A child in Romania picks up free books from the pavement on World Book Day. Photo: Getty
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Why are children’s books still promoting gender stereotypes?

A good book should be open to anyone, so why do some children’s publishers restrict readership according to gender?

Why do we give books to children? Common answers to that question involve the use of words like “expand”, “open” or “broaden”, followed by “minds”, “hearts”, “horizons” or “imaginations”. Sad then, that many books for children do just the opposite; they peddle stereotypes, close minds to new experiences and offer limited horizons.

The Let Toys Be Toys campaign, which last year persuaded 13 retailers to remove “Boys” and “Girls” signs from stores, is working with Letterbox Library, Inclusive Minds and For Books’ Sake to persuade the publishing industry to drop these labels from books. The Let Books Be Books petition launched for World Book Day, 6 March, asks children’s publishers Usborne, Buster Books, Igloo Books and others to stop labelling children’s activity, story and colouring books as for boys or for girls.

Children are individuals. They should feel free to choose their own interests, not feel that they’re supposed to like or reject certain things. And anyone who chooses a gift based only on a child’s gender is making some massive, and quite likely wrong, assumptions about what that child may like.

Campaign supporters regularly share photos of “boy” and “girl” books with predictably lazy stereotypes on the cover. These are usually colouring, sticker and activity books, although “Stories for Boys” and “Stories for Girls” are also common. Classic novels, great for all children to read, are bundled together with the words “girls” or “boys” slapped on the box. Separate cookery books seem particularly ridiculous; the suggestion being that boys eat pizza and burgers, while girls prefer pink iced cupcakes. We’ve even seen “girls” and “boys” versions of The Bible.

Typical themes for boys include robots, dinosaurs, astronauts, vehicles, football and pirates; while girls are allowed princesses, fairies, make-up, flowers, butterflies, fashion and cute animals. There’s nothing wrong with these things, but it is wrong when they are repeatedly presented as only for one gender. Girls can like pirates and adventure, boys can like magic and dressing up. Why tell them otherwise? Why tell them that boys and girls should like different things, that their interests never overlap, that there are greater differences between genders than between individuals? 

It’s accepted practice to target products at one segment of the population, but when it comes to children’s books it’s morally questionable to promote gender stereotypes. Children take messages about what’s “for girls” or “for boys” seriously.

“Books should give children the chance to explore new things and ideas, and labelling books, and certain subjects, as only for one gender prevents them from doing this,” says Alexandra Strick, of children’s literature project Inclusive Minds. Her co-founder Beth Cox, adds, “These books reinforce stereotypes about what it means to be a boy or a girl, and therefore make children who don’t conform to these stereotypes more vulnerable to bullying and at risk of low self-esteem”.

The campaign also aims to raise discussion on wider issues around gender and children”s books, such as the fact that male protagonists still outnumber female characters by two to one in children’s picture books, or the belief, often expressed by publishers, that boys won’t read books with girl leads.

These issues are connected to a wider culture of inequality. The founder of For Books’ Sake, Jane Bradley, says, “From gendered children’s colouring books to chick-lit book covers illustrated with pink cursive fonts, handbags and cupcakes, the publishing industry aggressively reinforces conventional gender roles to its readers from childhood onwards. This gendered marketing normalises and perpetuates limiting, antiquated stereotypes, and we believe it’s time for the publishing industry to put it where it belongs; in the past”.

Kerry Mason, co-director of the not-for-profit social enterprise Letterbox Library agrees. “This campaign is testament to a growing voice of dissent. We have a very proud and rich tradition of children’s publishing in the UK. But increasingly, parents and teachers feel that children’s own book choices are being limited by publishers’ gendered marketing campaigns.

“At Letterbox Library, we have spent the last 30 years selecting books which give children the widest possible choices in what they read. Our selection is increasingly being threatened by a type of marketing which uses book labelling and covers which restrict a book’s readership. We simply cannot stock books marketed in this way. Gendered marketing is anti-choice and, for us at least, there really is no profit in it. Nor is there much respect for children in it!”

Join the Twitter conversation on the #LetBooksBeBooks hashtag and sign and share the petition if you agree that it’s time for children’s publishers to just let books be books.

 

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Inside Syria's unending siege, civilians, not soldiers, are the chief victims

In Aleppo, civilian strife is just another tool of war.

Maria is a young mother who lives in Aleppo. She missed her opportunity to flee when the Syrian-Turkish border was closed to all but the seriously injured in early 2015. With her two children – Fadi, aged five, and Sama, aged nine – she stayed in the city.

Maria’s husband was killed by a barrel bomb that fell on their neighbourhood in 2014. After that, she took the children and moved in with her husband’s family. Her married brother-in-law asked her to be his second wife. She accepted the offer for the sake of security. This year he, too, was killed when a bomb fell on his shop.

