A still from a Skylanders game.
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Should I be worried that my son is hooked on a game without any credible female characters?

It’s tough to be “game positive” when your son is addicted to Skylanders, a game in which a mostly male cast of fantasy heroes have to smash and bash their way through a mostly male cast of fantasy baddies.

My son is an addict.

No, it’s not crack, he’s only seven years old. Instead he’s addicted to Skylanders, a product conceived by veteran game developers Toys for Bob and published by Activision.

I’m not ashamed that my son is playing video games. We love games at our house. But it’s tough to be “game positive” when of all the ones my son could have chosen to fixate on he’s gone and picked a game that expresses all the gender problems of the games industry.

It’s not that the game is casually sexist: it’s just stupid. Plain dumb. It is lacking in plot, emotional depth and originality. Its depiction of gender, for example, is right out of the 8-bit era, and while the game has many other faults (such as compelling parents to buy overpriced plastic figurines), this fault is particularly conspicuous.

I live in a house full of games. It is a Lady Geek household after all. My son does not have to beg for the latest titles – they miraculously turn up. With the explosion in female gaming meaning women now almost equal men in terms of gaming numbers (women now account for 46 per cent of recent game purchasers), smart developers have been formulating products that appeal equally to men and women.

Last year’s reboot of the Tomb Raider franchise brought its young protagonist back to the small screen. The big-boobed, hot-panted heroine of the Nineties has been replaced with an altogether more realistic heroine.

The game’s principal writer, Rihanna Pratchett, created a credible female character who suffers and grows as she overcomes the challenges of the game. She’s not a drop-in replacement for a generic male action-hero.

The Skylanders series by comparison is an example of how to get it wrong.

The sky-lands are a man’s world, and this is a game in which a mostly male cast of fantasy heroes have to smash and bash their way through a mostly male cast of fantasy baddies. There’s almost no problem that cannot be overcome by slashing or shooting.

There are characters who are explicitly female such as Ningini. You can tell they are female because they are narrower-waisted with disproportionately large breasts and they grunt in a slightly higher-pitched tone than their male counterparts. These physical characteristics aside, they are functionally identical to the male characters – that is to say they obliterate and plunder in a broadly similar way.

For reasons of cost or lack of imagination – the female characters are merely alternative “models” – animated graphics that are loaded each time the player selects another character. The end result is a sort of PC pretence that gender differences don’t exist, since in this game everybody does exactly the same job in exactly the same way.

This is probably why Activision describe their characters as “genderless” although their marketing material would lead one to think otherwise. One thing the game is entirely lacking in, however, is the sort of self-parodying “get to the choppa” irony that might have injected it with a much-needed layer of humour. Sadly, though, this is a game whose interactive components feature almost no dialogue.

We should subject all video-games to an adapted version of the Bechdel test that applies to film and asks: do any two female characters speak about anything other than men? This game, with its voiceless, characterless cast list of “fe-male” identikits, doesn’t score highly.

My criticism of the game is not rooted in some kind of feminist crusade. Games-makers are not constrained by a moral imperative to deliver positive gender messages. But they should feel impelled to raise themselves above mediocrity. Whatever your criticisms of Grand Theft Auto, and the list is extensive,  the satirical delight it takes in depicting the very worst of humanity sets it both apart from and above Skylanders

Most of all, though, Skylanders fails for me because it’s so banal, unexceptional and uninspired. This is a game that costs so much and yet says so little, and one whose technology and fantasy setting stand in contrast to its mundane ambitions.

Women buy games, and they buy them in their masses, but I can’t see many buying into this one. Games developers need to provide its female protagonists with a voice and a personality. Because at 46 per cent of the market, personality pays.

Belinda Parmar is the founder of Little Miss Geek and the CEO of Lady Geek. She tweets @belindaparmar. Her book “The Empathy Revolution” will be published on 26 May

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Cabinet audit: what does the appointment of Karen Bradley as Culture Secretary mean for policy?

The political and policy-based implications of the new Secretary of State for Culture, Media and Sport.

The most politically charged of the culture minister's responsibilities is overseeing the BBC, and to anyone who works for - or simply loves - the national broadcaster, Karen Bradley has one big point in her favour. She is not John Whittingdale. Her predecessor as culture secretary was notorious for his belief that the BBC was a wasteful, over-mighty organisation which needed to be curbed. And he would have had ample opportunity to do this: the BBC's Charter is due for renewal next year, and the licence fee is only fixed until 2017. 

In her previous job at the Home Office, Karen Bradley gained a reputation as a calm, low-key minister. It now seems likely that the charter renewal will be accomplished with fewer frothing editorials about "BBC bias" and more attention to the challenges facing the organisation as viewing patterns fragment and increasing numbers of viewers move online.

Of the rest of the job, the tourism part just got easier: with the pound so weak, it will be easier to attract visitors to Britain from abroad. And as for press regulation, there is no word strong enough to describe how long the grass is into which it has been kicked.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.