Stay classy: Wake up London’s Vanessa Bafoe
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Capital punishment: the launch of London Live

There can’t be a human being alive who would willingly sit through most of the new station’s original output.

London Live

According to a certain newspaper website, on the evening of the launch of London Live, the capital’s new television station, its proprietor, Evgeny Lebedev, invited 30 friends over to his place to celebrate this historic moment. Stephen Fry, Liz Hurley, Andrew Neil, Tracey Emin, Ed Miliband – you know, just your average midweek crowd. Lord, how I would have loved to have been there, my hand deep in a bowl of salted almonds.

Assuming a flat-screen was in play, what did his pals make of it? And if, as I’ve read, Tony Hall, the opera-loving director general of the BBC, was in attendance, what was his reaction to London Live’s magazine programme Not the One Show (weekdays, 7pm)? At the least, it must have put the axing of BBC3 in a new light, for beside the incontinent wittering of Not the One Show’s presenter Louise Scodie, even Snog Marry Avoid? starts to look like something Lord Reith might have enjoyed. Poker faces all round, one imagines.

Like BBC3, London Live is aiming to attract a young audience. I don’t think it should hold its breath. It may be that some people will tune in to watch the programmes it has bought in – Misfits, Peep Show . . . er, London’s Burning – but there can’t be a human being alive, young or old, who would willingly sit through most of its original output (under the terms of its licence, the channel must screen five and a half hours of London “news” a day). Ten minutes is my unbroken endurance record so far, though with wine and a takeaway I might be able to make it to 12.

The first show I caught was London Go (weekdays, 6.30pm), a guide to all that’s happening in the capital. Or not. Outside the O2 in Greenwich, Maleena Pone was talking to people as they arrived to see Justin Timberlake. “Do you play an instrument?” she asked a schoolgirl fan. “I play the clarinet,” said the girl. “I think Justin would like the clarinet,” said Pone. Keen to build the excitement, she made reference to the “flood” of people coming her way. Three blokes duly sauntered past. She then handed over to her co-presenter, who was outside the Assembly Hall in Islington, north London. “What’s Justin’s favourite colour?” she asked him. “I don’t know,” he said. We flipped back to Pone but she didn’t know either. My God. Even now, I’m on tenterhooks. Could someone tweet me the answer? Still, on the upside, it seems there are loos at the O2. Try finding that kind of information in Time Out.

A comfort break for me – I soothed myself by banging my head on the kitchen table –  and then it was time for Not the One Show. (See what they did there? I’d be tempted to quote the proverb “A cat may look at a king” if The One Show weren’t so dire.) This programme comes from the London Live studio, which is roughly twice the size of Phillip Schofield’s old broom cupboard and has a Do It All aesthetic that DIY fans will adore (think bar stools). The young panellists, among them the homes and property correspondent of the Evening Standard, which has lately come over all North Korean in the cause of its sister company, were doing a news quiz. “I see a haystack and a needle,” said one, gazing at a photograph of, yes, a needle and a haystack. “Something is . . . lost.” It turned out that the thing in question was – stay classy, guys – flight MH370.

Does this stuff count as “current affairs”? It seems that London Live is hoping it does, its definition of “news” having to do mostly with “connecting” people, with persuading them to join the big “debate” (ie, send us your tweets, which will fill up minutes of airtime and cost us nothing). Unfortunately, its idea of what constitutes a debate-worthy issue beggars belief. When I turned on Wake Up London (weekdays, 6am), the breakfast show, the presenter was asking: which are better, cats or dogs? A “reporter” had been despatched to Battersea Dogs and Cats Home to gawp at cute kittens and droopy-faced mutts.

What’s that? You already knew there was a world-famous dogs home at Battersea? Oh, well. Plenty more insights to come. Next week: London Live reveals that Tower Bridge sometimes opens right up. Plus, cabbies: aren’t they comedians? Do send us your texts on that one!

Rachel Cooke trained as a reporter on The Sunday Times. She is now a writer at The Observer. In the 2006 British Press Awards, she was named Interviewer of the Year.

This article first appeared in the 09 April 2014 issue of the New Statesman, Anxiety nation

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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