Image: Jackson Rees
Show Hide image

Breakfast cereals are the glue that holds our civilisation together

Snap, crackle and pop is really this: the snap of our bones on the wheel of fate, the crackle of our skins in the fires of damnation, and the apoptosis that awaits our mortal cells.

Let us recast the riddle of the Sphinx: who snaps, crackles and pops in the morning; snaps, crackles and pops in the afternoon; and snaps, crackles and pops in the evening? Answer: me – and probably you, too, for if there’s one food that unites infancy and extreme old age, the toothless and those defanged by time-the-devourer, then it’s breakfast cereals. Indeed, to allocate these comestibles a given slot within the daily-go-round is just as spurious as confining them to any point in the human life cycle; cereals are . . . Well, there’s no other way of putting it: serial. Other foods may come and go but the great granular underlay of cereal remains. We are just as likely – arguably more so – to find ourselves standing at the kitchen counter in the middle of the night crunching down Golden Crunch as we are to be up with the lark and the iconic Kellogg’s rooster.

Yes, the snap, crackle and pop is really this: the snap of our bones on the wheel of fate, the crackle of our skins in the fires of damnation, and the apoptosis that awaits every single one of our mortal cells. (Memo to Self: must pitch Kellogg’s an ad campaign along these lines.) I started out eating Rice Krispies, savouring their delicious timpani as I plunged home my spoon and I dare say I shall exit this world with this same susurrus in my ears – and in between, bowl of cereal has followed bowl, as night succeeds day. Moreover, cereal being a food that comes with high sugar content, on to which you add still more, the eating of it is highly addictive, so it might be more appropriate to say bowl follows bowl as minute succeeds minute.

It’s fair enough, this serial cereal, because even more than bread, cereal returns us to the very roots of our civilisation, which lie in the amassing of food surpluses in the form of grain storage. If you like, one productive way of viewing the early despotisms of the Fertile Crescent, which arose from the domestication of einkorn and emmer wheat, hulled barley et cetera, is that these were in fact giant cereal boxes upon which the cultural plan of the future was incised in cuneiform. Archaeologists have actually discovered primitive cereal boxes at cave sites in the Zagros Mountains, although there’s considerable dispute over whether they fulfilled practical or merely ceremonial functions. For my part, I think the decipherment of an inscription on one of these rectilinear clay vessels – “Free Toy Inside!” – is pretty much a clincher.

If cereal is foundational (we have no difficulty envisioning Nebuchadnezzar tucking in to a bowl of Lucky Charms and asses’ milk), it is also ubiquitous: not simply in our diets, but also in our environment. What other foodstuff is so widespread in the domestic sphere? One moment we’re puncturing Coco Pops strewn across the lino, the next we’re crunching Cheerios into the carpet; indeed, the experience of having small children is essentially one of witnessing the merging of cereals and floor coverings into a single, semi-edible mass. But cereals don’t just lie underfoot; due to their high concentration of sugar and the addition of milk, they are the very mortar of disorder: entropy is held in check by them; a cornflake glues a mug to a table; a Golden Graham rivets a textbook to a desk; and such is the bonding strength of Weetabix that entire houses can be built using it in combination with courses of Shredded Wheat.

Then again, of what other foodstuff can it be said that its packaging really is of equal significance? When I was a child, the reading of the back of the cereal box was an integral bite of the whole munch. Frequently, in those days, new technological projects were blazoned on cereal boxes; it was from these that I first heard about the jumbo jet, the hovercraft, the Channel Tunnel and all sorts of other wonders. Cereal box copywriters were bold apostles of progress who nonetheless always managed to place their future wonders in credible time frames: as I recall, almost always in the next five to ten years. Imagine getting a box of Honey Loops from the pantry now and discovering from a screed printed on it that a high-speed railway connecting London with the northern cities will be built by 2020 – and then, lo and behold, this actually coming to pass! No wonder the 1960s and 1970s now appear a more optimistic era. Yes, there was racism, poverty and terrorism aplenty, but at least you could have faith in what was written on cereal boxes.

Some readers will no doubt be wondering when I’m going to get on to discussing the merits of individual cereals, but the answer to this is: never. Or, rather, the very supposition that one breakfast cereal can be better than another is to call attention to the elephant in the room that’s studded with raisins and dusted with whole grains and nuts. I refer, of course, to muesli – which surely deserves a column of its own. Besides, barring spurious flavourings, and shapes that are so evanescent they barely maintain their three-dimensional form long enough to make it from bowl to mouth, there is little to distinguish these slops. This is why I’ve returned to Rice Krispies time and again, although I still have absolutely no idea what riboflavin is.

Will Self is an author and journalist. His books include Umbrella, Shark, The Book of Dave and The Butt. He writes the Madness of Crowds and Real Meals columns for the New Statesman.

This article first appeared in the 14 April 2014 issue of the New Statesman, Easter Double

BBC/Chris Christodoulou
Show Hide image

Proms 2016: Violinist Ray Chen was the star of a varied show

The orchestra soaked up his energy in Bruch's first violin concerto to end on a triumphal note. 

Music matters, but so does its execution. This was the lesson of a BBC Symphony Orchestra and BBC Symphony Chorus programme which combined both a premiere of a composition and a young violinist’s first performance at the Proms. 

The concert, conducted by Sir Andrew Davis, opened with Tchaikovsky’s symphonic fantasy The Tempest, a lesser-known sibling to his Romeo and Juliet overture. The orchestra got off to a fidgety start, with some delayed entries, but fell into line in time for the frenetic chromatic runs that drive the piece. The end, a muted pizzicato, was suitably dramatic. 

Another nature-inspired piece followed – Anthony Payne’s composition for chorus and orchestra, Of Land, Sea and Sky. Payne drew on his memory of watching of white horses appearing to run across water, as well as other visual illusions. At the world premiere, the piece began promisingly. The chorus rolled back and forth slowly over scurrying strings with an eerie singing of “horses”. But the piece seemed to sink in the middle, and not even the curiosity of spoken word verse was enough to get the sinister mood back. 

No doubt much of the audience were drawn to this programme by the promise of Bruch violin concerto no. 1, but it was Ray Chen’s playing that proved to be most magnetic. The young Taiwanese-Australian soloist steered clear of melodrama in favour of a clean and animated sound. More subtle was his attention to the orchestra. The performance moved from furious cadenza to swelling sound, as if all players shared the same chain of thought. Between movements, someone coughed. I hated them. 

Ray Chen in performance. Photo: BBC/Chris Christodoulou

Chen’s playing had many audience members on their feet, and only an encore appeased them. It was his first time at the Proms, but he'll be back. 

The orchestra seemed to retain some of his energy for Vaughan Williams’ Toward the Unknown Region. Composed between 1904 and 1906, this is a setting of lines by the US poet Walt Whitman on death, and the idea of rebirth.

The orchestra and chorus blended beautifully in the delicate, dark opening. By the end, this had transformed into a triumphal arc of sound, in keeping with the joyful optimism of Whitman’s final verse: “We float/In Time and Space.” 

This movement from hesitancy to confident march seemed in many ways to capture the spirit of the concert. The programme had something for everyone. But it was Chen’s commanding performance that defined it.