Bearing down: Miliband used the phrase so many times it was like being in a maternity ward. Photo: Getty
Show Hide image

Bearing down: how Ed Miliband got tangled up in jargon

Antonia Quirke reviews World at One on Radio 4.

World at One
BBC Radio 4

Some praise for Martha Kearney. One of the memorable things about her lunchtime interview with Ed Miliband (16 May, 1pm) was the quiet, untriumphant way she stood back and allowed the politician to tie himself into knots with his favourite new phrase: “bearing down”. “The idea is to bear down on low-skilled immigration,” he said. “It’s important we bear down . . . I’m gonna bear down, er . . . I believe we should bear down as a country.” He said it no fewer than six times. It was like being in a maternity ward.

At least Miliband came over as a human being. Perhaps this was because Kearney, as his interlocutor, is evidently a well-balanced person not remotely interested in making World at One all about Martha Kearney – unlike Eddie Mair on PM, which has long been about the presenter fancying himself as a comedian and dropping all manner of “deadpan” routines into the show.

I suppose it is the destiny of all newsrooms to wind up a little like The Day Today. But John Humphrys’s Today interview with Nick Clegg on 15 May, on the subject of an EU referendum, only made him sound even more like a strange, Rumpelstiltskin figure who would fit right into Ron Burgundy’s crew in Anchorman, ever twisting the debate into yes-and-no questions and yelping victoriously when Clegg – perhaps foolishly – used the word “unpatriotic”.

Kearney managed to get Miliband to move from flatly refusing to “make false promises” about immigration to articulating a firm election pledge during the interview: that newcomers will have to “wait at least six months, if not longer”, before they can claim benefits.

She managed to achieve this in under two minutes. Often, she simply applies the word “perhaps” to the end of her sentences, opening the door to compromise. “With the freedom of movement, perhaps?” she  might say to Ed, building up to the more insistent, “What about now?”

You could sense Miliband’s pulse slow,  his natural discomfort fading, and he started to drop some of those unyielding phrases. (“No, I don’t think so. And let me tell you why!”) Kearney’s tone is key: it’s serene and never smug. But in truth her secret weapon as an interviewer is simply that she listens.

Antonia Quirke is an author and journalist. She is a presenter on The Film Programme and Pick of the Week (Radio 4) and Film 2015 and The One Show (BBC 1). She writes a column on radio for the New Statesman.

This article first appeared in the 21 May 2014 issue of the New Statesman, Peak Ukip

Getty
Show Hide image

Pokémon Gone: why the summer’s most popular app lost over 12 million users in a month

Four ex-players of Niantic's record-breaking game explain why they stopped trying to Catch ’Em All. 

Drowzees. That’s the short answer. The tapir-like psychic Pokémon wiggles its short trunk and stubby yellow fingers all across the land, meaning anyone on a mission to Catch ’Em All inevitably encounters hundreds of the critters. Wherever you go, whatever you do, they are waiting. They are watching. And they are part of the reason the biggest US mobile game ever has lost 12 million users in a month.

According to a report by Bloomberg, based on data from Axiom Capital Management, Niantic's Pokémon Go has seen a rapid decline in the number of users and user engagement. The game has dropped from nearly 45 million players in July to just over 30 million now.

Of course, like Team Rocket in a hot air balloon over Cerulean city, Pokémon Go had a long way to fall. After the initial frenzy and hype, it makes sense that the next set of headlines about the game would be exposing a decreased number of downloads and active users. No one can keep up chart-topping and revenue-grossing world records forever. But why has it faced such a steep and rapid decline?

The most common answer is that it was all a fad. Brenda Wong, a 23-year-old social media manager from London explains this is why she stopped using the game. “Like most fads, the interest slowly died over time. Life caught up with me and I started playing less and less,” she says. “Maybe it's sad that I now prioritise saving my battery over hatching an Ekans. Maybe.”

This partially explains the decline, but it isn't the whole story. Another argument is that the app is buggy, but considering it managed to maintain its popularity after multiple server crashes in July, that doesn't hold up either. Sure, Pokémon Go is being constantly updated and yes, it does drain your battery – but these aren’t the fundamental issues with the app. The fundamental issue is this: the game just isn’t very good.

Feeling drowzy

This is where the Drowzees come in. Although there are a 150 Pokémon to catch, most users end up catching the same species over and over, as there simply isn’t a wide enough range commonly available (hence any memes you might have seen about Pidgeys and Rattatas). The other main aspect of the app, battling in gyms, has no real endgame and gameplay is mostly aimless.

“I don't have the patience to wade through all the crap Pokémon that are everywhere in order to eventually hope to find something I don't already have,” says Alex Vissaridis, a 26-year-old graphic designer from London.

“I used to play Pokémon Go pretty religiously. I used the App Store hack to get it from the US store before it was released in the UK. I'd turn it on as soon as I'd leave home in the morning. I'd go on PokéWalks by myself, too, around the local area. I swear I've played it when I'm supposed to be out with friends, you know, socialising. The novelty's worn off now, though.”

Vissaridis’ complaints echo those made on one of the largest online communities of Pokémon Go players, reddit.com/r/pokemongo. Despite remaining loyal to the app, the 806,175 Redditors on this forum frequently suggest ways the game could improve, and bemoan its features such as the lack of meaningful player interaction, no daily log-on bonuses, and a lack of other in-game incentives.

“I'm level 21, and once you get to level 20, the XP points you need to level up are astronomical, and where it used to take a day of solid use to go up one or two levels, it now takes about a week or so. I can't be bothered anymore,” says Vissaridis.

These little town blues

For some users, the game is even worse. Pokéstops are locations in the game where players can pick up items and gain points, and they are found at real-world places of significance. This means users in rural areas, where there isn’t a monument or museum every five metres, are at a disadvantage. There are also fewer gyms – the places where you battle – and fewer Pokémon in general.

“I downloaded Pokémon Go the minute it came out in the UK,” says Amy Marsden, a 22-year-old student from Lancashire. “My friends and I would go off on bikes and try to catch Pokémon, which is probably the nerdiest thing I've ever done in my life. In the end, living in a small town was what killed Pokémon Go for me - there are only so many Pidgey and Rattata a person can take before the game just becomes boring.”

It's just a load of Pokéballs

Daniel Jackson, a 25-year-old journalist from Scotland, also became frustrated by the mechanics of the game. “The novelty wore off when I realised how shallow the experience is. There's not very much to do,” he says.

“I think it would be far more interesting if each species lived within a radius that it roamed around, rather than appearing in a location for a set amount of time before vanishing. I think being able to genuinely hunt for them would have been more engaging.

“When my kids were with me over the summer holidays I was able to convince them to get out more. They usually act like they're allergic to grass and air. So although it was a bit of a disappointment I think the concept is sound and that when it's eventually done well, location-based gaming could become an industry in itself. There are so many possibilities.”

The possibilities are indeed endless, and developers Niantic might still redeem themselves and the game in one of their frequent app updates. Despite Pokémon Go's rapid decline, it's also worth remembering that the app still has an incredible 30 million users. As far as mobile marketing goes, Niantic really did Catch ’Em All. Now they just have to figure out how to keep them. 

Amelia Tait is a technology and digital culture writer at the New Statesman.