Fluoro feet: Ghanaian players sport colourful boots during a World Cup training session, 18 June. Photo: Getty
Show Hide image

Bright boots, shaving foam, dodgy slogans and nice teeth . . . What a World Cup that was

For about ten years, the back pages of football magazines have featured coloured boots. I thought they would never catch on – but blow me, they’re everywhere now!

Boots Don’t you love ’em? So cute, so colourful, brightening up the whole of the World Cup. Every player, and I have studied them at a distance of three inches from the screen during the 40 live matches I’ve watched so far, is wearing gay boots, I mean gaily coloured. Pink, red, blue-green, sometimes spotty, sometimes with diamonds, some like Neymar’s – coloured snakeskin. One or two even wore odd boots, each a different colour. I suppose that helps. No need for their mums to write on them “Left” and “Right”.

For about ten years now, the back pages of FourFourTwo, that excellent football magazine, have featured coloured boots. I’ve skipped over them, thinking they will never catch on, not in those poncey colours, at poncey prices – £159 for Adidas’s F50 Adizero Predator LZ or Nike’s Hypervenom Phantom – but blow me, such boots are now everywhere. You’ll have to wear sunglasses when going to Prem games next season.

So why don’t you see many on your local pitch? The mud, for a start, which doesn’t exist in the Prem. When you play on a normal park pitch, all boots soon get cacky. And you don’t have anyone to clean them. Also the Prem stars get them free, which means they go for the fanciest.

Rodríguez Is he the surprise star of the World Cup? So many of the back pages have been saying. Can’t say I’d been aware of him, till now. I think it’s partly because he plays for Colombia, and we all love plucky underdogs. He has a nice smile, nice teeth, but best of all is his nice first name – James. So, got a lot going for him.

Advertising This has kept me so happy late at night when I’ve been trying to keep my eyes open. Listerine? Wasn’t that the stuff to soak your feet in, or a mouthwash? I remember bottles of it from my boyhood when we used it for, well, probably drinking till the pubs opened. I thought it was long gone. But there it is, on all the WC perimeter ads. Along with really stupid, pointless slogans such as “All in or nothing”. What the feck does that mean? “Be Moved”, that’s another one I’ve failed to understand. Is it for Pickfords? “See more detail”: that sounds suggestive, but suggesting what? I assume they’re slogans dreamt up by the main sponsors, such as Adidas and Sony, who are so up their own bum they believe we must already know which product is being promoted.

Shirts Have you noticed any player taking off his top in uncontrolled orgasmic joy when he’s scored? Nor me. Yet it happens all the time in the Prem. A boy just can’t help himself. At home, they don’t mind taking a yellow card for the team – they’ll be off to another club soon enough – but at the World Cup they’re on a global stage and a stupid, show-off yellow will be remembered and held against them in their country as long as they live.

Innovations Hard to think of many, apart from refs spraying shaving soap – new to us in Europe but not in South America. The refs’ uniform, with the stripe down the back, making them look like a filleted fish, I hadn’t seen that before. The TV coverage has been obsessed with overhead shots, just ’cos they’d had rigged up that expensive roving camera. It makes the players look like ants, with funny sticky-out walks. They should have put their money into cameras that can compensate for half the pitch being in shadow. That does annoy me. Close-ups of pretty girls in the crowd, very old hat, and very sexist, which I love when they see themselves. On the pitch, no new tactics or formations. Free-kicks seem to have got worse. Goalies have been made to look better than they are – but a handful have been terrific. Perhaps it was because of this year’s World Cup ball. It is too round.

Likes Gosh, there have been so many. I soon got over England’s humiliating exit, though I’d longed to see banners such as “Rotherham Till I Die” make it to the knockout stage. The crowds – they’ve been wonderful, yes, mainly white and middle class, plump and well fed, but so happy, pleased to be there. Louis van Gaal of Holland – I’ve liked him making notes during games. Strange, that, when he’s now leaving to join Man United.

And I will be leaving this space until September. Do look at the first letter of each item to read my final sad word . . . 

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 08 July 2014 issue of the New Statesman, The end of the red-top era?

Getty
Show Hide image

Air pollution: 5 steps to vanquishing an invisible killer

A new report looks at the economics of air pollution. 

