Tomorrowland has been a commercial flop. Photo: YouTube screengrab
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It wasn't just audiences that caused Disney's George Clooney blockbuster Tomorrowland to flop

To look at the campaign for Tomorrowland, you’d think Disney had already decided it was yesterday’s news.

Disney has always had a profitable sideline in live-action movies for viewers slightly older than those who flock to its animated films. The likes of the Herbie comedies (beginning in 1969 with The Love Bug) and Mary Poppins were lucrative examples, but there were also largely unsung examples of the studio appealing to a marginally older demographic.

Some remain unsung for a reason (such as the 1979 comedy Hill’s Angels, about a reverend who recruits a group of plucky women to join his fight against the Mob) but there were also high-points like the 1981 adventure Dragonslayer, which demonstrated a high level of craftsmanship and flair and a genuine respect for its audience.

It is to this tradition that the current Disney fantasy Tomorrowland aspires. It is an intermittently interesting science-fiction movie that tries to incorporate big philosophical ideas into an adventure format – and fails. The first third of the film romps along quite nicely; in the remaining two, a so-so cast essentially reads the plot aloud. Basil Exposition would have balked.

If Mad Max: Fury Road employs a visual vocabulary that enables it to be understood globally, Tomorrowland is the opposite: when it isn’t incomprehensible, it is dull. And when it isn’t that, it’s strangely worthy – Benetton might have rejected the all-nations final montage – with odd glimpses of the Nietzschean tendencies that its director Brad Bird displayed in parts of one of his earlier movies, The Incredibles. Tomorrowland features a master race of super-talented, spick-and-span child prodigies, but doesn’t specify what its idealistic future might hold for youngsters who belch and fart and don’t always do their homework on time (or at all).

None of this would be noteworthy if the picture didn’t star George Clooney and have an estimated budget of around $175m. In those terms, it has been a commercial flop, grossing just $32.9m from its first three days in the US. (It came third in this week’s UK box-office chart, behind Pitch Perfect 2 and Mad Max: Fury Road, two films that had already been on release for a fortnight.)

Its relative failure has led some commentators to question the wisdom of having a female lead in a blockbuster – in this case, 25-year-old Britt Robertson. Of course, that’s poppycock; Twilight and The Hunger Games seemed to do just fine with the considerable impediment of a young woman in the main part.

A bigger problem is that no one really knew in advance what the film was about. The trailers were confusing, the plot impossible to distil. Ambiguity can be wonderful in cinema. Enigmas are far too thin on the ground these days. But an audience needs to have its interest piqued if it is going to hand over the price of admission, and Tomorrowland didn’t manage that on a large enough scale.

Disney must also bear some of the blame for its complacent attitude towards marketing the film. As long as three months ago, I was hearing rumours that the studio was nervous about the lack of viewer awareness surrounding Tomorrowland. No one had heard of it, no one knew what it was, no one was expressing any excitement about seeing it. Disney did little to change that situation.

The minimum-access press junket arranged to promote the film, where journalists get a blink-and-you-miss-it interview with key personnel, was the sort of thing that might be expected for an Avengers or Star Wars movie, where everyone is clamouring for time with the filmmakers and stars. In the case of Tomorrowland, the studio should have done everything in its power to get the film out there, rather than employing the same strategy it used to sell Avengers: Age of Ultron (which, let’s face it, would still have broken box-office records even if it had been promoted with nothing more than a sandwich board).

It’s one thing for viewers to say, having seen the film, that it was a disappointment. But I feel sorry for the filmmakers in this instance. They never had much of a fighting chance. Perhaps the nuances have gone out of promotion on this scale, so that anything that isn’t a blockbuster risks getting lost down the back of the settee. To look at the campaign for Tomorrowland, you’d think Disney had already decided it was yesterday’s news.

Tomorrowland is on release.

Ryan Gilbey is the New Statesman's film critic. He is also the author of It Don't Worry Me (Faber), about 1970s US cinema, and a study of Groundhog Day in the "Modern Classics" series (BFI Publishing). He was named reviewer of the year in the 2007 Press Gazette awards.

Photo: Prime Images
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The Sad Part Was: this story collection puts the real Bangkok on display

Thai author Prabda Yoon descends into the voices and minds of a small cast of characters.

