Veronica Mars: Can a crowdfunded film ever be good?

Once your audience are also your investors, can you ever do anything innovative or surprising?

The trailer for the Veronica Mars film has been released, and it’s alarming.

The trailer is mostly exposition, with the occasional snappy one-liner thrown in, and is exactly what you would expect – this looks just like the hit TV series, but in movie-trailer form. And that’s what worries me.

Nine months ago, the Veronica Mars movie caused an internet sensation when its Kickstarter broke all kinds of records and raised $5.7m, almost three times its initial target. “Marshmallows” – the name by which Veronica Mars fans refer to themselves – rallied in their thousands, with the final number of backers exceeding 90,000. Its fans gave a cancelled TV show a second lease of life on the big screen, and the cast and writers another chance at doing something great with well-loved characters. What could be better, or more heartwarming?

But crowdfunding is a two-way street, and a rush of goodwill can just as quickly transform into torrents of abuse, as Kickstarter-veteran Amanda Palmer famously discovered. Your fans give you money directly, but you are also directly beholden to them, locked into an artist-audience relationship unlike anything that has existed before.

This is why the Veronica Mars trailer worries me. Admittedly the trailer is only a brief glimpse, but it looks an awful lot like series creator Rob Thomas has made precisely the film that his fans/investors would want – a longer version of a Veronica Mars episode with as many of the original cast as he could assemble and plenty of wink-wink references to previous in jokes. When the people who have paid for the film are also your audience, you lose the latitude to innovate and surprise. Two roles that used to be distinct – investor and consumer – are now one, and as such the way the filmmakers can work is altered and limited, if they are to avoid a fan backlash and get funded a second time.

As Archie Bland has suggested in reference to Sherlock and Doctor Who, the “tyranny of the super fan” is materially altering the way popular series are made:

It didn’t used to be this way. But as franchises proliferate, the creators have discovered their devoted fans are so expert – and so bankable – that the concerns of the casual viewer can be dispensed with altogether. Indeed, there is a variety of fandom that spits on this complaint, and on any sort of criticism at all. The mark of a devotee is uncritical studiousness, and a moralistic pleasure in the idea that the joy to be derived from a story is in direct correlation to the work you are willing to put in.

There are other potential problems too. As Bim Adewunmi noted for the NS last year, ideas which don’t have a large fandom and thus a ready-made audience are likely to struggle in this new system:

Will this method work for unknown, unbeloved new ideas struggling to stand out in the Hollywood landscape? Put it this way - would you lay down £25 if you read the synopsis for recent Hollywood megahit Argo on a Kickstarter page? I loved Argo, but I can't honestly say that I would have.

Does it matter, though, if television and films become more and more insular, as long as their particular audiences are enjoying them? On the evidence so far, it does: it's hard to see how catering only to preferences of devoted fans is going to result in a better story.

 

Caroline Crampton is assistant editor of the New Statesman. She writes a weekly podcast column.

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David Olusoga's look at a forgotten history shows there's always been black in the Union Jack

Black and British: A Forgotten History addresses one of the greatest silences in British historiography.

Nineteen eighty-four was a transformative year for David Olusoga. Then a young teenager, he was driven out of his council home, together with his grandmother, mother, two sisters and younger brother, by a sustained campaign of nightly stoning of their windows. When Olusoga recalled the experience before television cameras last year, he wept. His book is a product of that childhood terror, and partly an exploration of his condition as a black Briton. As he states, “The oral history of 20th-century racial violence has never been collected or collated, but it is there and it is shocking.”

Nineteen eighty-four affected him in another way: the publication of Peter Fryer’s groundbreaking Staying Power: The History of Black People in Britain introduced him to the scholarship needed to understand his position in Britain. Fryer’s book was monumental, inspiring conferences, publications, the setting up of local history groups, the establishment of Black History Month, and radio and television programmes. It began to alter (slightly) the history curriculum at university level: the first undergraduate one-year course on black British history and culture was taught at the University of Warwick in 1984. It was an apt university to experiment with such developments, since Lord Scarman, who reported on the Brixton riots of 1981, was its chancellor.

