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Imperial gogglebox: TV is one of Britain’s most successful exports

China is obsessed with Sherlock, Iran loves Top Gear and Azerbaijan has its own Anne Robinson. But these shows are worth much more than money, writes James Medd.

The same yet different: Indonesia's Got Talent

If you were looking for an instant guide to Britain’s TV successes, the BT Convention Centre in Liverpool in February this year was the place to be. There, in front of an audience of 725 television executives from around the globe attending BBC Worldwide’s 38th annual showcase, Graham Norton introduced our superstars. There was Top Gear’s presenting trio, Sir David Attenborough, Peter Capaldi emerging from the Tardis, the cast of India’s Strictly Come Dancing and a filmed segment from Benedict Cumberbatch for Sherlock.

This modern-day Roman triumph was an effective demonstration of the corporation’s grip on global viewing habits. When we talk now about success in television, it’s about “territories” – the number of countries airing a programme – and the degree of interest in China, TV’s new frontier. For Sherlock, the BBC’s poster-boy, that’s 200 countries, and obsessive: so obsessive that visiting Britons, including the Prime Minister, are asked when there will be a new adventure for the men the Chinese know as “Curly Fu and Peanut”. And the viewing figures look absurd: for the first episode of the latest series, the download site Youku Tudou says it received 49 million hits.

That’s not even the biggest British success of the moment. Absent from the showcase gala because it’s on ITV1, Downton Abbey runs in America on the venerable but tiny PBS channel; quaintly introduced by Laura Linney in an evening gown, it’s the most watched British import ever, its popularity echoed in 250 territories, including Russia, Korea and Dubai (Chinese viewers have been put at anything up to 100 million).

Who Wants to be a Millionaire USA

The surprise isn’t so much that this is happening with British shows, but with British dramas. We already lead the world in factual television (everyone loves David Attenborough) and “formats”, the light-entertainment or factual show frameworks that can be adapted and reproduced to suit local tastes. In fact, fighting off strong competition from Holland and Israel, we are currently responsible for more than half of the formats in the world, from The X Factor (versions in roughly 45 countries) and Strictly Come Dancing (50) to MasterChef (more than 40) and Who Wants To Be a Millionaire? (well over 100 at the last count). Turning on a television anywhere in the world today is likely to provoke an eerie sense of dislocation reminiscent of The Fast Show’s “Scorchio!” sketch. Indonesia’s Got Talent has a cheeky pair performing an Ant and Dec tribute and a judging panel made up of the regulation has-been male pop star, middle-aged impresario, beautiful young female singer and stern matriarch figure, all locally sourced. And anyone missing the mean-spirited quiz show The Weakest Link can find comfort in a home-made YouTube compilation in which a nightmarish stream of glowering Anne Robinson clones from around the world, many of them red-headed for accuracy, introduce their version of the show. France and Azerbaijan go for the schoolmistress peering over her glasses, Israel’s is bald, and Turkey pushes it too far with a leather-clad dominatrix. Only Italy, with a grinning male variety-host type, goes against the grain.

French version of The Weakest Link

That’s not the only old show finding new life overseas, either. Strictly Come Dancing and the shiny new Bake Off were the two most successful formats of 2012 (the last year for which there are figures), but just behind them was What Not to Wear, the fashion makeover show last seen here in 2007. Its eight licences included India, which put together an uptown take on our high-street original, taking Mumbai’s It-girls to the shops with the gracious actress Soha Ali Khan and a dignified male stylist, Aki Narula, in place of the over-opinionated prodders Trinny and Susannah. Not all versions are quite so classy, though. Brazil’s Esquadrão da Moda (“fashion squad”) is a mike-gripping variety show saved by its ludicrously attractive contestants and its ex-model host Isabella Fiorentino. Italy’s fashion credentials take a knock on Ma come ti vesti?! (“What are you wearing?!”), where a man as camp as that title suggests competes with a strident blonde foil and cartoon sound effects.

