The solitary act of reading becomes incredibly social in digital spaces. Photo: Thomas Lohnes/Getty
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To build a fan base, it helps to know what it’s like to be a fan

The online book world is about gathering around a book, or a love of books generally. If publishers want to capitalise on this, they would do well to promote authors who are fans themselves.

On a warm and strangely cloudless day this past summer, I emerged from the Underground at Earl’s Court, in West London, to a colourful queue that stretched out of sight. The crowd was waiting patiently for entry into London Film and Comic Con, which, over the course of the weekend, packed the convention centre with over 100,000 people. In the back, past rows of vendors and snaking autograph lines and some staggeringly good cosplay, I found a little corner of utopia: books everywhere, hanging from the walls and stacked up on tables and in the arms of young girls walking past. It was YALC: London’s first-ever Young Adult Literature Convention.

I’ve spent the past year observing the conversations between people who make books, and one thing has been abundantly clear: these days many publishers are aware that fans of their books are forming passionate communities, and even when they don’t quite get it, plenty are eager to learn. I can only imagine how it looks from the outside, to see a book propelled to the top of the bestseller list on the strength of thousands of enthusiastic reblogs rather than a big traditional marketing campaign; to see a book succeed because the author has created a space people want to keep living in, and invite their friends into. What makes some books magnets for an energetic and creative fan base, and others not?

In New York this past spring, I attended Book Expo America, the US’s largest publishing industry gathering, and I listened with frustration as publishers blindly speculated about how to build a fandom. One woman wanted to create hierarchies of fans, rewarding key “influencers” for pushing the product on their unsuspecting friends. (If you can’t easily see why this depresses me…I guess you’re not alone? She’s far from the only marketer interested in this model – and, for that matter, plenty of “influencers” seem to be, too.) But at the FutureBook conference in London a few weeks ago, I was pleased to see the entire room taking copious notes as a pair of incredibly smart women, Rachel Fershleiser and Rosianna Halse Rojas, gave primers on Tumblr and YouTube, respectively. I wasn’t keeping a tally, but I’d bet that the word most frequently employed was “community”. The online book world is about gathering around a book, or a love of books generally. As I’ve argued here before, for millions of us, the solitary act of reading becomes incredibly social in the digital spaces where we spend our time. Those are the joys of, in Fershleiser’s words, “the Bookternet”.

But many in the young adult literature world have known for a while that fandom is something to be cultivated – and celebrated. YALC, curated by the UK’s awesomely fannish Children’s Laureate, Malorie Blackman, was prime proof. In advance of the weekend, YA novelist and YALC panellist Anthony McGowan told the Telegraph: “Teenagers read with a burning intensity, and love (and hate) books more deeply than any other group. I’d give anything to be able to read again with the passion I did when I was 16.” A con is a space for a person who really loves a thing to get together with others who share that love, so the decision to put YA book devotees in the same room as comic, film, and television fans made perfect sense.

But after watching a few panels, it seemed pretty obvious that there were as many fans onstage as in the audience; this was even the theme of one, “Superfans Unite!”, in which Rainbow Rowell, Tim O’Rourke, and Lucy Saxon – a top-notch Captain America in platform boots – talked about the stuff they get obsessive about. Rowell, who is American and lives in Omaha, Nebraska, first rose to fame in the UK with her novel Eleanor & Park. But she’s also the author of Fangirl, about a teenage girl who writes Simon Snow fan fiction (“Gemma T Leslie’s” wizard series is a clear homage to Harry Potter). Anyone who’s encountered Rowell online, on Twitter or Tumblr or elsewhere, knows that she’s an unabashed fangirl herself: she’s as likely to reblog a picture of Benedict Cumberbatch – often tagged “Bentobox Lumberjack” – as she is to reblog fan art of her own characters. When you hear her talk about her fans, you think, she gets it.

I got in touch to talk to her about being a fan as well as an author, and yes, she really does get it:

I understand what it feels like to get really excited about fiction. And how it becomes personal to you. So I don’t feel different from the people who get really excited about my books. I'm delighted and surprised – like, it’s surreal that I’ve created characters who’ve transcended my own personal relationship with them, and become personal for other people. But I understand how that works. I like people who get excited about things. So it’s cool that my books have brought more of those people into my life.

