Heirs, spares and chairs: the Fulford family, stars of BBC3's Life is Toff. Photo: BBC Pictures
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Inside Tatler, Life is Toff and British TV’s troubling obsession with all things posh

Call me a lefty conspiracy theorist if you must, but it has not escaped my notice that the trend for posh porn has coincided with the term of the poshest government in living memory.

It’s 2014 and posh people are everywhere. Anyone who’s given the British media even a cursory glance recently would be forgiven for assuming that the majority of the British public were living out their existences with their finely bred noses buried in leather-bound copies of Debrett’s Etiquette and Modern Manners, plums planted firmly in their mouths (that is, when their gilded gobs are not otherwise occupied with eating a pear in the correct fashion, using a silver spoon). Television in particular has been going posh mad for some time now, and with tonight’s premier of new BBC documentary Posh People: Inside Tatler, the obsession with the high born shows no sign of abating. In an inversion of the well-established phenomenon of “poverty porn” (see Benefits Street), programmes such as this are “posh porn”, offering plebs like us a glimpse into this highly exclusive world of red trousers, farting black Labradors, crumbling castles whose foundations are weaker than the chins that inhabit them, and general tomfoolery including such larks as side-saddle racing (Inside Tatler) and the torturing of siblings with air rifles (Life is Toff).

I confess that I was ignorant of the favourite pastimes of the upper classes until I got to university and became aware that old Harrovians turning up to lectures in togas was seen (if only by the participants) as “top banter”. Made in Chelsea, which features someone I went to university with, is now in its eighth series and, in three short years, has managed to exceed even its own aspirations of deathly dullness to become a kind of Groundhog Day of Shags involving endless, circuitous conversations centred purely around who did who and when. It truly is the Twilight Zone of toffs. Downton Abbey, meanwhile, limps on like the decrepit dog who was the show’s most three-dimensional character until it died of cancer in a recent episode. It has become so tedious that when an ITV Player glitch froze Thomas the Evil Butler motionless in a downstairs corridor, I failed to notice for several minutes. This must surely be the only programme where the line, “I’m going upstairs to take my hat off” is considered welcome comic relief.

At least, I suppose, the posh are having fun this time. The slightly batty ancient dowager that was the society magazine Tatler has, under the editorship of Kate Reardon, gone from being a magazine that I used to hate reading as a student to a witty, satirical Sloane-fest that I now rather enjoy. Granted, Tatler’s recent video featuring an enraging array of poshos waving their arms about and mouthing the words to Right Said Fred’s “I’m Too Sexy” during the magazine’s Little Black Book party is an argument for class war if ever I saw one. As a sage Twitter commentator noted, it is “interesting if only as proof that a sense of rhythm can in fact be eliminated over centuries of selective breeding”. Still, it beats seeking out a tramp for the sole purpose of setting fire to a £50 note in front of him – an alleged recent activity of Oxford’s Bullingdon Club, alma mater of Boris, Dave and Gideon.

Call me a lefty conspiracy theorist if you must, but it has not escaped my notice that the trend for Posh Porn has coincided with the term of the poshest government in living memory. The working class heroes of Britpop who dominated the cultural climate under the Major and Blair governments are now but nostalgic items of memorabilia for a generation who were hardwired to believe that one could be posh, or cool, but not both. Russell Brand’s verbosity was mocked by the internet for sounding like the song “Parklife” by Blur. Some, including Brand himself, considered this class snobbery from a condescending metropolitan elite. I do not necessarily disagree with this interpretation, but I do think the fact the point of reference for those unused to seeing a philosophising Cockney on their television screens was a music video made in 1994 says something profound about the wasteland that is our current cultural climate.