Speaking to her on Skype, I referred to Aleppo as a city under siege and she quickly corrected me. “The city is not under siege,” she said. “We are human beings under siege.” Maria clearly felt offended by my words. She moved the conversation on to the images of a young Syrian boy, sitting in an ambulance, which have appeared on newspaper front pages around the world – a symbol of the human suffering in Aleppo. “What can I say? His silence and shock reflected all the pain of Syrians.”

Tearfully, she described her living conditions. “There are two widows, with three children, who live all together with our old mother-in-law. The good people around us try to give us food and clothing.”

She added: “Before, I used to cook a big meal for me and my family-in-law every day. My late husband was well off.” The children don’t go to school but they get some lessons at home – Maria used to work as an Arabic language teacher at a high school in the city.

The household’s other widow, Safaa, joined our conversation. “Since the first day of Eid ul-Fitr [the festival that marks the end of Ramadan, this year on 6 July], the siege began in Aleppo. There was no food or water. Children cried and could not sleep because of hunger.”

Safaa made food from pulses that she had managed to save, particularly lentils. As the area around the city is rich in olives and well known for producing za’atar herbs, the extended family depended on reserves of these for nutrition. “Al-za’atar al-akhdar [a dish of the herb, olive oil and a few other basic ingredients] has saved the reputation of Aleppo and its people,” Safaa joked, and both women laughed.

Then, suddenly, the Skype connection was lost and they both disappeared.

Another Aleppo native to whom I spoke, Ayham, described his desperation as he finished his engineering degree before fleeing Syria. “I am my mother’s only son, so I didn’t want to do military service, and I left, as I felt so insecure,” he told me. He had been living in Shahbaa, a neighbourhood controlled by Bashar al-Assad’s regime, while completing one application after another to study abroad. Eventually he was successful and he has now made it to a university in Europe.

Ayham’s parents were pushing him to leave because they knew that he was part of an underground anti-Assad protest movement. “There are two Aleppos,” he explained. “One is free and the other is controlled by Assad’s regime. Both are very unsafe . . . Living hungry was easier than living under threat.”

There are roughly two million people in the city, most of them women and children. Since the second day of the siege, there have been no fruit or vegetables available and only a few bakeries are producing bread. Compounding the starvation, the bombing has been intense, hitting hospitals, ambulances, blood banks and the Syrian Civil Defence base. Assad’s regime is targeting vital resources for civilians.
Even after rebel forces, in co-operation with the Islamist faction Jaish al-Fateh, managed partly to break the siege and open a new road into the south of the city through the Ramoussa area, they could not bring in enough food. The little that made it inside immediately sent prices soaring. Civilians could not use this road to escape – jets were targeting the routes in and out.

The eastern areas of Aleppo, which are still under the opposition’s control, are also still without aid, because of how risky it is to get there. All the talk coming out of the city today is about decisive battles between Assad’s forces and the rebels in the southern quarters. Civilians put the recent air strikes down to these conflicts – it has long been believed that when the regime loses ground, it intensifies its bombing as revenge, and to send a message to those who continue to resist.

People in Aleppo and the north-eastern territories of Syria are suffering and dying. They have no other choice. It seems that both Isis and the Assad regime are trying as hard as they can to destroy Syrian civilians, whether through direct attacks or by gradual starvation.

There is little information available, as both sides attempt to prevent the media from documenting life under siege. Isis accuses journalists of being agents of Assad, while the regime portrays reporters as terrorists. Pro-Assad social media accounts have alleged that Mahmoud Raslan, who took the footage of the boy in the ambulance, has links with terrorism. The same channels have yet to say much about Raslan’s subject – Omran Daqneesh, the five-year-old whom he showed, bloodied and stunned, after the boy was pulled from the rubble caused by multiple air strikes. Omran’s ten-year-old brother, Ali, has since died from injuries sustained in another attack.

After four hours, I heard back from Maria. She apologised for losing the connection and asked me not to worry about her. “All of us are fine. We did not die yet,” she said. Her daughter, Sama, has not been to school since last year, she told me, and now studies only Arabic poetry. They have no books, so she depends on the verses that Maria knows by heart. Sama misses her school and her friends, and though she remembers their faces she has forgotten their names.

Maria has made a doll for her out of scraps of fabric and they call it Salwa. Together, they sing Syrian folk songs for the doll, in particular one that goes: “Hey Salwa, why are you crying? I need a friend.” Maria is resigned. As she says, “We are back in the Stone Age.” 

K S is a Syrian journalist, based in Sweden since 2014

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser