Taylor Swift as Catastrophe. Photo: Ethan Miller/Getty Images
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Taylor Swift’s Bad Blood, Beyoncé and Nicki Minaj: what makes a great pop star alter ego?

A new name and haircut doth not an alter ego make.

Pop loves a good alter ego. Nobody wants a mild-mannered pop star, and a dazzling character is both a powerful tool for self-expression and easy to idealise. In the past decade, there’s been a flurry of female solo artists with alter egos that personify strength, defiance and sex appeal.

Taylor Swift takes this to its logical conclusion in her latest video, “Bad Blood”. In it, she stars as Catastrophe, with a host of all her beautiful, famous girlfriends in dominatrix-esque bondage with oversized weapons and aggressively punning names like Slay-Z and Mother Chucker. They form a futuristic crime syndicate that see the London skyline burn.

It’s a great idea, in theory. But somehow, it doesn’t quite work. The alter egos on display are thoroughly unconvincing. Cara Delevingne may have eyebrows explicitly designed for aiming fierce side-eye at the camera, but the same cannot be said for all Taylor’s friends: Ellie Goulding, Lena Dunham and Hailee Steinfield all look a bit lost and confused in a sea of pleather and chrome. But even the most believably intense girls are cookie-cutter versions of empowerment: standardised femme fatales with no discernible personality, even if “each individual actor/actress chose their character’s name and persona”.

Alter-egos succeed when they are expressive, taking elements of a character we already feel we know to unapologetic extremes. Beyoncé’s Sasha Fierce let her roll all her strength and all her sweetness up into one ball, allowing the boldly independent side to her character we saw in Destiny's Child tracks and solo songs like “Irreplaceable” to flourish, while pushing the doubt, fear and vulnerability she equally explored musically to one side (quite literally, she dumped it on the other disc of her double LP, I am... Sasha Fierce). She uses a similar technique to bring her sexuality to the fore on her self-titled fifth album, creating slick, sensual Yoncé to conquer the embarrassment she felt about remaining sexy after becoming a mother. In an interview at the time, she explained:

In real life I was this woman, this mother, trying to get my focus and my dreams and myself back, and recording this album was such an outlet for me to escape, and create whatever world and whatever fantasy that definitely at the time was not happening. [Laughs] 

I know finding my sensuality, getting back into my body, being proud of growing up, it was important to me that I expressed that in this music because I know there are so many women that feel the same thing after they give birth. You can have your child, and you can still have fun, and still be sexy.

Nicki Minaj uses her alter ego, Roman Zolanski, as a similar outlet: through him, she lets loose of her craziest faces, her most manic laugh, her rawest aggression, and her silliest self. It's obviously significant that Minaj, a female rapper in a male-dominated industry, has a male alter ego – lest we forget the advent of pickle juice feminism after her 2010 documentary My Time Now:

When I am assertive, I’m a bitch. When a man is assertive, he’s a boss. He bossed up. No negative connotation behind ‘bossed up’. But lots of negative connotation behind being a bitch.

When you’re a girl, you have to be everything. You have to be dope at what you do but you have to be super sweet and you have to be sexy and you have to be this, you have to be that, and you have to be nice. It’s like, ‘I can’t be all those things at once. I’m a human being!’

Taylor usually works towards this same goal of self-expression using a different technique. Rather than creating a series of dramatically differing selves that reflect parts of her, Taylor’s fans often trace what they call her “character development”. She has moved gradually from being a country girl in torn blue jeans and ringlets, dreaming of love she’s heard about from fairytales, to one in high heels, red lips, more concerned with surrounding herself with intelligent women than chasing boys. She often accepts these contradictions in her lyrics, never rejecting that part of her that helped her to write her first album. She signs her foreword to 1989, “From the girl who said she would never cut her hair or move to New York or find happiness in a world where she is not in love... Taylor Swift”.

But even though Taylor surrounds herself with women she knows and loves for “Bad Blood” (its highlight is her power struggle with bestie Selena Gomez), the video is a stark departure from her usual efforts precisely because it seems artificial. It’s an unashamed PR stunt for her, and everyone involved, and despite the cast and context (“Bad Blood” was supposedly written after a feud with Katy Perry), the video says little about Taylor’s position as a woman in music. 

In contrast, Beyoncé and Nicki’s alter egos come from a sincere and generous desire for an embodiment of a self that would otherwise be difficult to voice. It’s why their new video for “Feeling Myself” is so successful. I would sooner have the lyrics to “You Belong With Me” tattooed on my face than criticise Taylor as an artist (her songs are heartfelt and wonderful), or pit women in music against each other – but unlike “Bad Blood”, the “Feeling Myself” video works because Beyoncé and Nicki are doing something more radical. Their alter egos are stripped away here, because they’ve already done their work: forcing onlookers to accept their multitudes. 

Anna Leszkiewicz is a pop culture writer at the New Statesman.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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