Rowell’s obviously not the first author in history to get really excited about fiction – I imagine that most fiction writers out there would say the exact same thing. But I’d argue that she’s one of the most visible writers today getting excited in the way that fans get excited, or, at the very least, expressing it the same way, and that distinction feels like an important one. She lives in the same digital spaces as her readers – she talks and shares and loves in tandem with them.

Does being a part of a fandom – writing fan fiction or criticism, drawing fan art or reblogging a million gifsets, just generally getting super excited about a thing, and sharing that excitement with others – make an author more likely to inspire the same passion in her own readers? Film and television these days are packed with creators who make no compunctions about their fannish obsessions: Joss Whedon is one famous example, or Peter Jackson, or Steven Moffat and the rest of the Doctor Who writing team, who all identify as long-time fanboys (and, of course, the new Doctor himself, Peter Capaldi, who speaks about achieving childhood fantasies with heart-melting earnestness). The fan who gets hired to make the thing he’s obsessed with has its own TV Trope: “the promoted fanboy”. Scores of (largely male) writers, from Junot Díaz to George R R Martin, grew up playing Dungeons & Dragons or other role-playing games – and don’t hesitate to advertise the fact, or talk about how it influenced them as storytellers.

But that trend feels more absent in female fandom: it’s easier for me to find examples of women who’ve gently distanced themselves from their fan communities as they worked towards mainstream success – hardly unsurprising, given the publishing industry’s historical antipathy towards fan fiction, the largely female-dominated practice that lies at the heart of a lot of women’s fan experiences, combined with the media’s continued less-than-flattering portrayal of fangirls. I’ve even heard criticism from within fandom – over my many years reading fic, I’ve seen more than a few fellow fans suggest that there’s a line between fanfic writers and “real” ones that should not be crossed. Luckily, I think this is changing – at a pace I wouldn’t have dreamed possible five years ago. Rowell agrees that the climate is shifting: “I think publishing’s attitude toward fan fiction has changed,” she told me. “Part of it, I think, is that kids who grew up reading and writing fan fiction are grown up now – and writing and editing and marketing books. Also, there's the sheer number of people of all ages who are into fic. It’s too popular to stay underground or secret. And the more people talk about it, the less transgressive it seems.”

Much of this has to be chalked up to the amount of exposure the web brings: people were writing and sharing fanfic offline for decades, but now everyone online can see the practice, and join in. “If I’d had access to the internet when I was a teenager, I definitely would have been posting fan fiction,” Rowell said. “Don't you think it’s just what young writers do now? Especially young women? I firmly believe that tomorrow's big authors are writing fan fiction right now.” (She was quick to add – and this is an important point – “not that writing fic is limited to young people or non-pros…”) She continued:

When you talk to professional authors and artists, it’s extremely common for them to have drawn or written about or fantasised about fictional characters when they were young people. Pros have always practiced with other people’s characters and worlds. The difference now is that so much of that fan work is public and shared. But people who share their fan work aren’t less capable or creative than those of us who kept it to ourselves or came of age pre-internet.

A few weeks after YALC, I was on a panel at Nine Worlds, a fantastic weekend-long convention that felt organic in the very best way. Our panel’s topic was monetising fan fiction – big business for publishers in a few select cases (50 Shades of Grey, or After), and a source of consternation amongst a lot of long-time fic writers and readers. My fellow panellists included two women, Gavia Baker-Whitelaw and Erin Claiborne, from the Big Bang Press (BBP), a new, Kickstarter-funded publisher that seeks out writers with established platforms and audiences in the fanfic world and publishes their original fiction. Baker-Whitelaw is the managing editor, and Claiborne is the BBP’s first published author. The full disclosure here is that I befriended them at the panel, though perhaps in the spirit of fullest disclosure, I’ve also shared a lot of exclamation marks over Benedict Cumberbatch with Rainbow Rowell on Twitter. Particularly when he wears those glasses.

Fan-run presses have sprung from various corners of fandom over the years – Twilight led to a vibrant proliferation of them, including Australia-based The Writers Coffee Shop, who originally published 50 Shades of Grey. These small presses were the products of varying community dynamics at varying moments, and were met with varying reception. It’s undeniable that fandom has been pushed, perhaps unwillingly, into the mainstream spotlight in the past few years. The Big Bang Press hopes to tap into this new dynamic, writing in their mission statement: “As the lines between fandom and mainstream pop-culture grow increasingly blurred, more and more fanfiction writers are becoming successfully published authors, but there are many equally talented writers who aren't getting the attention they deserve.” The project was fully backed on Kickstarter last year, and three initial pitches were blindly selected from a pool of established fanfic authors.

