A child in Romania picks up free books from the pavement on World Book Day. Photo: Getty
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Why are children’s books still promoting gender stereotypes?

A good book should be open to anyone, so why do some children’s publishers restrict readership according to gender?

Why do we give books to children? Common answers to that question involve the use of words like “expand”, “open” or “broaden”, followed by “minds”, “hearts”, “horizons” or “imaginations”. Sad then, that many books for children do just the opposite; they peddle stereotypes, close minds to new experiences and offer limited horizons.

The Let Toys Be Toys campaign, which last year persuaded 13 retailers to remove “Boys” and “Girls” signs from stores, is working with Letterbox Library, Inclusive Minds and For Books’ Sake to persuade the publishing industry to drop these labels from books. The Let Books Be Books petition launched for World Book Day, 6 March, asks children’s publishers Usborne, Buster Books, Igloo Books and others to stop labelling children’s activity, story and colouring books as for boys or for girls.

Children are individuals. They should feel free to choose their own interests, not feel that they’re supposed to like or reject certain things. And anyone who chooses a gift based only on a child’s gender is making some massive, and quite likely wrong, assumptions about what that child may like.

Campaign supporters regularly share photos of “boy” and “girl” books with predictably lazy stereotypes on the cover. These are usually colouring, sticker and activity books, although “Stories for Boys” and “Stories for Girls” are also common. Classic novels, great for all children to read, are bundled together with the words “girls” or “boys” slapped on the box. Separate cookery books seem particularly ridiculous; the suggestion being that boys eat pizza and burgers, while girls prefer pink iced cupcakes. We’ve even seen “girls” and “boys” versions of The Bible.

Typical themes for boys include robots, dinosaurs, astronauts, vehicles, football and pirates; while girls are allowed princesses, fairies, make-up, flowers, butterflies, fashion and cute animals. There’s nothing wrong with these things, but it is wrong when they are repeatedly presented as only for one gender. Girls can like pirates and adventure, boys can like magic and dressing up. Why tell them otherwise? Why tell them that boys and girls should like different things, that their interests never overlap, that there are greater differences between genders than between individuals? 

It’s accepted practice to target products at one segment of the population, but when it comes to children’s books it’s morally questionable to promote gender stereotypes. Children take messages about what’s “for girls” or “for boys” seriously.

“Books should give children the chance to explore new things and ideas, and labelling books, and certain subjects, as only for one gender prevents them from doing this,” says Alexandra Strick, of children’s literature project Inclusive Minds. Her co-founder Beth Cox, adds, “These books reinforce stereotypes about what it means to be a boy or a girl, and therefore make children who don’t conform to these stereotypes more vulnerable to bullying and at risk of low self-esteem”.

The campaign also aims to raise discussion on wider issues around gender and children”s books, such as the fact that male protagonists still outnumber female characters by two to one in children’s picture books, or the belief, often expressed by publishers, that boys won’t read books with girl leads.

These issues are connected to a wider culture of inequality. The founder of For Books’ Sake, Jane Bradley, says, “From gendered children’s colouring books to chick-lit book covers illustrated with pink cursive fonts, handbags and cupcakes, the publishing industry aggressively reinforces conventional gender roles to its readers from childhood onwards. This gendered marketing normalises and perpetuates limiting, antiquated stereotypes, and we believe it’s time for the publishing industry to put it where it belongs; in the past”.

Kerry Mason, co-director of the not-for-profit social enterprise Letterbox Library agrees. “This campaign is testament to a growing voice of dissent. We have a very proud and rich tradition of children’s publishing in the UK. But increasingly, parents and teachers feel that children’s own book choices are being limited by publishers’ gendered marketing campaigns.

“At Letterbox Library, we have spent the last 30 years selecting books which give children the widest possible choices in what they read. Our selection is increasingly being threatened by a type of marketing which uses book labelling and covers which restrict a book’s readership. We simply cannot stock books marketed in this way. Gendered marketing is anti-choice and, for us at least, there really is no profit in it. Nor is there much respect for children in it!”

Join the Twitter conversation on the #LetBooksBeBooks hashtag and sign and share the petition if you agree that it’s time for children’s publishers to just let books be books.

 

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Russian pools, despatches from the Pole, and disagreeing with my son Boris on Brexit

My week, from Moscow to Westminster Hour.

With the weather in Moscow last week warm, if not balmy, I thought about taking a dip in the vast heated open-air swimming pool that I remembered from a previous visit. My Russian host shook his head. “That would have been the great Moskva Pool. Stalin actually tore down the Cathedral of Christ the Saviour to make way for it. But, after perestroika, they filled in the pool and rebuilt the church!” So I didn’t have my open-air swim, though I did visit the cathedral instead.

In the evening, spiritually if not physically refreshed, I addressed a gathering of Russian businessmen and bankers who were keen to learn what impact Brexit might have on the London property and investment scene, the UK being a prime destination for their money. We met in the old Ukraina Hotel, now splendidly refurbished and relaunched as the Radisson Royal, Moscow. A Rolls-Royce Silver Wraith was parked in the foyer, a snip at £150,000. “There is a great democratic debate going on in Britain at the moment,” I told my audience. “The issues are finely balanced. I’m for staying in. But on 23 June, the British people, not the politicians, not the tycoons, nor the lobbyists, will decide.”

I noted some uneasy laughter at this point. Russia’s fledgling democracy probably still has some way to go before matters of such moment are left to the people.

 

Culture club

I spent the next afternoon in the Tretyakov Gallery. A rich businessman, Pavel Tretyakov, collected thousands of items of Russian art (mainly icons and paintings) and donated both them and his magnificent house to the state in 1892. Over time, the state has added many more artefacts, including some from the vast storerooms of the Hermitage Museum in St Petersburg.

My guide, Tatiana Gubanova, a senior curator, had recently organised the loan of several items from the Tretyakov to London’s National Portrait Gallery, where they are currently still on display in the splendid “Russia and the Arts” exhibition. She said that she was looking forward to returning to London next year: “The Royal Academy is planning a special exhibition to celebrate the 100th anniversary of the Russian Revolution.” Whatever happens at the political level, it is good to know that our cultural links with Russia are still flourishing.

 

Heading south

Just before I left for Moscow, I attended ­Adrian Camrose’s funeral in St Bride’s Church, off Fleet Street. The scion of a great newspaper family, Adrian made his mark as the Daily Telegraph’s science correspondent.

In early 1984, I went to Antarctica with him. We shared a cabin on a British Antarctic Survey ship while it visited research ­stations “down south”. I was writing a book on Antarctica, subtitled “the Last Great Wilderness”, while Adrian sent a series of crisp despatches to the Telegraph via the ship’s radio-telex. Adrian’s dateline was “On board the John Biscoe, Antarctica”. Distant galaxies were Adrian’s consuming passion. I am sure he is filing stories from the spaceship Spacey McSpaceFace even as I write.

 

Green surge

As co-chairman with Baroness (Barbara) Young of Environmentalists for Europe, my life has been fairly hectic recently. I am sure it will get more so as the referendum day approaches. I know perfectly well that one of the reasons the invitations to speak or write articles ping into my inbox is the titillation factor. Are Families Divided on the Referendum? Is “Boris’s Dad” (that’s me!) going to Disagree with Boris?

Notwithstanding the family relationship, which I deeply treasure, the answer is “yes”. I am going to disagree. Boris and Michael Gove and other key members of the Brexit team have injected a wonderful level of vigour and energy into the referendum debate. They have raised issues, besides the economy, which needed to be discussed, particularly sovereignty, immigration and the EU’s general direction of travel. For this, the nation owes them a debt of gratitude. That said, I am convinced that this is not the moment to call time on the UK’s membership of the EU. As I see it, the best way to address the obvious problems is not to leave the EU but to “Remain” and to fight for change from within. In the end, this will benefit not just the UK but Europe as a whole.

 

Quiet no more

Last Sunday evening, I took part in the BBC Radio 4 programme Westminster Hour. My fellow panellists were the former work and pensions secretary Iain Duncan Smith and Baroness Smith of Basildon, formerly Angela Smith MP, now the shadow leader of the House of Lords.

We had a very lively and sometimes rowdy discussion. IDS is the “quiet man” who, since his resignation from the cabinet a couple of months ago, has regained his voice in no uncertain terms. Baroness Smith, a delightfully unpushy lady, sometimes found it difficult to get a word in edgeways. I don’t think I did so well myself.

But I did, I hope, make it clear that, from my point of view, there was still time to build on all that was good in the EU (such as its environmental record), while seeking common rather than unilateral solutions for the problems that persist.

On 24 June, if the Remain side wins, the government should go into action in Europe with all cylinders firing and with our politicians and diplomats working overtime, to get the arrangements that we need and deserve. On the way out, IDS said to me, “It won’t work. They won’t have it.”

He may be right. But I still think we should give it a go. You don’t file for divorce as a result of a single tiff, not after more than 40 years of marriage.

On the issues of immigration, for example, and possible changes to the EU’s freedom of movement rules, we may find more allies in Europe than we think.

Stanley Johnson is co-chairman of Environmentalists for Europe: environmentalistsforeurope.org

Stanley Johnson is an author, journalist and former Conservative member of the European Parliament. He has also worked in the European Commission. In 1984 Stanley was awarded the Greenpeace Prize for Outstanding Services to the Environment and in the same year the RSPCA Richard Martin award for services to animal welfare. In 1962 he won the Newdigate Prize for Poetry. He also happens to be the father of Boris Johnson.

This article first appeared in the 26 May 2016 issue of the New Statesman, The Brexit odd squad