Olusoga patterns his narrative after Fryer’s, starting with the North African presence in Roman Britain. He updates Fryer, citing radioisotope analysis of skeletons and craniometrics, which support written documentation of Aurelian Moors guarding Hadrian’s Wall and settling in places such as Yorkshire. Indeed, third-century York may have been more ethnically and racially diverse than present-day York. Roman writers such as Pliny who chronicled – or rather fabricated – African life shaped perceptions of a continent populated by anthropophagi and other fantastic creatures, half-human, half-animal. John Mandeville, whose travelogue (circa 1356) was one of the most widely translated books of the later Middle Ages, presented Africans as naked savages living amid heaps of gold to which they gave no value.

And so, equipped with the fruits of Islamic learning (new navigational instruments, books on astronomy and trigonometry), European explorers set sail for Africa to relieve the natives of their gold. Pope Nicholas V gave his blessing, so long as the Vatican benefited. In the 15th and 16th centuries, thousands of pounds of gold were shipped to Europe. But slaves were more valuable, so the British fought the Spanish for a share in the trade and eventually came to dominate it. At the Treaty of Utrecht in 1713, Britain was granted the right to supply slaves to the Spanish colonies in the Americas, a right then passed on to the South Sea Company. The “South Sea bubble”, the greatest financial crash of the 18th century, was intimately connected to Britain’s dealings with Africa, though this is rarely acknowledged by historians.

The Royal African Company, established by Charles II in 1672, eventually enslaved and transported more Africans than any other company in British history. It built slave forts on the African coast, some such as Bunce Island in Sierra Leone furnished with a “rape house”. Separated from home and family and landed in the West Indies (countless numbers dying of suffocation during the journey, given that the people traffickers were packing the holds to maximise profits), the Africans had no recourse to the law, much less the conscience of their captors. The Barbados slave code of 1661 stripped Africans of all human rights, and set out ways in which they were to be punished, to exert control over their labour (mutilation of the face, slitting of nostrils, castration, execution). After decades of complaints, the Royal African Company lost its monopoly in 1712 and, Olusoga writes, “Independent traders were turned loose upon the shores of Africa.” These traders had argued (“stone-blind to irony”) that the right to enslave Africans was “a defining feature of English freedom” and that the Royal African Company had breached their status as free-born Englishmen. Eventually, 11,000 separate British slave-trading expeditions resulted in the trafficking of three-and-a-half-million Africans to the New World plantations, the greatest forced migration in modern history until the 20th century.

How could Britain, a civilised and Christian nation, indulge in rape, torture, killing and the forced labour of Africans over two centuries? The answer is money. If you had spare cash or could borrow, investment in slavery was a sure winner, never mind slave rebellions or hurricanes that destroyed cane fields. Sugar was king: originally a luxury, it became one of the main sources of calories for the British poor. And so many hundreds of thousands of British workers were directly dependent on slavery (from sailors to those who built, rigged and repaired ships) that it was easy to turn a blind eye to the inhumanity. Once insignificant villages, great cities such as Liverpool, Bristol and Glasgow sprang up on the profits of slavery.

But a group of 12 disciples of Christ set out to change things. In 1787, they met in London and set up the Society for Effecting the Abolition of the Slave Trade. They included Josiah Wedgwood (the pottery entrepreneur), Granville Sharp and Thomas Clarkson. Fired by religious feeling, they embarked on a campaign of public education and political lobbying “unprecedented in scale and revolutionary in nature”. Supported by African authors of slave narratives such as Olaudah Equiano and Ottabah Cugoano, they held meetings all over the country, attracting huge crowds. Thousands of petitions were presented to parliament. Women, denied a meaningful role in politics, formed their own organisations, writing tracts, pamphlets and poems, gathering signatures for petitions and fundraising: “At certain times and in certain places they were the engine room of the movement.”