But way out in front is Top Gear, the alpha male of factual entertainment. With 350 million viewers, it has been so big a brand for so long that it even has a managing director, Adam Waddell. “People forget that Top Gear was a pretty big show throughout the Nineties,” he says. “I remember Jeremy [Clarkson] constantly reminding everyone that it was as big as Baywatch in terms of global audiences, though I don’t know if that was based on fact. ” Until 2007 it wasn’t even trying. “The show was devised by Jeremy and his mate, the executive producer Andy Wilman, and I don’t think world domination was part of the master plan.”

Ma Come Ti Vesti?!, Italy's equivalent of What Not to Wear

The strangest thing about the popularity of Top Gear is that, against the world’s preference for home-made TV, most countries prefer the original. As a rule, foreign channels try an original British show and if it finds an audience then they make their own version. But although the actor who dubs Clarkson in Iran is a national celebrity on the back of it, no one wants to see him, it seems. “We’ve made local versions in Russia, Australia, the US, China, Korea,” Waddell says. “It’s worked really well in some, less well in others. Most countries have just taken the UK show with subtitles or dubbing. In Australia, where the British show has a strong following, the local format was always seen as secondary to the main show.”

The Korean version, launched two years ago, has even produced a spin-off men’s fashion line: “Yes, would you believe it? Their market wanted that rather than fan merchandise. The presenters are younger and more glamorous than the UK team – not that that’s very hard. But then we never go out and say, ‘Who’s going to be Jeremy, who’s going to be Richard and who’s going to be James?’ ” But a look at TG Korea shows a trio of male presenters who, though clearly more familiar with hairdressing and 21st-century dress, have just the same bantering rivalry as the originals, with an older one firmly in the Clarkson sarcastic-prefect mould and the other two playing the Kindly Uncle and Little Bear.

China's version of Strictly Come Dancing

All of which suggests that Top Gear’s appeal is not just in the format or universal subject matter but also in the personalities. Waddell certainly thinks so: “It’s the sense of self-deprecation that comes through,” he says – “they celebrate failure as much as success, and that is quite a British virtue, I think.” There’s a similar tone to another recent BBC export success, the comedy drama The Wrong Mans, in which James Corden and Mathew Baynton bumble boyishly through a murder plot like Hugh Grant’s less handsome cousins. Nor is it such a long way from the sitcoms that have been touring the world in dubbed versions for decades now: Are You Being Served?, Keeping Up Appearances, ’Allo ’Allo (50 countries – but not picked up in Germany until 2008, for some reason) and As Time Goes By (in Finland, Vanha suola janottaa, meaning “when old salt makes you thirsty”). We British do like to laugh at ourselves, and all that.

Equally, we have long been doing good but quiet global business with the kind of Sunday-evening whodunnit that takes place in a soothingly nostalgic Agatha Christie dreamworld of late summer and pretty houses, from the actual Poirot and Miss Marple serials to Inspector Morse and Silent Witness. One of these, Midsomer Murders, is a sleeper hit of phenomenal proportions, shown in 225 territories, picking up fans in Chancellor Angela Merkel of Germany and the American indie-rock icon Kim Deal (also keen on Foyle’s War, as she confessed in an interview with this writer). Midsomer Murders celebrated its 100th episode in February with a joint Danish production that cast our own obsession with Scandi drama in an interesting light. And Finland, according to a recent straw poll of TV buyers from around the world, has a particular fondness for Heartbeat, the Sixties-set Yorkshire bobby Sunday-nighter from ITV.

The Russian Life on Mars

Factor in more recent export successes, such as Call the Midwife and Mr Selfridge (adventures in Victorian shopkeeping), both watched in more than 150 countries, or even tales of the eccentric gentleman traveller Doctor Who, bringing peace and fair play to the universe, and there’s a distinct feeling of trading on past glories, harking back to a time when we ruled the world and dictated its culture. There was outrage in December when China’s Global Times described us as “just an old European country apt for travel and study” – but our TV’s emphasis on heritage does sell us as a historical theme park. Even if not set in the past, many shows feel as if they might be: for all its shiny London-as-New York surface, Sherlock still relies on that classical English framework. Two UK/US co-productions in the works, the Channel 4/PBS Indian Summers and the BBC/HBO A Casual Vacancy, won’t change matters. One is set in the days of the Raj; the other is based on J K Rowling’s novel about a parish council controversy.

So, are we pandering to others, or pantomiming ourselves? Tim Davie, chief executive of BBC Worldwide, says: “I draw a distinction between Britishness and being absolutely laden with British imagery. We’ve clearly evolved. Our channel in America was originally marketed using what we might call the bowler hat and Big Ben, and what we’re finding is that there’s enormous appeal to a modern British sensibility, defined by our sense of humour, our quirkiness and wit.” Downton Abbey’s executive producer Gareth Neame says he faced this head-on. “We took a very traditional genre that everyone in the world recognises as expressly British but completely rebooted it. We did it as an original work, not a literary adaptation, and with a pace and amount of narrative that is akin to a modern show.” He did much the same with another of his international big sellers, the soapy spy drama Spooks. “My idea with that was to take a perennially popular British genre that has usually been seen in cinema and do it on television,” he says. “It’s Graham Greene, it’s James Bond, it’s John le Carré.”

The Chilean version of The Office

There is also the danger that, unless the shows we send out are so quintessentially British that other countries can’t decode them, they will simply remake them themselves. Having done this with format shows, they are now turning to drama, led by Russia’s take on the time-travel police series Life on Mars. Renamed Dark Side of the Moon (because Pink Floyd beats Bowie there), it takes the 2013 cop Mikhail back to 1979 and Soviet Russia, where his version of the maverick boss Gene Hunt is a by-the-book kind of Party guy and Mikhail is the rule-bender. With a hallucinatory style that may well be modelled on Andrei Tarkovsky’s Stalker, it looks, if anything, better than the original and is now in its second series.

Luther is to follow, reset in St Petersburg, as is the BBC sitcom My Family. Usually we have rather celebrated America’s inability to reproduce our comedies, citing taste and irony, from the four failed attempts to re-create Fawlty Towers to hapless takes on Dad’s Army and latterly The IT Crowd and The Inbetweeners. Sporadic goes at some of our old-stagers appear elsewhere every now and then: an Indian version of Keeping Up Appearances with a young, nouveau-riche Mumbai wife in place of our genteel suburbanite; takes on Yes, Minister in the 2000s in Turkey, India, Holland (where Sir Humphrey became a woman and her assistant a Moroccan) and then Ukraine. But that may have changed with The Office, seen in its original incarnation in over 90 countries and now in eight remakes. With the exception of the US version, which took on a glorious life of its own, it is remarkable how closely most stick to the David Brent model. His Chilean counterpart does a similar nose-wrinkle, the French version fiddles with his tie in the same manner. Some versions give him a combover and a few dump the mockumentary format, but any question as to why they would make the same show but worse is answered by a look at the viewing figures. Excepting Downton and Top Gear, local versions win every time.

Keeping up Appearances, Indian-style

What might save us is another of our supposed national traits, snobbery. In China, British television is considered a luxury brand in the same way as Burberry or Dunhill, and there is a “chain of disdain” that places it at the top of a status pyramid above American, then Japanese, then Hong Kong, Chinese and Korean. According to the in­ternet company Sohu, “Watching British TV . . . represents intellectual superiority and a breadth of knowledge” – rather as HBO does for us. That has a knock-on effect for their advertising sales, but it is also important for us in terms of cultural or moral influence, or “soft power”.

