrade our concept of addiction – there is no glossy new product – it does give the subject a symphonic treatment, with parts for experts and marketers, addicts and consumers. The findings of neuroscience supply the most plaintive high notes; its exotic vocabulary fails to account for our varied resistance to addiction, just as you’d expect it to fail to account for our varied capacity for love.

One contention of Thompson’s book is that prevailing norms can encourage the sense of being addicted. Had Nicotine Anonymous been formed in 1900, its members would have appeared paranoid. But in 2012 it seems obvious that smoking involves the addict’s cycle of anticipation, subversive thrill and shame. Overeaters are not merrily but morbidly obese these days, and a contemporary Marquis de Sade could have met Michael Douglas at a Sex Addicts Anonymous meeting.

The distinction between normal and abnormal behaviour is not only changeable through time but questionable in essence. As Charlie Citrine says in Saul Bellow’s novel Humboldt’s Gift: “Once you had read Freud’s The Psychopathology of Everyday Life, you knew everyday life was psychopathology.” Both Freud and Jung derived their descriptions of “normal” character from the observation of mental illness.

Take obsessive compulsive disorder. The belief of the person who crosses their fingers before a job interview, just like that of a person who relocks a door 60 times to feel calm, is that it’s possible to control the unknowable with magic. The difference is supplied by the range of application. Similarly, some of us have gone shoe-shopping when what we wanted was love – which required us to reason like addicts. On my way to psychotherapy college, I once chatted with a guy who slept rough. “This,” he explained, raising a can of nuclear brew, “is not a drink problem, it is a drink solution.” But to what? The motley bunch of issues that psychiatrists assemble as “addictive tendencies” are ready-made to greet addiction as a ready-made panacea. In other words, if this is a problem, then that is a solution – and the addict’s behaviour continues to replicate the formula like spirals of manky DNA.

All addictions arise from the poignant desire to interpret existential anxieties as a physical lack – of heroin, vodka, or new shoes. An addict tries to get “clean”, not because this is an end in itself, but in order to get back in the existential dirt with the rest of us. Cleanliness, in this sense, is a long way from godliness.

But heroin is physically addictive, while shoes, surely, are not. The distinction between substance addiction and “process”, or behavioural, addiction might be less tidy than the categories imply. In a process addiction – to sex, for example – a person may well be addicted to the biochemicals she shoots up in the privacy of her own body. The biochemical element in exercise addiction is accepted. Why not in serially unrequited love affairs?

Consumer addiction has required a deep-rooted aetiology. Technology and muffins are now “irresistible”, not only because they are designed to be derangingly cool or delicious but also because we are all more susceptible to the kind of thinking it once took an old-fashioned traumatic childhood to initiate.

The psychiatric term for narcissistic traits developed in adulthood is “ASN” – “Acquired Situational Narcissism”. We recognise it without the fancy definition: raging pop stars who asked for white roses but were damn well given pink, or the supermodel who whops a stern flight attendant in the eye. It’s unlikely that all of these people had abusive parents; more plausible that this is what celebrity can do to personality.

Should fame prove elusive, the delusion that everyone “hearts” you can now be fuelled by Facebook, blogging and Twitter. If only this were a mere 15-minute experience. Even if you don’t semi-religiously pimp up your profile, you can distort your psyche by other means. In the days when wrinkles formed and richly deserved fat could not be suctioned out in your lunch hour, people knew their mortal limitations by looking in the mirror.

Now we live in a time of purchasable miracles – Fat-free! Carb-blocking! Age-reversing! – that diminish our acceptance of ageing, illness and death. Even our workouts are subtly exalted. We are “training”, apparently – but for what? Jennifer Aniston probably had no idea she was endorsing the narcissistic defence of our times when the phrase “because I’m worth it” sprang from her honey-sweet lips.

Once, during the agonies of a slow download, a friend referred to the spinning-wheel Apple icon, which signifies a technical hitch, as “the wheel of death”. When an Xbox crashes, gamers refer to the warning ring around the on/off switch as the “red ring of death”. There’s an existential theme here: what if the download or the game never restarts? Strong-hearted Buddhist monks cruise an analogous mental purgatory every day before breakfast, and a stray pulse of enlightenment has led some western psychiatrists to think meditation may help treat our “pandemic” of mental “disorders”.

