Glastonbury on the BBC Radio 1: Better off at home?

Pyramid selling.

Glastonbury
BBC Radio 1

“I’m not just saying this ’cos this is the BBC but I’m genuinely going to be catching up on iPlayer all week.” Huw Stephens is lounging in Nick Grimshaw’s Glastonbury tepee, comparing notes. “I saw someone at the Stones with a baby,” sniffs Grimshaw. “Newborn baby. And I thought, ‘Weird accessory to bring – a newborn.’” Children at festivals are but a heavy and inconvenient Anglo-Saxon affectation. “Who was that?” sympathises Stephens. “Dunno!” shrugs Grimmy, appalled.

Never has Grimshaw been so likeable – sucking his teeth about a day ahead of being professionally and relentlessly upbeat about bands like Noah and the Whale and possibly not being entirely honest about what he did after the headlining act last night. (“Went for a Chinese. Sweet and sour chicken with rice. Then came home.”) It made a pleasant change from Jo Whiley up in the bosom nookery smiling fondly at everyone on the roster, from Kenny Rogers to Bruce Forsyth. For some reason, it has long been the BBC’s unquestioning job to be enthusiastic and humble about everything to do with Glasto but this year the corporation plugged a tone of particularly unceasing middlebrow moral uplift. ] Even Mick was at it, tweeting pics of himself looking excited holding the door of a portable toilet or swaddled in cashmere on the helipad. Jagger – that old miser and icecold businessman – will not be taken for a fool and proved himself on Saturday yet again as a guy never to make mistakes. Only from the mouths of some was it more bearable than others. In between sets on the BBC Introducing Stage, Jen Long and Ally McCrae – both under 25 and easily the busiest and most interesting presenters delivering any radio commentary this year, sweetly cackling and melodramatic to cover their inexperience – confessed innocently that they may have seen the best of things had they stayed at home.

“I could just about catch the edge of the TV screen in front of the Pyramid Stage,” confided McCrae, “so I’m just gonna watch it all back on iPlayer.” Jen nods, feeling for a moment comfortingly together after three days snowblinded by BBC zeal and righteousness. That said, maths clearly isn’t her thing. “I was up in the tower and looking out over the sea of . . . 2,000? Six thousand? I dunno how many people were there. But lots.”

Unhappy campers: BBC iPlayer provides a festival in a box. Photograph: Getty Images.

Antonia Quirke is an author and journalist. She is a presenter on The Film Programme and Pick of the Week (Radio 4) and Film 2015 and The One Show (BBC 1). She writes a column on radio for the New Statesman.

This article first appeared in the 08 July 2013 issue of the New Statesman, The world takes sides

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser