Channel 4 reminds me of the Scandinavian fashion store Cos, by which I mean it used to be great and now really isn't

Why Am I Still Single and Eye Spy is my evidence for this.

Why Am I Still Single?
Eye Spy
Channel 4

Lately, Channel 4 reminds me of the Scandinavian fashion store Cos, by which I mean it used to be great and now really isn’t. Nothing seems to fit; everything feels just a little bit cheap and tatty. I visit only rarely, if at all. The other evening, I watched two of the channel’s latest shows – Why Am I Still Single? (26 June, 10.35pm) and Eye Spy (27 June, 10pm) – back to back. Afterwards, I felt precisely as I did the last time I was in a Cos changing room: a slight headache, low feelings, a crazed desire for alcohol and cake.

Why Am I Still Single? is a more prurient and less witty version of that old Channel 4 hit Wife Swap. Two singletons who’ve never met switch lives. They live in each other’s homes, meet each other’s friends and exlovers and visit each other’s workplaces. At the end of this, they hook up and unveil their “findings” face to face, a bit of tough talking that is supposed to help them date more successfully in future.

I’m guessing the film I watched is a pilot (it was screened as part of Channel 4’s “mating season”) and all I can say to those who might green-light a series is: please don’t. Thanks to reality television, we’ve gone as far as we possibly can with this kind of documentary. In front of the cameras, people no longer react; they perform, like over-sexualised monkeys.

Lex worked in advertising and Naomi was the world’s least-funny stand-up comedian. I loathed them both on sight. He was a manchild, reduced to hysterics by the sight of her vibrator (strange how quickly he found it). She was a gurning drivel-head who imagined she could tell how well endowed (or not) he was simply by examining his boxer shorts. You might think that from this low base things could only improve – but no. Down the hill we rolled, my queasiness rising with every tedious bump along the way.

Naomi was obsessed with masturbation. Did Lex indulge at work, she asked his colleague? Lex, meanwhile, was telling Naomi’s girlfriends about her vibrator over a pizza. He was so struck by this piece of pink plastic that, later on, when he confronted Naomi’s on-off boyfriend over a pool table, I half expected him to whip it out and use it to beat the recalcitrant fellow over the head.

Anyway, to cut to the chase, the upshot of this mutual “investigation” was that Naomi would do well to quit the smutty talk and Lex should lower his expectations a little (and, perhaps, learn not to rifle through the knicker drawers of potential girlfriends). Well, woo-hoo.

Eye Spy is Candid Camera for the tabloid age. It’s presented by Stephen Fry, who believes that most people behave less badly than the tabloids suggest. As it happens, I agree with him. But is the best way of trying to prove this to put them in difficult (and, to be honest, highly unlikely) moral situations and then secretly film them? I can’t think that it is. What do these stunts prove? Nothing.

In the first episode, an actor pretended to be a racist waiter abusing a couple in a restaurant (also actors, one of them was white and the other black). Naturally, the other customers at first took their lead from the couple, who, for the trick to work, had to remain mostly quiet and compliant throughout the waiter’s loopy and increasingly over-the-top attacks on them (though ultimately many of their fellow diners did weigh in on their behalf). Not only did the film fail to acknowledge this, it was impossible to judge how it had been edited and how audible the actors’ voices were.

Another test involved a boy in a wheelchair with a fake plaster cast on his leg. I wasn’t surprised that people walked straight past him – as one of them pointed out, the cast was so obviously bogus – and I felt sorry for the two poor saps who did offer to carry him up several flights of steps, only for the gleeful camera crew to appear, release forms presumably in hand.

I strongly dislike the feeling of judgement and entrapment that hangs over this series, a sententious and slightly creepy mood that persists even when people behave well. Given how much real injustice there is in the world, I’d have thought that Channel 4’s considerable resources could be put to far better use than on such a trashy, pernicious experiment as this.

Trading places: singletons Naomi and Lex. Photograph: Channel 4.

Rachel Cooke trained as a reporter on The Sunday Times. She is now a writer at The Observer. In the 2006 British Press Awards, she was named Interviewer of the Year.

This article first appeared in the 01 July 2013 issue of the New Statesman, Brazil erupts

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Why hasn’t British Asian entertainment built on the Goodness Gracious Me golden age?

It is 20 years since the original radio series of Goodness Gracious Me aired. Over two decades, the UK media portrayal of Asians hasn’t used its success to evolve.