For those deprived of a neat diagnosis, meditation can make train delays, or a tardy side order, seem much less injurious to the heart. The Buddhist view of patience as a virtue might be stated like this: every mochaccino you do not send back in anger for a fairer share of foam will gentle your relationship with death.

Marketing has always dealt in wish-fulfillment but it now offers eerily deep reassurances. Of its iCloud, Apple says: “This is the cloud the way it should be: automatic and effortless.” This isn’t a response to need, it’s a drip-drip sedation of angst. How have consumers allowed Apple to feel both appointed and required to offer this? The answer may be familiar. Anyone who believes that anything “should” seem “automatic and effortless” will have a hard time living – and dying. But they will consistently purchase technology. In other words, if this is a problem, then that is a solution.

Our relationship with technology firms may have an impact on evolution, because what we are encouraging is a survival of the weakest. Those of us who can tell the difference between an online relationship and a real one, those who are not interested in spending their days off finessing their software are, increasingly, seen as oddballs or kooks.

Jennifer Egan’s novel A Visit From the Goon Squad depicts the future of affectionate interfacing: “He hadn’t seen or spoken to Lulu since their meeting three weeks ago; she was a person who lived in his pocket.” Alex and Lulu communicate via text, which they abbreviate as “T”. After relaying to Lulu his childish response at the sight of a rising skyscraper – “up gOs th bldg” – Alex remarks “how easily baby talk fitted itself into the crawl space of a T.”

Novelists have long held this broader, scarier view of addictive behaviour. George Eliot’s Middlemarch, published in 1874, portrays a workaholic in the form of Casaubon, who neglects his marriage in order to squint in libraries. The toil of writing his “Key to All Mythologies” (an excellent shorthand for any addictive object) is more compelling – and less demanding – than the charms of his youthful wife.

Most novels are, in this expanded sense, about addiction: a sacred or fetishised object or behaviour is used by a character to displace or to eliminate more overwhelming anxieties. The character either cheats himself to a bitter or bitter-sweet end, or reforms, according to the author’s sensibility.

Jane Austen’s heroine Emma lived in 19th-century England, where well-to-do women were conditioned to addictive thinking on the subject of love. Emma’s struggle to attain self-knowledge is marred by “a disposition to think a little too well of herself”, and demoralised by a society that marketed trinkets, bonnets and red-coats as the proper objects of female concern. Emma’s friends needed husbands then in the way some of us need mobile phones now: in order to feel that they existed.

In F Scott Fitzgerald’s novel, Jay Gatsby’s desire to win back his ex-girlfriend Daisy, a goal of religious significance to him, turns his criminal activities into acts of supplication. Attempting to prove his piety to Daisy he displays the wealth it has generated: “He took out a pile of shirts and began throwing them one by one before us, shirts of sheer linen and thick silk and fine flannel . . . shirts with stripes and scrolls and plaids in coral and apple green . . .”

It is a gorgeous evocation of narcissism; Gatsby literally calls attention to his colourful surface. And Daisy sobs to see it, not because she understands Gatsby’s impoverishment but because she is overwhelmed to learn she is a goddess. Hollywood actors ought to scroll their fan sites with the same degree of amazement. Fitzgerald has Gatsby die off-stage, face down in a swimming pool, as would have befitted poor Narcissus himself.

It is very disappointing that, as Thompson points out, the reasons for addictive behaviour are so hard to quantify. But it’s not surprising. Their discovery requires a highly trained and peculiarly sensitive human mind. A live brain scan is too primitive an instrument.

Talitha Stevenson is a psychotherapist and writer

This article first appeared in the 01 October 2012 issue of the New Statesman, Labour conference special

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The French millennials marching behind Marine Le Pen

A Front National rally attracts former socialists with manicured beards, and a lesbian couple. 

“In 85 days, Marine will be President of the French Republic!” The 150-strong crowd cheered at the sound of the words. On stage, the speaker, the vice-president of the far-right Front National (FN), Florian Philippot, continued: “We will be told that it’s the apocalypse, by the same banks, media, politicians, who were telling the British that Brexit would be an immediate catastrophe.

"Well, they voted, and it’s not! The British are much better off than we are!” The applause grew louder and louder. 

I was in the medieval city of Metz, in a municipal hall near the banks of the Moselle River, a tributary of the Rhine from which the region takes its name. The German border lies 49km east; Luxembourg City is less than an hour’s drive away. This is the "Country of the Three Borders", equidistant from Strasbourg and Frankfurt, and French, German and French again after various wars. Yet for all that local history is deeply rooted in the wider European history, votes for the Front National rank among the highest nationally, and continue to rise at every poll. 

In rural Moselle, “Marine”, as the Front National leader Marine Le Pen is known, has an envoy. In 2014, the well-spoken, elite-educated Philippot, 35, ran for mayor in Forbach, a former miner’s town near the border. He lost to the Socialist candidate but has visited regularly since. Enough for the locals to call him “Florian".

I grew up in a small town, Saint-Avold, halfway between Metz and Forbach. When my grandfather was working in the then-prosperous coal mines, the Moselle region attracted many foreign workers. Many of my fellow schoolmates bore Italian and Polish surnames. But the last mine closed in 2004, and now, some of the immigrants’ grandchildren are voting for the National Front.

Returning, I can't help but wonder: How did my generation, born with the Maastricht treaty, end up turning to the Eurosceptic, hard right FN?

“We’ve seen what the other political parties do – it’s always the same. We must try something else," said Candice Bertrand, 23, She might not be part of the group asking Philippot for selfies, but she had voted FN at every election, and her family agreed. “My mum was a Communist, then voted for [Nicolas] Sarkozy, and now she votes FN. She’s come a long way.”  The way, it seemed, was political distrust.

Minutes earlier, Philippot had pleaded with the audience to talk to their relatives and neighbours. Bertrand had brought her girlfriend, Lola, whom she was trying to convince to vote FN.  Lola wouldn’t give her surname – her strongly left-wing family would “certainly not” like to know she was there. She herself had never voted.

This infuriated Bertrand. “Women have fought for the right to vote!” she declared. Daily chats with Bertrand and her family had warmed up Lola to voting Le Pen in the first round, although not yet in the second. “I’m scared of a major change,” she confided, looking lost. “It’s a bit too extreme.” Both were too young to remember 2002, when a presidential victory for the then-Front National leader Jean-Marie Le Pen, was only a few percentage points away.

Since then, under the leadership of his daughter, Marine, the FN has broken every record. But in this region, the FN’s success isn’t new. In 2002, when liberal France was shocked to see Le Pen reach the second round of the presidential election, the FN was already sailing in Moselle. Le Pen grabbed 23.7 per cent of the Moselle vote in the first round and 21.9 per cent in the second, compared to 16.9 per cent and 17.8 per cent nationally. 

The far-right vote in Moselle remained higher than the national average before skyrocketing in 2012. By then, the younger, softer-looking Marine had taken over the party. In that year, the FN won an astonishing 24.7 per cent of the Moselle vote, and 17.8 per cent nationwide.

For some people of my generation, the FN has already provided opportunities. With his manicured beard and chic suit, Emilien Noé still looks like the Young Socialist he was between 16 and 18 years old. But looks can be deceiving. “I have been disgusted by the internal politics at the Socialist Party, the lack of respect for the low-ranked campaigners," he told me. So instead, he stood as the FN’s youngest national candidate to become mayor in his village, Gosselming, in 2014. “I entered directly into action," he said. (He lost). Now, at just 21, Noé is the FN’s youth coordinator for Eastern France.