China’s Global Times may not rate it but it’s an idea the BBC director general, Tony Hall, has championed, as has John McVay, chief executive of Pact, the organisation that represents independent TV production companies. “Everyone goes on about the Olympics,” he says, “but actually that was a bubble. I talk to politicians who want to market London to Brazilians and I say, ‘We’re doing it already, every time they watch Sherlock.’

“You don’t need to spend £2m on a tourism campaign; they’ve been watching our TV for a decade, they’ve been playing our music and they read our books because everyone’s learning English.”

Perhaps, as US television in decades past gradually taught us about American life beyond the Hollywood Hills and the mean streets of New York, ours will introduce the world to an understanding of Britishness that goes deeper than tea and tweed and monuments. It’s still enough of a wild frontier to give room to breakouts such as Misfits, Channel 4’s comedy drama about a multiracial group of attractive young people on community service who gain super powers. Fuddy-duddy old Yes, Minister may have done well but its rather more vicious modern counterpart The Thick of It has now been seen in 150 territories, too. Rev, the BBC’s quietly subversive, decidedly 21st-century vicar sitcom, received a big push at that BBC Worldwide showcase.

As we’ve been reminded in the past few months, it is 20 years since Britpop revived the idea of Swinging London. If this turns out to be television’s version, its influence could be infinitely more far-reaching.

This article first appeared in the 18 June 2014 issue of the New Statesman, Islam tears itself apart

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Losing Momentum: how Jeremy Corbyn’s support group ran out of steam

Tom Watson says it is destroying Labour. Its supporters say it is a vital force for change. Our correspondent spent six months following the movement, and asks: what is the truth about Momentum?

1. The Bus

 The bus to the Momentum conference in Liverpool leaves at seven on a Sunday morning in late September from Euston Station, and the whole journey feels like a parody of a neoliberal play about the failings of socialism. We depart an hour late because activists have overslept and we cannot go without them. As we wait we discuss whether Jeremy Corbyn will be re-elected leader of the Labour Party this very day. One man says not; a young, jolly girl with blonde hair cries: “Don’t say that on Jezmas!” She is joking, at least about “Jezmas”.

A man walks up. “Trots?” he says, calmly. He is joking, too; and I wonder if he says it because the idea of Momentum is more exciting to outsiders than the reality, and he knows it; there is an awful pleasure in being misunderstood. Momentum was formed in late 2015 to build on Corbyn’s initial victory in the Labour leadership election, and it is perceived as a ragtag army of placard-waving Trots, newly engaged clicktivists and Corbyn fanatics.

We leave, and learn on the M1 that, in some terrible metaphor, the coach is broken and cannot drive at more than 20mph. So we wait for another coach at a service station slightly beyond Luton. “Sabotage,” says one man. He is joking, too. We get off; another man offers me his vegan bread and we discuss Karl Marx.

A new coach arrives and I listen to the others discuss Jeremy Corbyn’s problems. No one talks about his polling, because that is depressing and unnecessary for their purpose – which, here, is dreaming. They talk about Corbyn as addicts talk about a drug. Nothing can touch him, and nothing is ever his fault. “There are problems with the press office,” says one. “Perhaps he needs better PAs?” says another.

One man thinks there will be a non-specific revolution: “I hope it won’t be violent,” he frets. “There have been violent revolutions in the past.” “I stuck it out during Blair and it was worth it,” says another. “They’ve had their go.” “We don’t need them [the Blairites],” says a third. “If new members come in, it will sort itself out,” says a fourth.

I have heard this before. Momentum supporters have told me that Labour does not need floating voters, who are somehow tainted because they dare to float. This seems to me a kind of madness. I do not know how the Labour Party will win a general election in a parliamentary democracy without floating voters; and I don’t think these people do, either.

But this is a coach of believers. Say you are not sure that Corbyn can win a general election and they scowl at you. That you are in total agreement with them is assumed, because this is the solidarity bus; and if you are in total agreement with them they are the sweetest people in the world.

