Stay classy: Wake up London’s Vanessa Bafoe
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Capital punishment: the launch of London Live

There can’t be a human being alive who would willingly sit through most of the new station’s original output.

London Live

According to a certain newspaper website, on the evening of the launch of London Live, the capital’s new television station, its proprietor, Evgeny Lebedev, invited 30 friends over to his place to celebrate this historic moment. Stephen Fry, Liz Hurley, Andrew Neil, Tracey Emin, Ed Miliband – you know, just your average midweek crowd. Lord, how I would have loved to have been there, my hand deep in a bowl of salted almonds.

Assuming a flat-screen was in play, what did his pals make of it? And if, as I’ve read, Tony Hall, the opera-loving director general of the BBC, was in attendance, what was his reaction to London Live’s magazine programme Not the One Show (weekdays, 7pm)? At the least, it must have put the axing of BBC3 in a new light, for beside the incontinent wittering of Not the One Show’s presenter Louise Scodie, even Snog Marry Avoid? starts to look like something Lord Reith might have enjoyed. Poker faces all round, one imagines.

Like BBC3, London Live is aiming to attract a young audience. I don’t think it should hold its breath. It may be that some people will tune in to watch the programmes it has bought in – Misfits, Peep Show . . . er, London’s Burning – but there can’t be a human being alive, young or old, who would willingly sit through most of its original output (under the terms of its licence, the channel must screen five and a half hours of London “news” a day). Ten minutes is my unbroken endurance record so far, though with wine and a takeaway I might be able to make it to 12.

The first show I caught was London Go (weekdays, 6.30pm), a guide to all that’s happening in the capital. Or not. Outside the O2 in Greenwich, Maleena Pone was talking to people as they arrived to see Justin Timberlake. “Do you play an instrument?” she asked a schoolgirl fan. “I play the clarinet,” said the girl. “I think Justin would like the clarinet,” said Pone. Keen to build the excitement, she made reference to the “flood” of people coming her way. Three blokes duly sauntered past. She then handed over to her co-presenter, who was outside the Assembly Hall in Islington, north London. “What’s Justin’s favourite colour?” she asked him. “I don’t know,” he said. We flipped back to Pone but she didn’t know either. My God. Even now, I’m on tenterhooks. Could someone tweet me the answer? Still, on the upside, it seems there are loos at the O2. Try finding that kind of information in Time Out.

A comfort break for me – I soothed myself by banging my head on the kitchen table –  and then it was time for Not the One Show. (See what they did there? I’d be tempted to quote the proverb “A cat may look at a king” if The One Show weren’t so dire.) This programme comes from the London Live studio, which is roughly twice the size of Phillip Schofield’s old broom cupboard and has a Do It All aesthetic that DIY fans will adore (think bar stools). The young panellists, among them the homes and property correspondent of the Evening Standard, which has lately come over all North Korean in the cause of its sister company, were doing a news quiz. “I see a haystack and a needle,” said one, gazing at a photograph of, yes, a needle and a haystack. “Something is . . . lost.” It turned out that the thing in question was – stay classy, guys – flight MH370.

Does this stuff count as “current affairs”? It seems that London Live is hoping it does, its definition of “news” having to do mostly with “connecting” people, with persuading them to join the big “debate” (ie, send us your tweets, which will fill up minutes of airtime and cost us nothing). Unfortunately, its idea of what constitutes a debate-worthy issue beggars belief. When I turned on Wake Up London (weekdays, 6am), the breakfast show, the presenter was asking: which are better, cats or dogs? A “reporter” had been despatched to Battersea Dogs and Cats Home to gawp at cute kittens and droopy-faced mutts.

What’s that? You already knew there was a world-famous dogs home at Battersea? Oh, well. Plenty more insights to come. Next week: London Live reveals that Tower Bridge sometimes opens right up. Plus, cabbies: aren’t they comedians? Do send us your texts on that one!

Rachel Cooke trained as a reporter on The Sunday Times. She is now a writer at The Observer. In the 2006 British Press Awards, she was named Interviewer of the Year.

This article first appeared in the 09 April 2014 issue of the New Statesman, Anxiety nation

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.