Abolition was the first mass philanthropic movement in Britain, and it ended the slave trade in 1807. It could have ended earlier, but the planter interests in parliament defeated William Wilberforce’s attempts. In 1796, a bill was defeated by only four votes: a group of abolitionist MPs went to the opera and missed the vote. Between that night at the opera and 1807, nearly 800,000 Africans were enslaved.

Women such as Elizabeth Heyrick continued to lobby for the abolition of slavery. They organised a boycott of sugar, produced more petitions and hosted meetings. It was such a brilliantly organised programme of mass protest that slavery was declared abolished in 1833: 46,000 slave owners were given £20m in compensation (£17bn in today’s money), the largest payout in British history and 40 per cent of all government spending that year. The enslaved Africans had to wait another five years for their freedom and were not given a penny.

Long after slavery ended in the British colonies, British people continued to lobby the American government to free their slaves. The many African-American abolitionists, such as Frederick Douglass, who visited Britain from the 1840s onwards, were well received and, again, thousands of people greeted them and raised money to support their cause.

The publication in 1852 of Uncle Tom’s Cabin, by the American abolitionist Harriet Beecher Stowe, swelled national sympathy for the plight of black slaves. More than a million copies were sold in Britain – cheap pirated versions reached a mass readership. The novel became the bestselling book of 19th-century Britain; it was adapted for the theatre and generated mass-produced merchandise – playing cards, jigsaws, tableware. Its extraordinary success rested upon the “foundation of sympathy… laid down during the previous 70 years of abolitionist activity in Britain”.

Yet American slave-produced raw cotton continued to feed the 4,500 mills of Lancashire. In 1860, cotton goods accounted for 40 per cent of all British exports. In 1861, the Economist stated that nearly four million people in Britain depended – directly and indirectly – on the cotton industry; a fifth of the entire population. When the American Civil War interrupted the supply of cotton, hundreds of thousands of British workers were made destitute, dependent on soup kitchens, and the British economy was “dealt a thunderous blow, all because an ocean away the forced labour of four million enslaved black Americans had been disrupted”. Needless to say, the national mood changed. The masses who once supported black freedom now campaigned for the Deep South.

Olusoga brilliantly reveals such contradictions in British society. In dealing with the black contribution to the First World War, for example, he cites popular gratitude and admiration for black Britons – among them Walter Tull, who fought on the Western Front. Tull played professional football for Northampton but instead of signing up for Glasgow Rangers, he enlisted. Rapidly promoted to sergeant, then second lieutenant, he led white British troops into action and died in 1918, having been mentioned in despatches and recommended for the Military Cross. And yet Africans and West Indians were banned from the victory parade in 1919. Anti-black riots broke out in Liverpool that year.

During the Second World War, thousands of black American soldiers stationed in Britain were befriended by white Britons who opposed efforts by the white military to segregate them. West Indians fought with the Allies – more than a hundred were decorated. And yet anti-black race riots broke out in 1948 in Liverpool and in 1958 in Nottingham and London’s Notting Hill. The following decades were taken up with popular and political rhetoric about immigration and parliamentary acts to limit blacks coming to Britain.

Olusoga’s stated purpose is to argue that black British history is not about migration and settlement, whether of black servants in the 18th century or black workers in the Windrush era. It is about the centuries-long engagement with Africa, a consequence of which is the black presence in Britain. Olusoga has benefited from and added significantly to the work of Fryer and other historians such as James Walvin. He has discovered new and exciting research materials in African archives, among them the Register of Liberated Africans in Sierra Leone, which list names, bodily details, ethnicity and origins, thus putting a human face on people otherwise treated as fodder and statistics. Such sources give his writing freshness, originality and compassion.

Like Fryer’s book, Olusoga’s will inspire and will come to be seen as a major effort to address one of the greatest silences in British historiography.

Black and British: A Forgotten History
David Olusoga
Macmillan, 624pp, £25

David Dabydeen is a novelist, broadcaster, academic and co-editor of “The Oxford Companion to Black British History” (Oxford University Press)

This article first appeared in the 17 August 2017 issue of the New Statesman, Trump goes nuclear