That is why I do not tell them that I am a journalist. I am afraid to, and this fear baffles me. I have gone everywhere as a journalist but with these, my fellow-travellers on the left, I am scared to say it; and that, too, frightens me. MSM, they might call me – mainstream media. What it really means is: collaborator.

The man beside me has been ill. He talks sweetly about the potential renewal of society under Corbyn’s Labour as a metaphor for his own recovery, and this moves him; he has not been involved in politics until now. I like this man very much, until I mention the Jewish Labour MP Luciana Berger and the anti-Semitism she has suffered from Corbyn supporters and others; and he says, simply, that she has been employed by the state of Israel. He says nothing else about her, as if there were nothing else to say.

We listen to the results of the leadership election on the radio; we should be in Liverpool at the Black-E community centre to celebrate, but the solidarity bus is late. Corbyn thanks his supporters. “You’re welcome, Jeremy,” says a woman in the front row, as if he were on the coach. She nods emphatically, and repeats it to the man who isn’t there: “You’re welcome, Jeremy.”

In Liverpool, some of the passengers sleep on the floor at a community centre. The venue has been hired for that purpose: this is Momentum’s commitment to opening up politics to the non-connected, the previously non-engaged, and the outsiders who will attend their conference in a deconsecrated church, even as the official Labour conference convenes a mile away. But never mind that: this is the one that matters, and it is called The World Transformed.

 

2. The Conference

Later that day, outside the Black-E, a man comes up to me. Are you happy, he asks, which is a normal question here. These are, at least partly, the politics of feelings: we must do feelings, because the Tories, apparently, don’t. I say I’m worried about marginal seats, specifically that Jeremy – he is always Jeremy, the use of his Christian name is a symbol of his goodness, his accessibility and his singularity – cannot win them.

“The polls aren’t his fault,” the man says, “it’s [Labour] people briefing the Tories that he is unelectable.” I do not think it’s that simple but it’s easy to feel like an idiot – or a monster – here, where there is such conviction. As if there is something that only you, the unconvinced, have missed: that Jeremy, given the right light, hat or PA, could lead a socialist revolution in a country where 13 million people watched Downton Abbey.

But the man does say something interesting which I hope is true. “This is not about Jeremy, not really,” he says. “It is about what he represents.” He means Momentum can survive without him.

There is a square hall with trade union banners and a shop that sells Poems for Jeremy Corbyn, as well as a Corbyn-themed colouring book. When I am finally outed as a journalist, and made to wear a vast red badge that says PRESS, I attempt to buy one. “That’s all journalists are interested in,” the proprietor says angrily. That is one of our moral stains, apparently: a disproportionate (and sinister) interest in colouring books.

I go to the Black Lives Matter event. A woman talks about the experience of black students in universities and the impact of austerity on the black community. Another woman tells us that her five-year-old son wishes he was white; we listen while she cries. I go to the feminism meeting and change my mind about the legalisation of prostitution after a woman’s testimony about reporting an assault, and then being assaulted again by a police officer because of her legal status. Then I hear a former miner tell a room how the police nearly killed him on a picket line, and then arrested him.

This, to me, a veteran of party conferences, is extraordinary, although it shouldn’t be, and the fact that I am surprised is shameful. Momentum is full of the kinds of ­people you never see at political events: that is, the people politics is for. Women, members of minority communities (but not Zionist Jews, naturally), the disabled: all are treated with exaggerated courtesy, as if the Black-E had established a mirror world of its choosing, where everything outside is inverted.

When Corbyn arrives he does not orate: he ruminates. “We are not going to cascade poverty from generation to generation,” he says. “We are here to transform society and the world.” I applaud his sentiment; I share it. I just wish I could believe he can deliver it outside, in the other world. So I veer ­between hope and fury; between the certainty that they will achieve nothing but an eternal Conservative government, and the ever-nagging truth that makes me stay: what else is there?