110, 150, 520... These chilling statistics are the number of deaths attributable to particulate air pollution for the cities of Southampton, Nottingham and Birmingham in 2010 respectively. Or how about 40,000 - that is the total number of UK deaths per year that are attributable the combined effects of particulate matter (PM2.5) and Nitrogen Oxides (NOx).

This situation sucks, to say the very least. But while there are no dramatic images to stir up action, these deaths are preventable and we know their cause. Road traffic is the worst culprit. Traffic is responsible for 80 per cent of NOx on high pollution roads, with diesel engines contributing the bulk of the problem.

Now a new report by ResPublica has compiled a list of ways that city councils around the UK can help. The report argues that: “The onus is on cities to create plans that can meet the health and economic challenge within a short time-frame, and identify what they need from national government to do so.”

This is a diplomatic way of saying that current government action on the subject does not go far enough – and that cities must help prod them into gear. That includes poking holes in the government’s proposed plans for new “Clean Air Zones”.

Here are just five of the ways the report suggests letting the light in and the pollution out:

1. Clean up the draft Clean Air Zones framework

Last October, the government set out its draft plans for new Clean Air Zones in the UK’s five most polluted cities, Birmingham, Derby, Leeds, Nottingham and Southampton (excluding London - where other plans are afoot). These zones will charge “polluting” vehicles to enter and can be implemented with varying levels of intensity, with three options that include cars and one that does not.

But the report argues that there is still too much potential for polluters to play dirty with the rules. Car-charging zones must be mandatory for all cities that breach the current EU standards, the report argues (not just the suggested five). Otherwise national operators who own fleets of vehicles could simply relocate outdated buses or taxis to places where they don’t have to pay.  

Different vehicles should fall under the same rules, the report added. Otherwise, taking your car rather than the bus could suddenly seem like the cost-saving option.

2. Vouchers to vouch-safe the project’s success

The government is exploring a scrappage scheme for diesel cars, to help get the worst and oldest polluting vehicles off the road. But as the report points out, blanket scrappage could simply put a whole load of new fossil-fuel cars on the road.

Instead, ResPublica suggests using the revenue from the Clean Air Zone charges, plus hiked vehicle registration fees, to create “Pollution Reduction Vouchers”.

Low-income households with older cars, that would be liable to charging, could then use the vouchers to help secure alternative transport, buy a new and compliant car, or retrofit their existing vehicle with new technology.

3. Extend Vehicle Excise Duty

Vehicle Excise Duty is currently only tiered by how much CO2 pollution a car creates for the first year. After that it becomes a flat rate for all cars under £40,000. The report suggests changing this so that the most polluting vehicles for CO2, NOx and PM2.5 continue to pay higher rates throughout their life span.

For ClientEarth CEO James Thornton, changes to vehicle excise duty are key to moving people onto cleaner modes of transport: “We need a network of clean air zones to keep the most polluting diesel vehicles from the most polluted parts of our towns and cities and incentives such as a targeted scrappage scheme and changes to vehicle excise duty to move people onto cleaner modes of transport.”

4. Repurposed car parks

You would think city bosses would want less cars in the centre of town. But while less cars is good news for oxygen-breathers, it is bad news for city budgets reliant on parking charges. But using car parks to tap into new revenue from property development and joint ventures could help cities reverse this thinking.

5. Prioritise public awareness

Charge zones can be understandably unpopular. In 2008, a referendum in Manchester defeated the idea of congestion charging. So a big effort is needed to raise public awareness of the health crisis our roads have caused. Metro mayors should outline pollution plans in their manifestos, the report suggests. And cities can take advantage of their existing assets. For example in London there are plans to use electronics in the Underground to update travellers on the air pollution levels.

***

Change is already in the air. Southampton has used money from the Local Sustainable Travel Fund to run a successful messaging campaign. And in 2011 Nottingham City Council became the first city to implement a Workplace Parking levy – a scheme which has raised £35.3m to help extend its tram system, upgrade the station and purchase electric buses.

But many more “air necessities” are needed before we can forget about pollution’s worry and its strife.  

 

India Bourke is an environment writer and editorial assistant at the New Statesman.