The first title, Erin Claiborne’s A Hero at the End of the World, was published last month. It’s billed as a “YA fantasy satire”, about a “chosen one”-type figure who, in an act of cowardice, utterly fails to fulfil his destiny – and winds up failing out of school, working as a barista, and living with his parents, while his best friend gets the glory for swooping in and killing the bad guy. The book is a total delight – I genuinely wound up rationing my reading time to keep from finishing it too quickly – and a fantastic addition to what is hopefully a rapidly diversifying YA landscape: the two main characters are people of colour, and a queer romance lies a the heart of the story. Claiborne embraces, rather than distances herself from her investment in fandom. “I think it’s a feminist issue,” she told me. “I can’t help but think that a lot of women aren’t proud of being fanfic writers because we’re rarely encouraged to take pride in something seen as a woman’s hobby, or by something that encourages exploration of female sexuality in the way that fanfic does.” She credits the practice as crucial to her development as a writer: “I wouldn’t be able to write if I wasn’t in fandom; wanting to write fic was essentially what got me started writing, period.”

I spoke with three of the women who run the BBP: Baker-Whitelaw, Alexandra Edwards, and Morgan Leigh Davies. They live on both sides of the Atlantic and hold day jobs in journalism, teaching, and publishing, and they, like me, have essentially grown up in online fandom. I was curious if they think that a fannish background, for a publisher or a writer, was a big advantage. “I do think,” Davies said, “that having been in the trenches of fandom, so to speak, makes authors uniquely positioned to deal what being an author means in the current climate. I am used to engaging with people online in a fairly broad way, I am used to curating content, I am used to getting and deleting nasty messages. That may sound mercenary, but it’s necessary, and it isn’t unenjoyable – you just have to be intelligent and thoughtful about the way you are presenting yourself online.” Edwards, who won an Emmy for her work on the modern transmedia Pride and Prejudice adaptation “The Lizzie Bennett Diaries”, echoed the idea: that people who spend time in online communities are well-suited for the changing publishing landscape. “Can you be successful without being from fandom?” she said. “Sure. But do I wish more women who grew up in fandom were getting successful through those skills and that community? Absolutely.”

From my vantage point, the traditional publishing industry sees fans, and understands their power – whether it’s a billion hits on a blockbuster fanfic, or massive, snowballing book sales after a huge amount of online chatter – but doesn’t fully understand them. These women agree. “It boils down to a fear of the unknown – there just isn’t as much difference here as it seems to me that the publishing industry thinks there is,” Davies said. “If you don't come from a fandom background, it could be difficult to work out how to translate this phenomenon into something more familiar,” said Baker-Whitelaw. “Like, people are writing entire books for free, on the internet, and they get millions of readers? How does that even work? What's the point? And how can you tell which ones would actually sell to a wider audience? The reason why small publishers like Big Bang Press and the Twilight ebook presses are beginning to pop up is because we have a solid idea of what works and what doesn't.”

And for all that the big publishers could learn from fan culture, more small, fan-run presses – and, ideally, an even bigger diversity of voices – would be an extremely welcome addition to the publishing world. “I think it’s crucial for women like us to prove that small fiction presses are viable,” Edwards said. “More than any criticism about our fandom and fan fiction ties, it’s been the criticism that accuses us of not being a ‘real’ press that fires me up and makes me work harder than ever. Publishing is so stagnant right now, so consolidated – I think we need smaller venues and unexpected voices like a blood transfusion. and that's an attitude, a mission I guess, that comes out of my entire lifetime spent needing fandom to give me stories that the mainstream couldn’t or wouldn’t.”

The minor meltdown in the British publishing world this past week – Zoella – has added a weird lens to view this topic. At FutureBook, Zoella, the YouTube name of vlogging superstar Zoe Sugg, was offered up more than a few times, perhaps most often by her publisher, as the vision of publishing’s future. Her whirlwind six-figure two-book deal signed at the end of the summer made headlines, as did her record-breaking debut, when her YA novel Girl Online sold more copies in the first week than any other book in British history. But over the weekend, after the Sunday Times suggested that the book was ghost-written, a spokesperson for Penguin confirmed, with really vague throw-under-the-bus language, that, “To be factually accurate you would need to say Zoe Sugg did not write the book Girl Online on her own.” (In the intervening days, after whole a lot of vilification – frustratingly much of it age and/or gender-based – false suggestions that Sugg and her boyfriend were “quitting the internet,” and a few rousing defenses that I really enjoyed, the alleged ghostwriter, Siobhan Curham, while not disclosing the full extent of her involvement for legal reasons, spoke up in a blog post.)