There is a rally on Monday night. Momentum members discuss the “purges” of socialist and communist-leaning members from Labour for comments they made on social media, and whether détente is possible. A nurse asks: “How do we know that ‘wipe the slate clean’ means the same for us as it does for them? How on Earth can we trust the likes of Hilary Benn who dresses himself up in the rhetoric of socialism to justify bombing Syria? The plotters who took the olive branch offered by Jeremy to stab him in the back with another chicken coup?” I am not sure where she is going with that gag, or if it is even a gag.

The next man to speak had been at the Labour party conference earlier in the day; he saw Len McCluskey, John McDonnell and Clive Lewis on the platform. “Don’t be pessimistic, folks,” he cries. “On the floor of conference today we owned the party. Progress [the centrist Labour pressure group] are the weirdos now. We own the party!”

A man from Hammersmith and Fulham Momentum is next. “The national committee of Momentum was not elected by conference,” he says. “It’s a committee meeting knocked up behind closed doors by leading people on the left, including our two heroes.” He means Jeremy Corbyn and John McDonnell. This is explicit heresy, and the chair interrupts him: “Stan, Stan . . .” “I’m winding up!” he says. “We need a central committee of Momentum elected by conference,” he says, and sits down.

The following day Corbyn speaks in the hall in front of golden balloons that spell out S-H-E-E-P. It may be another gag, but who can tell, from his face? This is his commitment to not doing politics the recognisable way. He is the man who walks by himself, towards balloons that say S-H-E-E-P. (They are advertising the band that will follow him. They are called, and dressed as, sheep.) The nobility of it, you could say. Or the idiocy. He mocks the mockers of Momentum: is it, he was asked by the mainstream media, full of extremists and entryists? “I’m not controlling any of it,” he says calmly, and in this calmness is all the Twitter-borne aggression that people complain of when they talk about Momentum, for he enables it with his self-satisfied smile. “It’s not my way to try and control the way people do things. I want people to come together.” He laughs, because no one can touch him, and nothing is ever his fault.

I meet many principled people in Liverpool whose testimony convinces me, and I didn’t need convincing, that austerity is a national disaster. I meet only one person who thinks that Momentum should take over the Labour Party. The maddest suggestion I hear is that all media should be state-controlled so that they won’t be rude about a future Corbyn government and any tribute colouring books.

 

3. The HQ

Momentum HQ is in the TSSA transport and travel union building by Euston Station in London. I meet Jon Lansman, Tony Benn’s former fixer and the founder of Momentum, in a basement room in October. Lansman, who read economics at Cambridge, lived on the fringes of Labour for 30 years before volunteering for Corbyn’s campaign for the leadership.

The terms are these: I can ask whatever I want, but afterwards James Schneider, the 29-year-old national organiser (who has since left to work for Corbyn’s press team), will decide what I can and cannot print. ­Momentum HQ wants control of the message; with all the talk of entryism and infighting reported in the mainstream media, the movement needs it.

There is a civil war between Jon Lansman and the Alliance for Workers’ Liberty (AWL) and other far-left factions, which, I am told, “wish to organise in an outdated manner out of step with the majority of Momentum members”. Some of the Momentum leadership believe that the AWL and its allies want to use Momentum to found a new party to the left of Labour. Jill Mountford, then a member of Momentum’s steering committee, has been expelled from Labour for being a member of the AWL. It screams across the blogs and on Facebook; more parody. We don’t talk about that – Schneider calls it “Kremlinology”. It is a problem, yes, but it is not insurmountable. We talk about the future, and the past.

So, Lansman. I look at him. The right considers him an evil Bennite wizard to be feared and mocked; the far left, a Stalinist, which seems unfair. It must be exhausting. I see a tired, middle-aged man attending perhaps his fifteenth meeting in a day. His hair is unruly. He wears a T-shirt.

The last Labour government, he says, did one thing and said another: “Wanting a liberal immigration policy while talking tough about refugees and migrants. Having a strong welfare policy and generous tax credits while talking about ‘strivers’ and ‘scroungers’ unfortunately shifted opinion the wrong way.”

