A child in Romania picks up free books from the pavement on World Book Day. Photo: Getty
Show Hide image

Why are children’s books still promoting gender stereotypes?

A good book should be open to anyone, so why do some children’s publishers restrict readership according to gender?

Why do we give books to children? Common answers to that question involve the use of words like “expand”, “open” or “broaden”, followed by “minds”, “hearts”, “horizons” or “imaginations”. Sad then, that many books for children do just the opposite; they peddle stereotypes, close minds to new experiences and offer limited horizons.

The Let Toys Be Toys campaign, which last year persuaded 13 retailers to remove “Boys” and “Girls” signs from stores, is working with Letterbox Library, Inclusive Minds and For Books’ Sake to persuade the publishing industry to drop these labels from books. The Let Books Be Books petition launched for World Book Day, 6 March, asks children’s publishers Usborne, Buster Books, Igloo Books and others to stop labelling children’s activity, story and colouring books as for boys or for girls.

Children are individuals. They should feel free to choose their own interests, not feel that they’re supposed to like or reject certain things. And anyone who chooses a gift based only on a child’s gender is making some massive, and quite likely wrong, assumptions about what that child may like.

Campaign supporters regularly share photos of “boy” and “girl” books with predictably lazy stereotypes on the cover. These are usually colouring, sticker and activity books, although “Stories for Boys” and “Stories for Girls” are also common. Classic novels, great for all children to read, are bundled together with the words “girls” or “boys” slapped on the box. Separate cookery books seem particularly ridiculous; the suggestion being that boys eat pizza and burgers, while girls prefer pink iced cupcakes. We’ve even seen “girls” and “boys” versions of The Bible.

Typical themes for boys include robots, dinosaurs, astronauts, vehicles, football and pirates; while girls are allowed princesses, fairies, make-up, flowers, butterflies, fashion and cute animals. There’s nothing wrong with these things, but it is wrong when they are repeatedly presented as only for one gender. Girls can like pirates and adventure, boys can like magic and dressing up. Why tell them otherwise? Why tell them that boys and girls should like different things, that their interests never overlap, that there are greater differences between genders than between individuals? 

It’s accepted practice to target products at one segment of the population, but when it comes to children’s books it’s morally questionable to promote gender stereotypes. Children take messages about what’s “for girls” or “for boys” seriously.

“Books should give children the chance to explore new things and ideas, and labelling books, and certain subjects, as only for one gender prevents them from doing this,” says Alexandra Strick, of children’s literature project Inclusive Minds. Her co-founder Beth Cox, adds, “These books reinforce stereotypes about what it means to be a boy or a girl, and therefore make children who don’t conform to these stereotypes more vulnerable to bullying and at risk of low self-esteem”.

The campaign also aims to raise discussion on wider issues around gender and children”s books, such as the fact that male protagonists still outnumber female characters by two to one in children’s picture books, or the belief, often expressed by publishers, that boys won’t read books with girl leads.

These issues are connected to a wider culture of inequality. The founder of For Books’ Sake, Jane Bradley, says, “From gendered children’s colouring books to chick-lit book covers illustrated with pink cursive fonts, handbags and cupcakes, the publishing industry aggressively reinforces conventional gender roles to its readers from childhood onwards. This gendered marketing normalises and perpetuates limiting, antiquated stereotypes, and we believe it’s time for the publishing industry to put it where it belongs; in the past”.

Kerry Mason, co-director of the not-for-profit social enterprise Letterbox Library agrees. “This campaign is testament to a growing voice of dissent. We have a very proud and rich tradition of children’s publishing in the UK. But increasingly, parents and teachers feel that children’s own book choices are being limited by publishers’ gendered marketing campaigns.

“At Letterbox Library, we have spent the last 30 years selecting books which give children the widest possible choices in what they read. Our selection is increasingly being threatened by a type of marketing which uses book labelling and covers which restrict a book’s readership. We simply cannot stock books marketed in this way. Gendered marketing is anti-choice and, for us at least, there really is no profit in it. Nor is there much respect for children in it!”

Join the Twitter conversation on the #LetBooksBeBooks hashtag and sign and share the petition if you agree that it’s time for children’s publishers to just let books be books.

 

Marvel Studios
Show Hide image

In Guardians of the Galaxy Vol 2, every other line reeks of a self-help manual

This lame sequel suggests the makers have largely forgotten why the original was so refreshing.

The 2014 romp Guardians of the Galaxy boasted the budget of a blockbuster and the soul of a B-movie. What that meant in practice was that audiences had to endure the same biff-pow battle scenes and retina-blistering effects as any space adventure, but they were rewarded with eccentric characters and tomfoolery for its own sake.

Despite the Marvel Studios imprimatur, the film showed the forces of intergalactic evil being fought not by superheroes, but by a ragtag band of bickering goofballs: Peter Quill (Chris Pratt), aka Star-Lord, a self-regarding rogue in the Han Solo mould; the green-faced alien Gamora (Zoe Saldana); Drax (Dave Bautista), a literal-minded hulk; Rocket, a racoon-like warrior (voiced by Bradley Cooper); and Groot, a piece of bark that says “I am Groot” over and over in the dulcet tones of Vin Diesel. Movies this odd don’t usually become $770m smash hits but this one did – deservedly.

Those characters return in Guardians of the Galaxy Vol 2 (the “Vol 2” reflects Peter’s love of mix-tapes) but the new film suggests the makers have largely forgotten why the original was so refreshing. Gags are rehashed; several sequences (including an interminable slow-motion section involving a laser-powered arrow) are dragged way beyond their desirable lifespan. Late in the day, Rocket tells his shipmates that they have too many issues, which rather pinpoints the problem with the screenplay by the director, James Gunn. Gunn has saddled his characters with unreasonable baggage, all of it relating to family and belonging. No matter how far into space they travel, all roads lead back to the therapist’s couch.

Peter, raised by his late mother, is delighted when Ego (Kurt Russell) materialises claiming to be the father he never knew. The old man makes grand pronouncements, only to undercut them within seconds (“’Scuse me, gotta take a whizz”) but, on the plus side, he has his own planet and pulls the whole “One day, son, all this will be yours” shtick. Gamora also has family business to contend with. Her blue-skinned sister, Nebula (Karen Gillan), wants to kill her: Nebula has never quite got over Gamora being Daddy’s favourite. To be fair, though, he did force them to fight one another, replacing parts of Nebula’s body with metal whenever she lost, so it’s not like we’re talking about only one sister being allowed to watch Top of the Pops.

The more Peter gets to know Ego, the less admirable he seems as a father, and soon we are in the familiar territory of having parenting lessons administered by a Hollywood blockbuster. The reason for this became obvious decades ago: the film industry is populated by overworked executives who never get to see their children, or don’t want to, and so compensate by greenlighting movies about what it means to be a good parent. Every other line here reeks of the self-help manual. “Please give me the chance to be the father your mother wanted me to be,” Ego pleads. Even a minor character gets to pause the action to say: “I ain’t done nothing right my whole life.” It’s dispiriting to settle down for a Guardians of the Galaxy picture only to find you’re watching Field of Dreams with added asteroids.

Vol 2 gets by for an hour or so on some batty gags (Gamora misremembering the plot and star of Knight Rider is an especially juicy one) and on the energising power of Scott Chambliss’s glorious production design. The combination of the hi-tech and the trashy gives the film the appearance of a multimillion-dollar carnival taking place in a junkyard. Spectacular battles are shot through scuffed and scratched windscreens, and there are spacesuits cobbled together from tin pots and bubble-wrap. This is consistent with the kitschfests that inspired the Guardians aesthetic: 1980s science-fiction delights such as Flash Gordon, Spacehunter: Adventures in the Forbidden Zone and The Adventures of Buckaroo Banzai Across the 8th Dimension.

If only Vol 2 had mimicked their levity and brevity. Gunn ends his overlong movie with a bomb being attached to a giant brain, but this is wishful thinking on his part. He hasn’t blown our minds at all. It’s just a mild case of concussion. 

Ryan Gilbey is the New Statesman's film critic. He is also the author of It Don't Worry Me (Faber), about 1970s US cinema, and a study of Groundhog Day in the "Modern Classics" series (BFI Publishing). He was named reviewer of the year in the 2007 Press Gazette awards.

This article first appeared in the 27 April 2017 issue of the New Statesman, Cool Britannia 20 Years On

0800 7318496