Show Hide image Cultural Capital 18 July 2014 Bright boots, shaving foam, dodgy slogans and nice teeth . . . What a World Cup that was For about ten years, the back pages of football magazines have featured coloured boots. I thought they would never catch on – but blow me, they’re everywhere now! Print HTML Boots Don’t you love ’em? So cute, so colourful, brightening up the whole of the World Cup. Every player, and I have studied them at a distance of three inches from the screen during the 40 live matches I’ve watched so far, is wearing gay boots, I mean gaily coloured. Pink, red, blue-green, sometimes spotty, sometimes with diamonds, some like Neymar’s – coloured snakeskin. One or two even wore odd boots, each a different colour. I suppose that helps. No need for their mums to write on them “Left” and “Right”. For about ten years now, the back pages of FourFourTwo, that excellent football magazine, have featured coloured boots. I’ve skipped over them, thinking they will never catch on, not in those poncey colours, at poncey prices – £159 for Adidas’s F50 Adizero Predator LZ or Nike’s Hypervenom Phantom – but blow me, such boots are now everywhere. You’ll have to wear sunglasses when going to Prem games next season. So why don’t you see many on your local pitch? The mud, for a start, which doesn’t exist in the Prem. When you play on a normal park pitch, all boots soon get cacky. And you don’t have anyone to clean them. Also the Prem stars get them free, which means they go for the fanciest. Rodríguez Is he the surprise star of the World Cup? So many of the back pages have been saying. Can’t say I’d been aware of him, till now. I think it’s partly because he plays for Colombia, and we all love plucky underdogs. He has a nice smile, nice teeth, but best of all is his nice first name – James. So, got a lot going for him. Advertising This has kept me so happy late at night when I’ve been trying to keep my eyes open. Listerine? Wasn’t that the stuff to soak your feet in, or a mouthwash? I remember bottles of it from my boyhood when we used it for, well, probably drinking till the pubs opened. I thought it was long gone. But there it is, on all the WC perimeter ads. Along with really stupid, pointless slogans such as “All in or nothing”. What the feck does that mean? “Be Moved”, that’s another one I’ve failed to understand. Is it for Pickfords? “See more detail”: that sounds suggestive, but suggesting what? I assume they’re slogans dreamt up by the main sponsors, such as Adidas and Sony, who are so up their own bum they believe we must already know which product is being promoted. Shirts Have you noticed any player taking off his top in uncontrolled orgasmic joy when he’s scored? Nor me. Yet it happens all the time in the Prem. A boy just can’t help himself. At home, they don’t mind taking a yellow card for the team – they’ll be off to another club soon enough – but at the World Cup they’re on a global stage and a stupid, show-off yellow will be remembered and held against them in their country as long as they live. Innovations Hard to think of many, apart from refs spraying shaving soap – new to us in Europe but not in South America. The refs’ uniform, with the stripe down the back, making them look like a filleted fish, I hadn’t seen that before. The TV coverage has been obsessed with overhead shots, just ’cos they’d had rigged up that expensive roving camera. It makes the players look like ants, with funny sticky-out walks. They should have put their money into cameras that can compensate for half the pitch being in shadow. That does annoy me. Close-ups of pretty girls in the crowd, very old hat, and very sexist, which I love when they see themselves. On the pitch, no new tactics or formations. Free-kicks seem to have got worse. Goalies have been made to look better than they are – but a handful have been terrific. Perhaps it was because of this year’s World Cup ball. It is too round. Likes Gosh, there have been so many. I soon got over England’s humiliating exit, though I’d longed to see banners such as “Rotherham Till I Die” make it to the knockout stage. The crowds – they’ve been wonderful, yes, mainly white and middle class, plump and well fed, but so happy, pleased to be there. Louis van Gaal of Holland – I’ve liked him making notes during games. Strange, that, when he’s now leaving to join Man United. And I will be leaving this space until September. Do look at the first letter of each item to read my final sad word . . . › Why publishers should embrace the film world's enthusiasm for releasing a director's cut Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman. From only £1 per week Subscribe This article first appeared in the 08 July 2014 issue of the New Statesman, The end of the red-top era? More Related articles “They cut, we bleed”: activists Sisters Uncut protest closures of women's services Why do games do revolutionary politics so badly? Why is Germany so obsessed with Hamlet?