It also alienated the party membership: “Their approach was based on ensuring that everyone was on-message with high levels of control.” It was an “authoritarian structure even in the PLP [Parliamentary Labour Party]. Even in the cabinet. It killed off the enthusiasm of the membership. They never published the figures in 2009 because it dropped below 100,000. We’ve now got 600,000.” (The membership has since dropped to roughly 528,000.)

And the strategy? “If you have hundreds of thousands of people having millions of conversations with people in communities and workplaces you can change opinion,” he says. “That’s the great advantage of ­having a mass movement. And if we can change the Labour Party’s attitude to its members and see them as a resource – not a threat or inconvenience.”

That, then, is the strategy: street by street and house by house. “We can’t win on the back of only the poorest and only the most disadvantaged,” he says. “We have to win the votes of skilled workers and plenty of middle-class people, too – but they are all suffering from some aspects of Tory misrule.”

I ask about polling because, at the time, a Times/YouGov poll has Labour on 27 per cent to the Tories’ 41 per cent. He doesn’t mind. “It was,” he says, “always going to be a very hard battle to win the next election. I think everyone across the party will privately admit that.” He doesn’t think that if Yvette Cooper or Andy Burnham were leader they would be polling any better.

Upstairs the office is full of activists. They are young, rational and convincing (although, after the Copeland by-election on 23 February, I will wonder if they are only really convincing themselves). They talk about their membership of 20,000, and 150 local groups, and 600,000 Labour Party members, and the breadth of age and background of the volunteers – from teenagers to people in their eighties. One of them – Ray Madron, 84 – paints his hatred of Tony Blair like a portrait in the air. He has a ­marvellously posh voice. Most of all, they talk about the wounds of austerity. Where, they want to know, is the anger? They are searching for it.

Emma Rees, a national organiser, speaks in the calm, precise tones of the schoolteacher she once was. “A lot of people are sick and tired of the status quo, of politics as usual, and I think trying to do things differently is hard because there isn’t a road map and it’s not clear exactly what you’re supposed to do,” she says. She adds: “It is a coalition of different sorts of people and holding all those people together can sometimes be a challenge.”

Is she alluding to entryism? One activist, who asks not to be named, says: “I don’t want to insult anyone, but if you rounded up all the members of the Socialist Workers Party [SWP] and the Socialist Party and any other ultra-left sect, you could probably fit them in one room. Momentum has 20,000 members.”

The SWP were outside at The World Transformed in Liverpool, I say, like an ambivalent picket line. “Well,” James Schneider says pointedly, “they were outside.”

Momentum, Emma Rees says, “is seeking to help the Labour Party become that transformative party that will get into government but doesn’t fall back on that tried and failed way of winning elections”.

They tell me this repeatedly, and it is true: no one knows what will work. “The people who criticised us don’t have any route to electability, either,” says Joe Todd, who organises events for Momentum. He is a tall, bespectacled man with a kindly, open face.

“They lost two elections before Jeremy Corbyn. It’s obvious we need to do something differently,” he says. “Politics feels distant for most people: it doesn’t seem to offer any hope for real change.

“The left has been timid and negative. More and more people are talking about how we can transform society, and how these transformations link to people’s everyday experience. Build a movement like that,” Todd says, and his eyes swell, “and all the old rules of politics – the centre ground, swing constituencies to a certain extent – are blown out of the water.”

Momentum sends me, with a young volunteer as chaperone, to a rally in Chester in October to watch activists try to muster support for local hospitals. They set up a stall in the centre of the shopping district, with its mad dissonance of coffee shops and medieval houses. From what I can see, people – yet far too few people – listen politely to the speeches about austerity and sign up for more information; but I can hear the hum of internal dissent when an activist, who asks not to be named, tells me he will work for the local Labour MP to be deselected. (The official Momentum line on deselection is, quite rightly, that it is a matter for local parties.)