The relationship between this whole debacle and fan culture feels like an obvious one. Zoella has nearly seven million subscribers on YouTube: a massive fan base devoted to her videos and persona (the more cynical among us might say “brand”). And some of the backlash I’ve seen in the past week lines up neatly with some of the anxiety I see from publishers about fandom: how do you get these huge numbers of devotees, and how do you tap into them, and is this what’s really needed to sell a book in the future? How does an unknown author get started, with a dozen Twitter followers or one crappy YouTube video or, perhaps most importantly, a lack of real comfort online – no matter your age, digital life doesn’t come naturally to huge swaths of people. It can feel like joining a massive conversation already in progress – after all, in essence, that’s what it is. It can be so hard to know when – or how – to start speaking up.

I think part of the problem is the mainstream often only notices fans when they hit extremes – either the super weird, or the super loud (see portrayals of screaming and weeping fangirls since time immemorial), or, for our purposes, the super numerous. If you’re not in fandom, you don’t see the seeds planted, or the movement growing, the fanfic with a few hundred hits: you see the critical mass because it’s so easy to see, and bank on breadth of interest, rather than depth. Don’t get me wrong – I’m fully aware of the (often dire) financial realities of book publishing, and I don’t mean to be glib. But fandom can teach us better lessons than this. The critical mass is built mostly on passion – on love, of a thing, or maybe, just of the community devoted to that thing. I sincerely hope that the future of publishing isn’t doling out book contracts to everyone with a million followers. We need authors who get excited about the first follower – the one who loves the author’s work so much that she tells a second, and a third, and starts a Tumblr, and… 

As I was wrapping up this story, Rainbow Rowell took to Twitter to drop a bombshell for her fans: her next book will be Carry On, the Simon Snow fanfic novel that’s woven throughout Fangirl. If you haven’t read Fangirl – and particularly if you’re new to the idea of fanfic – that sentence may not make instant sense. But if you have, and if you celebrate Fangirl because it celebrates fan fiction and fangirls the world over, then this might feel like the ultimate victory. (Also if you ship Simon/Baz, like any right-thinking person would, it’s a double victory.) If there’s any sure sign that publishing’s relation to fandom has changed drastically in the past few years, it’s surely that a fanfic novel about a novel about fanfic will be a bestseller this time next year – and that Rowell will be ready and waiting on Tumblr to reblog all the Simon/Baz fan art.

Elizabeth Minkel is a staff writer for The Millions, and writes a regular column on fan culture for the New Statesman. She is on Twitter @ElizabethMinkel.

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The £7m fingers: how Jeff Beck became a guitar hero by saying no

Kate Mossman talks to Jeff Beck about escaping Eric Clapton's shadow, dodging fame, and why he can’t go and see Pat Metheny.

Michelangelo and Da Vinci loathed each other. Ingres sneered at his chief rival, Delacroix. Picasso and Matisse all but ignored each other for 50 years: a bit longer than Eric Clapton and Jeff Beck. Even now, Beck – who is one of the top three guitarists in the world and no longer needs to concern himself with Clapton – finds it hard to listen to other guitarists. His internet radio is tuned to Kurdish music. Onstage, he plays out old rivalries with high camp, welcoming other axe heroes with a touching-the-hem-of-your-garment gesture and mumbling into the microphone, “I might as well f*** off, then.”

In 2010, Beck chopped off the tip of his left index finger while making a stew. It was hastily reattached but he took no chances, insuring his fingers and thumbs for £7m. That his brokers felt that there was £7m worth of music left in them is not insignificant – though for many, he will always be associated with a 1967 pop song for which he claims to have received “40 quid” in royalties. He has likened “Hi Ho Silver Lining” to having a pink toilet seat hung around your neck for the rest of your life.

According to rock lore, Beck’s journey has been marked by strange choices, leading him away from fame and fortune. Like a musical Forrest Gump, he was present at many of music’s big moments but remains at the edge of the photograph. He replaced Clapton in the Yardbirds on the recommendation of his childhood friend Jimmy Page but was kicked out for bad behaviour. (He is thought to have been the model for Nigel Tufnel in This Is Spinal Tap.) Pink Floyd wanted him to replace Syd Barrett but they never got up the nerve to ask him. The Rolling Stones wanted him, but he turned down the offer at the last minute. Beck formed a band with an unknown singer called Rod Stewart but quit just three weeks before they were scheduled to play at Woodstock.

Stewart went on to form the Faces, while Page was ascending into the stratosphere with Led Zeppelin. Stevie Wonder wrote “Superstition” for Beck but decided to keep it. Was it bad luck or self-sabotage, or simply that the music he really wanted to play was never going to make him famous? Clapton has said that the only reason Beck was never a megastar was that he never wanted to be one. “He deliberately carved that image,” he told Rolling Stone in 2010. “He likes to be left alone. He wants to be underneath the car, working on the engines.”

Quite literally. He has restored 14 vintage automobiles “from the ground up” at his house in East Sussex and produced a book about them, Beck01, published this month. This is perhaps not as strange as it seems. Much of what Beck has done with his instrument resulted from a kind of musical mechanics, a private process of tinkering, test-driving and refinement. Years ago, while listening to Bulgarian choral music – presumably because he couldn’t bear to listen to guitars – he started playing a tune with his tremolo. Pulling the whammy bar high off the body, he divined notes from an invisible scale in mid-air. The ghost voice, more like a theremin than a Strat, appears on the 1989 song “Where Were You” (“Some people say it’s not real playing but you try,” he says). This and other tricks punctuate his music with moments of cosmic tenderness. On message boards, men analyse his work and, he tells me, “They say, ‘What string is he using? That’s what I need, because that’s what gives Jeff the sound!’ No it bloody isn’t!” At the age of 72, on the eve of his 17th album’s release, he says that the “guitar nerd image” has finally got to go. There’s little chance of that.

A man on a galloping horse would be hard pressed to pull Beck out of a line-up with Ronnie Wood, Mick Jagger and Keith Richards – they all have feathered hair, eternally dark, and a weather-beaten urchin face. For many years, he has worn stage outfits of an athletic style: white, nimble boxing boots laced to the calf, skinny nylon track pants and sleeveless tops, leaving a sinewy arm free to arc down on the strings like a flesh-and-bone whammy bar. Today, at his management office in Kensington, his hair is a couple of shades lighter and his nose is comfortably bulb-like. He tells me that he might need to rethink the stage outfits. All of his clothes are designed by Hilary Wili; she did the costumes for Downton Abbey but, Beck says, “She still finds time to stitch me something.” He does not have the sunken cheeks or “keyhole face” of his Stones peers – a result, he guesses, of a teenage lust for sweets and the lack of dentistry to support it. But he is so much a specimen of that generation that he even has the middle name to prove it: Arnold.

He, Jagger, Richards and Page were born within 11 months of each other towards the end the Second World War, and baby Clapton came five weeks before VE Day. According to Google Maps, you could drive from the family homes of Mick and Keith in Dartford to Clapton’s in Ripley, via Jimmy’s in Epsom and Jeff’s in Wallington, in an hour and 50 minutes. Suburbia, war stories, flannel trousers and a childhood conversion after hearing Bill Haley or Les Paul on the wireless: the background that gave birth to the British blues boom is well known. This was a musical ground zero for the sons of insurance clerks and factory workers; they may have heard guitars but they couldn’t see any, so they made them – Brian May (of Feltham, Middlesex) from a fireplace, Beck from cigar boxes. It was just another project alongside the boy-sized spaceship that he was constructing from the bashed-out insides of 400 Oxo tins. Hearing Les Paul for the first time or watching the Sputnik – it was all the same thing.

“Any information about guitars was so scarce. I remember getting a bus when I was 15 and going eight miles just to look at this guy’s catalogue of Fender,” he says. “He wouldn’t even let me in the house. He came all the way down to the garden gate and said, ‘Here you are, don’t dog-ear it,’ and held it out to me.”

After botched attempts at making your own instruments came guitars on hire purchase. “Don’t talk to me about hire purchase! There was this guy, he wasn’t old enough to be my dad but he offered to be my guarantor. He said, ‘I’ll tell them I’m your stepfather.’ Within a month, they’d sussed out he was nothing to do with me whatsoever and they snatched the guitar back. My dad went along and explained that we couldn’t afford it – so they waived the rest of the payments and I got the guitar.”

His father walked three miles to the station every day and three miles back. “All his life was cricket,” Beck says. His mother hoped to refine his musical tastes. “She kept telling me how nice the boy down the road was, who plays the marvellous piano. He came in the house once and played Moonlight Sonata and my mum nearly collapsed with delight. I thought, ‘Get that bastard out of there.’”

Like many of his contemporaries, Beck went from grammar school to art college. His sister had introduced him to Jimmy Page as a teenager. Page recommended Beck to the Yardbirds because he didn’t want to give up his own lucrative career as a session musician – the idea of the guitar hero as solipsistic soloing genius was still a few months away from being invented. It was two years before the “Clapton is God” graffito appeared around London.

Clapton was a blues purist, Beck a wizard with tone and tricks. They could probably have coexisted in moody rivalry but someone arrived in London “with 14-foot hair and playing the guitar with his teeth” and ruined it for both of them. Clapton walked offstage when Hendrix played with him at Regent Street Polytechnic. “Jimi steamrollered right through my life,” says Beck.

While Clapton was an “ogre” in his mind – he rolls up imaginary sleeves and prepares to punch – Hendrix was direct creative competition, which was far worse. “It wasn’t the muso thing that got me recognition in the beginning. It was doing ‘Wild Thing’,” he says. “I had to stop that because Jimi came along. I was doing all sorts of weird things, detuning the strings, using a repeat echo, and I thought, ‘I can’t do that any more.’ I had to jump out of one bus and get on another. That’s what I’ve been doing ever since.”

The first bus he jumped – or was thrown – off was the “converted school bus” that carried the Yardbirds around the US on the TV presenter Dick Clark’s 1966 package tour. “Lots of racial animosity,” he recalls. “A couple of black acts on the bus that hated the sight of us, didn’t like us playing the blues because it was their music. Twenty hours a time on the road; we’ve come 3,000 miles to play three songs a night and then it’s back in the misery box. By the time I got to Amarillo, I’d thrown my towel in.

“I was in love with someone back here, too, so it didn’t take me much to get back to England. But then, sitting by the pool for a day, I thought, ‘I wish I hadn’t done this! She doesn’t want me here! And I don’t want to be here!’ At least I got to say to Eric, ‘Na-na-na-na-na – I went to America before you.’”

***

Beck tells his story in the way that is most amusing to him. He recently said that his temper results from a bang on the head he received when his headmaster ran him over. Yet the decisions he made were the result of serious soul-searching. In the mid-1970s, he was flown to Rotterdam to discuss the possibility of joining the Stones. “I’d been there two days and I hadn’t seen a Stone, and I thought, ‘Right, I’m witnessing what it’s like to be
a Stone – not playing, and having single malt whiskies.’”

He decided to get away under the cover of night. Down the corridor, from Keith Richards’s room, Betty Wright’s song “Clean Up Woman” was emanating from a little Dansette automatic-replay record player. He entered the room and hovered over the sleeping figure of Keith and lifted the arm off the record. He left the Stones with a note slipped under someone’s door.

“They were living the rock lifestyle of all rock lifestyles. I don’t think anyone will ever be like that again,” he says. “But I wouldn’t have been my own master. And that would be my whole being truncated. I thought, ‘Now you’ve made your choice. You will go down that path and you will stick to it.’

“I dearly wanted to tell them how grateful I was,” he adds, of the men he has seen countless times over the past 45 years. “Maybe another time.”

The truth was, Beck had already had two experiences that would shape his musical life. His group had been on tour with the Mahavishnu Orchestra, the shape-shifting jazz-rock tribe fronted by John McLaughlin, Yorkshire’s boy wonder who’d trained with Miles Davis. The two bands had a block booking on American Airlines, taking up the whole front of the plane, and it was joyous, he says, because they were all Monty Python fans.

“It was the refinement of McLaughlin that presented a way out for me,” Beck says. “Arriving at the soundcheck and watching him and the sax player trading solos, I thought, ‘This is me.’ He has such knowledge of scales, and he tells the story within the scale. Playing with McLaughlin, and then the Stones – dang, dang, dang – can
you imagine?”

Although he reels off the rock’n’roll anecdotes like Johnny Rotten or Wilko Johnson, when he talks about music he changes. “Mahavishnu's drummer Billy Cobham was the best I’d ever heard. Not loud, that’s not the secret – powerful as hell when he wanted to be – but 90 per cent of the time he was just dancing with the drums, you know? Just like a butterfly, all over them.”

His second revelation came when he was booked to work with George Martin, who produced Blow by Blow, the 1975 album that showed off the full range of his jazz sensibilities and made him a tax exile into the bargain. Martin “was a massive pair of wings. Just knowing that somebody with such sensitive ears was approving of what was going on, you were flying. I can’t explain the joy. I found it almost impossible to deliver what he was looking for every day. I would feel the cut-off point, thinking, ‘I don’t know anything else I can impress him with.’ The band were looking at each other with new-found love for music, but with us playing.”

Martin encouraged Beck to play the piano, picking out skeletal melodies unhampered by style and padding. Beck finds fast playing physically upsetting. “It sounds impressive but it doesn’t mean a thing.”

Blow by Blow paid for his 16th-century farmhouse in Wadhurst, East Sussex, in 1976. He moved there with his girlfriend at the time, the model Celia Hammond, and Hammond’s rescued stray cats had the run of the 80 acre park. They split up some years later – her animal trust is still run from the town; he is the patron of one in Tunbridge Wells. He had been married at the age of 19 to Patricia Brown from Crawley. The couple’s first possession for their marital home was an Afghan hound; the fees from Beck’s band the Nightshift scarcely covered the dog food. The future Julia Carling was another girlfriend: she left college to live with him at 18 in the early 1980s but later said that, despite the age gap, he needed someone to mother him. He still lives in Wadhurst, with his wife since 2005, Sandra Cash, his sheepdogs Wilf and Paddy, a ewe called Bubba and a crow called Dave. He has been a vegetarian for 47 years.

I ask him about the old beef with Clapton. “Eric wanted to be the underdog,” he summarises, “the back-room boy, and I turned out to be that person, while he was like: ‘LAAAAAYLA!’”

Were their temperaments too similar? “The approach to playing maybe so,” he says, “but outside that, one of my touchstones is humour. I have to have people around who are of a certain strain of humour. I can’t deal with people who have no humour. I’m not saying he doesn’t . . .”

On 10 August, Beck will play the Holly­wood Bowl in Los Angeles, covering 50 years of guitar music in two hours. He asked Clapton to play but he is suffering from the nerve condition peripheral neuropathy. Beck is worried about him; he says that he googled
it and sent Clapton a list of websites offering treatment.

In technique and innovation, the two haven’t really been competitors for years. In 2007, Beck did a run of gigs at Ronnie Scott’s in London with one of his best discoveries, Tal Wilkenfeld, an Australian bass prodigy who turned heads because of her prodigious capabilities and possibly because she was a 20-year-old woman in the male-dominated world of instrumental jazz. In 2010, his album Emotion & Commotion included a version of “Nessun Dorma”, which won him his eighth Grammy. His new one, Loud Hailer, features the guitar playing of Carmen Vandenberg and the voice of Rosie Bones, Bill Oddie’s daughter. The girls wrote the songs with him in front
of a fire with a crate of Prosecco. After our interview, they’re coming to the office for a meeting, with another crate of Prosecco.

“The right time to record is when you’re not quite ahead of yourself,” he says. “You’re probing and you’re treading carefully and it sounds that way, like you’re telling a story. If you flash, people’s ears clam up.”

Of the top three guitarists in the world, Beck is OK playing with John McLaughlin (“I’ve done John”), although he has turned down an invitation to appear with McLaughlin’s “butterfly” drummer Billy Cobham (“I’m not up to that standard”). However, he is not sure that he can go to see the third player in the Planet Earth axe triumvirate, Pat Metheny, when he appears at Ronnie Scott’s the week we speak.

“They asked me if I wanted to go,” he says. “But I don’t know if I can see any other guitarists. It might just send me a curve ball. Maybe I’ll go. Or here’s what I’ll do. I’ll sit in Bar Italia across the way, getting plastered, and you can tell me how it was.”

“Loud Hailer” is released by ATCO Records

Kate Mossman is the New Statesman's arts editor and pop critic.

This article first appeared in the 21 July 2016 issue of the New Statesman, The English Revolt