Save for a handful of special one-off episodes, Goodness Gracious Me hasn’t occupied a primetime TV slot for nearly two decades. Yet still it remains the measuring stick for British Asian comedy.

The sketch show, which transitioned seamlessly from radio to screen (it started as a BBC Radio 4 series in 1996), has stood the test of time and is as much a staple of modern British Asian culture as Tupperware or turning up an hour late.

What Goodness Gracious Me did so expertly was to take a set of serious issues facing first, second and now, I suppose, third generation migrants, and turn them on their heads. 

In making light of the pressures of academic expectation or family drama, Goodness Gracious Me wasn’t playing down the poignancy of such concerns; it was raising awareness and combatting their uglier side with humour.

It offered resonance and reassurance in equal measure; it was ok to have an embarrassing uncle who insisted he could get you anything much cheaper, including a new kidney, because other people like you did too.

That Goodness Gracious Me was broadcast on a mainstream channel was also a victory for minorities; it made us feel integrated and, perhaps more importantly, accepted. Against the backdrop of Brexit, what wouldn’t we give for that treatment now?

Really, though, the jewel in Goodness Gracious Me’s crown was its willingness to recognise diversity within diversity. It is a relic of a departed era when discourse on TV around Asians was different, when the broad church of that term was truly represented, rather than reduced to one catchall perception of British Muslims.

Goodness Gracious Me offered insight into the experiences and idiosyncrasies – religious or otherwise – of Indians, Pakistanis, Bangladeshis, Sri Lankans and even English people. It’s what made it so accessible and, in answering why subsequent programmes have failed to reach similar heights, this is a good starting point.

Without the flexible sketch format, the modern Asian sitcom Citizen Khan has struggled to cover multiple topics, and, by being specifically about a Muslim family, it leaves many non-Muslim Asians wondering: where’s ours?

I hasten to add that I feel plenty of sympathy for the British Muslim community, hounded by tabloid headlines that attack their faith, but it would be disingenuous to suggest that non-Muslim Asians are sitting pretty in 2016 and don’t need a similar level of support in terms of positive public perception.

The current volume of British Asian media products is fairly good. The BBC has its dedicated network, The Good Immigrant essay collection was one of the outstanding reads of the year, and we still have champions of comedy in Romesh Ranganathan and Nish Kumar.

But I think ultimately it comes down to the broadness of appeal, rather than the quantity of products. Goodness Gracious Me was not only able to engage the full spectrum of British Asia; it transcended its target audience and was on terrestrial TV.

The British Asian media on offer now is up against it, released as the country’s attitude towards foreigners completes a full circle back to the same suspicion my grandfather encountered in the Sixties.

Fewer outlets are willing to explore the stretch of what it means to be Asian, either by denying it due consideration in mainstream shows or by peddling their own monolithic observations. The BBC Asian Network, for example, is laudable in its existence, but does little to engage the young Asians who aren’t into techno spliced with Bhangra.

The mainstream representations of Asians in Western film and television that are commissioned, meanwhile, are irritatingly limited and sometimes inaccurate. In an article for the Guardian last year, Sara Abassi lamented the disproportionate appetite for “gritty post-9/11 films about conservative Pakistani families”, and that the researchers of American series Homeland failed to realise that the national language of Pakistan isn’t Arabic.

When I interviewed the actor Himesh Patel for the No Country for Brown Men podcast, he suggested that the answer to re-establishing Asians in mainstream media, both here and in America, was three-fold. The first challenge to overcome was for outlets to acknowledge that not all Asians fit the same religious or cultural profile; the second was to be open to placing Asians in non-Asian specific products to better reflect their presence in society.

Patel, who is best known for his portrayal of Tamwar Masood in the soap opera EastEnders, made his third recommendation based on this role. He felt that characters should be written with only their personality in mind, making the ethnicity of the actor who plays them incidental. Tamwar’s awkwardness but underlying kindness, Patel said, was what defined him – not his skin colour.

Goodness Gracious Me, though a primarily Asian show and a comedy at that, actually taught some salient lessons about representation. It succeeded in providing a window into a multiplicity of cultures, but at the same time wasn’t a total slave to the politics of identity – several of the 100-plus characters needn’t have been Asian at all. It was reflexive to the times we lived in and a perfect advertisement for empathy. That is why we still talk about it today.

Rohan Banerjee is a Special Projects Writer at the New Statesman. He co-hosts the No Country For Brown Men podcast.