We will not know what matters – is it effective? – until the general election, because no one knows what will work.

 

4. The Fallout

Now comes the result of the by-election in Copeland in the north-west of England, and the first time since 1982 that a ruling government has taken a seat from the opposition in a by-election. Momentum canvassed enthusiastically (they sent 85 carloads of activists to the constituency) but they failed, and pronounce themselves “devastated”. The whispers – this time of a “soft” coup against Corbyn – begin again.

Rees describes calls for Jeremy Corbyn to resign as “misguided. Labour’s decline long pre-dates Corbyn’s leadership.”

This produces a furious response from Luke Akehurst, a former London Labour ­councillor in Hackney, on labourlist.org. He insists that Labour’s decline has accelerated under Corbyn; that even though Rees says that “Labour has been haemorrhaging votes in election after election in Copeland since 1997”, the majority increased in 2005 and the number of votes rose in 2010, despite an adverse boundary change. “This,” he writes, “was a seat where the Labour vote was remarkably stable at between 16,750 and 19,699 in every general election between 2001 and 2015, then fell off a cliff to 11,601, a third of it going AWOL, last Thursday.”

And he adds that “‘85 carloads of Mom­entum activists’ going to Copeland is just increasing the party’s ability to record whose votes it has lost”.

But still they plan, and believe, even if no one knows what will work; surely there is some antidote to Mayism, if they search every street in the UK? Momentum’s national conference, which was repeatedly postponed, is now definitively scheduled for 25 March. Stan who complained about a democratic deficit within Momentum at The World Transformed got his way. So did Lansman. In January the steering committee voted to dissolve Momentum’s structures and introduce a constitution, after consulting the membership. A new national co-ordinating group has been elected, and met for the first time on 11 March – although, inevitably, a group called Momentum Grassroots held a rival meeting that very day.

I go to the Euston offices for a final briefing. There, two young women – Sophie and Georgie, and that will make those who think in parodies laugh – tell me that, in future, only members of the Labour Party will be allowed to join Momentum, and existing members must join Labour by 1 July. Those expelled from Labour “may be deemed to have resigned from Momentum after 1 July” – but they will have a right to a hearing.

More details of the plan are exposed when, a week later, a recording of Jon Lansman’s speech to a Momentum meeting in Richmond on 1 March is leaked to the Observer. Lansman told the Richmond branch that Momentum members must hold positions within the Labour Party to ensure that Corbyn’s successor – they are now talking about a successor – is to their liking. He also said that, should Len McCluskey be re-elected as general secretary of Unite, the union would formally affiliate to Momentum.

Tom Watson, the deputy leader of the party, was furious when he found out, calling it “a private agreement to fund a political faction that is apparently planning to take control of the Labour Party, as well as organise in the GMB and Unison”.

There was then, I am told, “a short but stormy discussion at the away day at Unison” on Monday 20 March, where the inner circle of John McDonnell, Diane Abbott and Emily Thornberry “laid into” Watson, but Shami Chakrabarti made the peace; I would have liked to see that. Watson then released a bland joint statement with Corbyn which mentioned “a robust and constructive discussion about the challenges and opportunities ahead”.

Jon Lansman, of course, is more interesting. “This is a non-story,” he tells me. “Momentum is encouraging members to get active in the party, to support socialist policies and rule changes that would make Labour a more grass-roots and democratic party, and to campaign for Labour victories. There is nothing scandalous and sinister about that.” On the Labour right, Progress, he notes, does exactly the same thing. “Half a million members could be the key to our success,” he says. “They can take our message to millions. But they want to shape policy, too. I wouldn’t call giving them a greater say ‘taking over the party’” – and this is surely unanswerable – “it’s theirs to start with.”

Correction: This article originally named Luke Akehurst as a Labour councillor. Akehurst stood down in 2014.

This article first appeared in the 23 March 2017 issue of the New Statesman, Trump's permanent revolution