Metz, Creative Commons licence credit Morgaine

Next to him stood Kevin Pfeiffer, 27. He told me he used to believe in the Socialist ideal, too - in 2007, as a 17-year-old, he backed Ségolène Royal against Sarkozy. But he is now a FN local councillor and acts as the party's general co-ordinator in the region. Both Noé and Pfeiffer radiated a quiet self-confidence, the sort that such swift rises induces. They shared a deep respect for the young-achiever-in-chief: Philippot. “We’re young and we know we can have perspectives in this party without being a graduate of l’ENA,” said another activist, Olivier Musci, 24. (The elite school Ecole Nationale d’Administration, or ENA, is considered something of a mandatory finishing school for politicians. It counts Francois Hollande and Jacques Chirac among its alumni. Ironically, Philippot is one, too.)

“Florian” likes to say that the FN scores the highest among the young. “Today’s youth have not grown up in a left-right divide”, he told me when I asked why. “The big topics, for them, were Maastricht, 9/11, the Chinese competition, and now Brexit. They have grown up in a political world structured around two poles: globalism versus patriotism.” Notably, half his speech was dedicated to ridiculing the FN's most probably rival, the maverick centrist Emmanuel Macron. “It is a time of the nations. Macron is the opposite of that," Philippot declared. 

At the rally, the blue, red and white flame, the FN’s historic logo, was nowhere to be seen. Even the words “Front National” had deserted the posters, which were instead plastered with “in the name of the people” slogans beneath Marine’s name and large smile. But everyone wears a blue rose at the buttonhole. “It’s the synthesis between the left’s rose and the right’s blue colour”, Pfeiffer said. “The symbol of the impossible becoming possible.” So, neither left nor right? I ask, echoing Macron’s campaign appeal. “Or both left and right”, Pfeiffer answered with a grin.

This nationwide rebranding follows years of efforts to polish the party’s jackass image, forged by decades of xenophobic, racist and anti-Semitic declarations by Le Pen Sr. His daughter evicted him from the party in 2015.

Still, Le Pen’s main pledges revolve around the same issue her father obsessed over - immigration. The resources spent on "dealing with migrants" will, Le Pen promises, be redirected to address the concerns of "the French people". Unemployment, which has been hovering at 10 per cent for years, is very much one of them. Moselle's damaged job market is a booster for the FN - between 10 and 12 per cent of young people are unemployed.

Yet the two phenomena cannot always rationally be linked. The female FN supporters I met candidly admitted they drove from France to Luxembourg every day for work and, like many locals, often went shopping in Germany. Yet they hoped to see the candidate of “Frexit” enter the Elysee palace in May. “We've never had problems to work in Luxembourg. Why would that change?” asked Bertrand. (Le Pen's “144 campaign pledges” promise frontier workers “special measures” to cross the border once out of the Schengen area, which sounds very much like the concept of the Schengen area itself.)

Grégoire Laloux, 21, studied history at the University of Metz. He didn't believe in the European Union. “Countries have their own interests. There are people, but no European people,” he said. “Marine is different because she defends patriotism, sovereignty, French greatness and French history.” He compared Le Pen to Richelieu, the cardinal who made Louis XIV's absolute monarchy possible:  “She, too, wants to build a modern state.”

French populists are quick to link the country's current problems to immigration, and these FN supporters were no exception. “With 7m poor and unemployed, we can't accept all the world's misery,” Olivier Musci, 24, a grandchild of Polish and Italian immigrants, told me. “Those we welcome must serve the country and be proud to be here.”

Lola echoed this call for more assimilation. “At our shopping centre, everyone speaks Arabic now," she said. "People have spat on us, thrown pebbles at us because we're lesbians. But I'm in my country and I have the right to do what I want.” When I asked if the people who attacked them were migrants, she was not so sure. “Let's say, they weren't white.”

Trump promised to “Make America Great Again”. To where would Le Pen's France return? Would it be sovereign again? White again? French again? Ruled by absolutism again? She has blurred enough lines to seduce voters her father never could – the young, the gay, the left-wingers. At the end of his speech, under the rebranded banners, Philippot invited the audience to sing La Marseillaise with him. And in one voice they did: “To arms citizens! Form your battalions! March, march, let impure blood, water our furrows...” The song is the same as the one I knew growing up. But it seemed to me, this time, a more sinister tune.