In Bangkok’s budding literary scene, Prabda Yoon sits at the centre. Born in 1973, he’s the scion of a well-known family (his father Suthichai Sae-Yoon is the co-founder of the Nation newspaper) and is known in Thailand as not only an enfant terrible of letters but as an illustrator, screen-writer and director (his first film, Motel Mist, was shown at European festivals in 2016).

His reputation rests mainly on a collection of short stories published in 2000 entitled in Thai Kwam Na Ja Pen, roughly translated as Probability, and it is from this early collection that most of the stories now collected in The Sad Part Was are derived. Translated with cool elegance by Mui Poopoksakul, they are among the first modern Thai stories to be published in the UK.

As Poopoksakul points out in her afterword, she and Yoon are the products of similar backgrounds and epochs: upper-middle class children of Bangkok who came to consciousness in the late Eighties and Nineties. Often foreign-educated, fluent in English and conversant in global pop culture and media – Yoon did a stint at Parsons in New York after prep school at the Cambridge School of Weston – this new generation of Thai writers and artists were born into a society changing so fast that they had to virtually invent a new language to transcribe it.

In The Sad Part Was, the result is stories that one could glibly label as “post-modern” but which, in reality, perfectly match the qualities of the megacity where they are set. Bangkok is infamously mired in lurid contradiction, but it’s also a city of subtle and distorted moods that journalism and film have hitherto mostly failed to capture. The whimsical and playful surfaces of these stories have to be read against the high-octane anxieties and surreal dislocations of what was, until recently, one of the fastest-growing cities in the world.

Yoon uses the short form of the ten-page story to descend into the voices and minds of a small cast of characters: a schoolgirl and a beautiful female teacher who form a platonic lesbian infatuation while riding a daily bus in “Miss Space”; a couple making love during a thunderstorm whose activities are interrupted by the dismantling of two giant letters, which fall onto their roof in “Something in the Air”; a young man who meets a mysterious older man in Lumpini Park called Ei Ploang, who forces him to consider the intertwined nature of good and evil. In “Snow for Mother”, a mother waits for her little boy to grow up so that she can take him to Alaska to experience the real snow, which he never knew as a little boy in the tropics.

In “The Sharp Sleeper”, a man named Natee obsesses over losing his shirt buttons and is led into a strange reverie on the nature of dreams and the competing qualities of red and yellow pyjama shirts (Thailand’s political culture is riven by two parties popularly known as Red and Yellow Shirts). The commentary slips into effortless sarcasm:

Natee has proudly worn the red pyjama shirt several times since then, and his dream personality hasn’t altered at all. On the contrary, the shirt has encouraged him to become a man of conviction in his waking life. As to what those convictions were supposed to be, Natee wasn’t quite sure. But it was safe to say that a night shirt so principled wouldn’t drop a button so easily.

Since these stories were written, Bangkok’s political schizophrenia has lost its former air of apathy and innocence, but Yoon’s tone is quietly prescient about the eruption of violent irrationality a few years later. It’s a reminder how precious the subtlety of fiction is when set against the shrill certitudes of activism and reportage.

My favorite story here is “Something in the Air”. Its dialogues are written with hilariously archaic, bureaucratic formality, while delving into the disorientation of sexual and romantic hopes in the present century. After the couple’s love-making is interrupted, the young man suggests insolently to the woman that they resume in the open air, exposed to the furious elements. She agrees. They then notice that a dead body is lying on the roof nearby, crushed by the giant letters.

While waiting for the police to arrive, the woman sits quietly and describes her future, a happily married future in which her current lover will play no part whatsoever. He listens in melancholy astonishment until the couple are called to give their testimonies about the dead man. The officers then suspect that the couple themselves have done something scandalous – and so, stung by shame, the woman considers breaking off the relationship and setting in motion her own prophesy.

The Sad Part Was is unique in the contemporary literature of Bangkok – it doesn’t feature bar girls, white men, gangsters or scenes redolent of The Hangover Part II. Instead it reveals, sotto voce, the Thai voices that are swept up in their own city’s wild confusion and energy, and it does so obliquely, by a technique of partial revelation always susceptible to tenderness.

Lawrence Osborne is a British novelist living in Bangkok. His next book, “Beautiful Animals”, will be published by Hogarth in August

The Sad Part Was
Prabda Yoon
Tilted Axis Press, 192pp, £8.99

This article first appeared in the 20 July 2017 issue of the New Statesman, The new world disorder