Sales of "The Cuckoo's Calling" surge by 150,000% after JK Rowling revealed as author

"Robert Galbraith" was critically acclaimed, but it takes Rowling to be commercially successful.

JK Rowling has been revealed as the pseudonymous author of The Cuckoo’s Calling, a crime novel recently published under the name "Robert Galbraith".

The book won near-universal praise from critics in April when it was released, with Publishers Weekly saying it combined "a complex and compelling sleuth and an equally well-formed and unlikely assistant with a baffling crime" to make a "stellar debut"; readers on call it "a mature, realistic take on an often-done genre" with "some of the most endearingly likeable characters in the genre"; and AustCrime said "There's really only one problem with books as good as The Cuckoo's Calling. Waiting for the next one in the series."

Rowling was involuntarily unmasked as the real Galbraith, and told the Sunday Times that she would have liked to stay hidden for longer:

Being Robert Galbraith has been such a liberating experience… It has been wonderful to publish without hype and expectation and pure pleasure to get feedback under a different name.

While the feedback is honest, so too are the sales. It's a fantastic demonstration of the divide between the big names in publishing and the rest: thanks to all the praise, the book sold "more than 1,500 copies". That's slightly under one per cent of the number of copies of The Casual Vacancy shifted in its first week, and slightly over 0.05 per cent of the copies of Harry Potter and the Deathly Hallows sold in the first day.

Before the news broke last night, the book was ranked 4,709 on Amazon's bestsellers listing; it is now number three. Unsurprisingly, that makes it the number one "mover and shaker" on the site, with a 156,866% increase in sales over just one day.

What's the power in a name? Quite a lot, it seems.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Anti-semitism and the left: something is rotten in the state of Labour

Labour held three separate inquiries into anti-Semitism within its ranks during the first part of 2016. A new book by Dave Rich investigates how we got to this point.

The relationship between the left and the Jews has always been a complex one – ostensibly harmonious but with an underlying unease. For decades, the left’s ideological stance against racism and intolerance made it – in Britain, at least – a natural home for Jews. Its largest party, Labour, could rely on a majority share of Britain’s Jewish vote. Yet the 19th-century German socialist August Bebel, who described anti-Semitism as “the socialism of fools”, understood that, like a tumour, it has always existed in the left-wing body politic.

It is this duality that Dave Rich seeks to explore in his impressive and important book. How, he asks, did we get to the situation in which Labour, the party whose founding principles include opposing bigotry, felt the need to hold three separate inquiries into anti-Semitism within its ranks during the first part of 2016?

For so long, the dichotomy was simple, consisting of a clash of two notions of the Jew: an oppressed figure deserving of the left’s solidarity and the perennial embodiment of socialism’s great enemy, capitalism. In the words of (the Jewish) Karl Marx:


What is the worldly religion of the Jew? Huckstering. What is his worldly God? Money . . . Money is the jealous god of Israel, in face of which no other god may exist. Money degrades all the gods of man – and turns them into commodities . . . The bill of exchange is the real god of the Jew.


Whether or not Marx meant the words ironically (as many academics contend), he articulated the most prominent leftist critique of Jews of his time. However, as Britain’s former chief rabbi Jonathan Sacks has argued, anti-Semitism, like any virus, must mutate to survive. Now the most significant word in the quotation above – which Marx uses figuratively – is not “money”, as he would have seen it, but “Israel”.

As Rich notes, the link between British Jews and Israel is almost inviolable. While support for Israeli policies is mixed (there is much opposition to the settlements), he records that 82 per cent of British Jews say that the country plays a central role in their identity, while 90 per cent see it as the ancestral home of the Jewish people. Set against this is his (correct) observation that: “Sympathy for the Palestinian cause and opposition to Israel have become the default position for many on the left – a defining marker of what it means to be progressive.” He argues that once you discover what someone on the left thinks about Israel and Zionism, you can usually guess his or her views on terrorism, Islamist extremism, military intervention and British-American relations.

When Stalin’s show trials and bloodlust finally discredited communism, many on the left, bereft of an ideology, fell into a dull, almost perfunctory anti-Americanism, dressed up as “anti-imperialism”. Intellectually flaccid but emotionally charged, this strand of thought became – to those on the hard left who had for so long been confined to the margins – all-encompassing. The dictum “My enemy’s enemy is my friend”, in effect, was adopted as its slogan. Any Middle Eastern or South American dictatorship that “stands up” to the US ipso facto is an ally, as is any Islamist hate preacher who does so. Israel, viewed as a US-backed colonial outpost, became the physical manifestation of all that was wrong with the world.

With Jeremy Corbyn’s election as Labour leader last year, this particular leftist world-view entered the heart of the party. In 2008, Corbyn wrote of the Balfour Declaration – the UK government’s promise to British Jews of a homeland in Palestine – that it had “led to the establishment of the state of Israel in 1948 and the expulsion of Palestinians . . . Britain’s history of colonial interference . . . leaves it with much to answer for.” The description of Israel as a colonialist enterprise, rather than a movement for sovereignty through national independence, and the culpability of an “imperial” Britain, encapsulate the twin impulses that drive Corbyn’s beliefs about foreign affairs.

The problem, Rich argues, is that it is just a short step from these beliefs to the ideas that Israel should not exist and that its Western supporters, who include most Jews, are racists. Combined with a resurgence of social media-charged conspiracies about Zionist wealth and power, the left has formed an anti-racist politics that is blind to anti-Semitism. Jews are privileged; they are wealthy; they cannot be victims.

Thus, “Zionist” has become not a term to describe a political position but an insult; thus, Jews, unless they denounce Israel (their “original sin”), are excluded from the left that now dominates the Labour Party. When such ideas become normalised, anything is possible. Jackie Walker, the recently suspended vice-chairwoman of the Corbyn-supporting group Momentum, can claim with sincerity that “many Jews” were the “chief financiers” of the slave trade, a modern myth and piece of bigotry popularised by the Nation of Islam’s Louis Farrakhan – a notorious anti-Semite – in a 1991 book.

By the middle of this year, as many as 20 Labour Party members had been suspended or expelled for alleged anti-Semitism. At times, Rich appears bewildered. Though he never articulates it, the question “What has happened to my party?” echoes through these pages. Is it a case of just a few bad ­apples, or is the whole barrelful rotten? The answer, Rich concludes convincingly, in this powerful work that should be read by everyone on the left, is sadly the latter. 

The Left’s Jewish Problem by Dave Rich is published by Biteback, 292pp, £12.99

This article first appeared in the 20 October 2016 issue of the New Statesman, Brothers in blood