“Rich people don’t create culture,” remarked Grayson Perry last week, as he argued for the urgent need for affordable housing – but that is exactly what they are doing, all around us. The past few years have seen a revival of royalist sentiments – the wedding, the Jubilee, the Jesus-like worship of baby Prince George. In September, the Guardian ran a Posh Britain special that included a “How Posh Are You?” quiz. Moneyed heiress Cara Delevigne has overtaken Croydon girl Kate Moss as this year’s – and indeed last year’s and probably next year’s – model. Funny, intelligent shows about working class life such as Shameless, Phoenix Nights, The Royle Family and Gavin & Stacey are no more. Actors and comedians seem to be getting posher and posher, as working-class performers struggle to find work. Reality TV offers up toff after toff; as well as the posh programming already mentioned, shows such as Posh Pawn, You Can’t Get the Staff, Ladies of London, Liberty of London, and even Gogglebox beat us about the chops with the silver hammer of prosperity until we’re left dribbling, comatose and inexplicably craving a Fortnum’s Welsh Rarebit. Last year, I bought a Barbour jacket, having entered John Lewis as if in a trance, an act for which I can only blame the interminable drip-feed of privilege that is delivered to us via the pheasant-stuffed Ocado van that the country’s media has become. And as for the atrocity that is Mumford & Sons, well, everything that can conceivably said about these Lords of the Banjo has already been said.

All these strands of blatant poshness have combined to render the British Media the Chap Olympiad to end all Chap Olympiads (as if it wasn’t posh enough already). If that weren’t bad enough, the British public are being regularly and inhumanely punished – what for, it is unclear – through the medium of the historical country-house documentary. These often focus on the bonkers aristos of yore (including my new favourite dead aristocrat Henry Cyril Paget the 5th Marquess of Anglesey, a man so camp he makes Freddy Mercury look like a tax auditor) as if to say: “Behold, peasants, the current crop of tedious toffs that you are forced to endure are culturally embedded in the very fabric of our society, so get used to it.” All this posh porn is curiously devoid of politics, instead focusing on the adorable foibles and eccentricities of our benign overlords as though they are cuddly cartoon teddy bears too bumbling and lacking in intelligence to constitute any real threat to the majority’s desire to live in a less rampantly unequal society – the Boris Johnson complex. Francis Fulford, the paterfamilias in Life is Toff, is reportedly a Ukip supporter, but as an audience we are never really exposed to his political views. The closest we come to seeing him for the unpleasant snob he shows the potential of being is when he laments how his father sold off a nearby village – a village in which people live – that is now worth millions.

I have no beef with individual posh people (some of my best friends are posh, etc etc) but it does strike me as strange that, less than six months before a general election and at a time when the gap between rich and poor has widened to become a yawning canyon, we are seeing so little of how ordinary people are living, and struggling to get by. We live in a society where a Labour MP in Islington regards the sight of a St George’s flag as “astonishing” – has she been to an estate in our borough recently? It is a society in which people are relying on food banks so as not to starve and a charity exists with the simple purpose of providing homeless and vulnerable children with their very own pair of pyjamas. And yet, we are being force-fed aristocratic programming that, far from being critical, is aspirational. As a nation, our cultural output revolves increasingly around the super rich and how much bloody fun they’re having, while those of us who are not having so much fun are largely ignored. Inside Tatler and Life is Toff may be good for a laugh, but the rich are having the last. This cultural dominance can only end when the current government does. Perhaps then, the disadvantaged will once again be afforded the opportunity to crack their own jokes. Until then, we’ll have to make do with the putting on and taking off of hats. 

This article was amended on November 27.

Rhiannon Lucy Cosslett is a writer for the New Statesman and the Guardian. She co-founded The Vagenda blog and is co-author of The Vagenda: A Zero Tolerance Guide to the Media.

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Quiz: Can you identify fake news?

The furore around "fake" news shows no sign of abating. Can you spot what's real and what's not?

Hillary Clinton has spoken out today to warn about the fake news epidemic sweeping the world. Clinton went as far as to say that "lives are at risk" from fake news, the day after Pope Francis compared reading fake news to eating poop. (Side note: with real news like that, who needs the fake stuff?)

The sweeping distrust in fake news has caused some confusion, however, as many are unsure about how to actually tell the reals and the fakes apart. Short from seeing whether the logo will scratch off and asking the man from the market where he got it from, how can you really identify fake news? Take our test to see whether you have all the answers.

 

 

In all seriousness, many claim that identifying fake news is a simple matter of checking the source and disbelieving anything "too good to be true". Unfortunately, however, fake news outlets post real stories too, and real news outlets often slip up and publish the fakes. Use fact-checking websites like Snopes to really get to the bottom of a story, and always do a quick Google before you share anything. 

Amelia Tait is a technology and digital culture writer at the New Statesman.