Sales of "The Cuckoo's Calling" surge by 150,000% after JK Rowling revealed as author

"Robert Galbraith" was critically acclaimed, but it takes Rowling to be commercially successful.

JK Rowling has been revealed as the pseudonymous author of The Cuckoo’s Calling, a crime novel recently published under the name "Robert Galbraith".

The book won near-universal praise from critics in April when it was released, with Publishers Weekly saying it combined "a complex and compelling sleuth and an equally well-formed and unlikely assistant with a baffling crime" to make a "stellar debut"; readers on GoodReads.com call it "a mature, realistic take on an often-done genre" with "some of the most endearingly likeable characters in the genre"; and AustCrime said "There's really only one problem with books as good as The Cuckoo's Calling. Waiting for the next one in the series."

Rowling was involuntarily unmasked as the real Galbraith, and told the Sunday Times that she would have liked to stay hidden for longer:

Being Robert Galbraith has been such a liberating experience… It has been wonderful to publish without hype and expectation and pure pleasure to get feedback under a different name.

While the feedback is honest, so too are the sales. It's a fantastic demonstration of the divide between the big names in publishing and the rest: thanks to all the praise, the book sold "more than 1,500 copies". That's slightly under one per cent of the number of copies of The Casual Vacancy shifted in its first week, and slightly over 0.05 per cent of the copies of Harry Potter and the Deathly Hallows sold in the first day.

Before the news broke last night, the book was ranked 4,709 on Amazon's bestsellers listing; it is now number three. Unsurprisingly, that makes it the number one "mover and shaker" on the site, with a 156,866% increase in sales over just one day.

What's the power in a name? Quite a lot, it seems.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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Commons Confidential: Jeremy in Jerusalem

Your weekly dose of gossip from around Westminster.

Theresa May didn’t know if she was coming or going even before her reckless election gamble and the Grenfell Tower disaster nudged her towards a Downing Street exit. Between the mock-Gothic old parliament and the modern Portcullis House is a subterranean passageway with two sets of glass swing doors.

From whichever direction MPs approach, the way ahead is on the left and marked “Pull”, and the set on the right displays a “No Entry” sign. My snout recalls that May, before she was Prime Minister, invariably veered right, ignoring the warning and pushing against the crowd. Happier days. Now Tanking Theresa risks spinning out of No 10’s revolving door.

May is fond of wrapping herself in the Union flag, yet it was Jeremy Corbyn who came close to singing “Jerusalem” during the election. I gather his chief spinner, Seumas Milne, proposed William Blake’s patriotic call to arms for a campaign video. Because of its English-centred lyrics and copyright issues, they ended up playing Lily Allen’s “Somewhere Only We Know” instead over footage of Jezza meeting people, in a successful mini-movie inspired by Bernie Sanders’s “America” advert.

Corbyn’s feet walking upon England’s mountains green when the Tories have considered Jerusalem theirs since ancient times would be like Mantovani May talking grime with Stormzy.

The boot is on the other foot among MPs back at Westminster. Labour’s youthful Wes Streeting is vowing to try to topple Iain Duncan Smith in Chingford and Woodford Green at the next election, after the Tory old trooper marched into Ilford North again and again at the last one. Streeting’s marginal is suddenly a 9,639-majority safe seat and IDS’s former Tory bastion a 2,438-majority marginal. This east London grudge match has potential.

The Conservatives are taking steps to reverse Labour’s youth surge. “That is the last election we go to the polls when universities are sitting,” a cabinet minister snarled. The subtext is that the next Tory manifesto won’t match Corbyn’s pledge to scrap tuition fees.

Nice touch of the Tory snarler Karl McCartney to give Strangers’ Bar staff a box of chocolates after losing Lincoln to the Labour red nurse Karen Lee. Putting on a brave face, he chose Celebrations. Politics is no Picnic and the Wispa is that McCartney didn’t wish to Fudge defeat by describing it as a Time Out.

Police hats off to the Met commissioner, Cressida Dick, who broke ranks with her predecessors by meeting the bobbies guarding parliament and not just their commanders. Coppers addressing Dick as “ma’am” were asked to call her “Cress”, a moniker she has invited MPs to use. All very John Bercow-style informality.

Kevin Maguire is Associate Editor (Politics) on the Daily Mirror and author of our Commons Confidential column on the high politics and low life in Westminster. An award-winning journalist, he is in frequent demand on television and radio and co-authored a book on great parliamentary scandals. He was formerly Chief Reporter on the Guardian and Labour Correspondent on the Daily Telegraph.

This article first appeared in the 22 June 2017 issue of the New Statesman, The zombie PM

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