Channel 4 reminds me of the Scandinavian fashion store Cos, by which I mean it used to be great and now really isn't

Why Am I Still Single and Eye Spy is my evidence for this.

Why Am I Still Single?
Eye Spy
Channel 4

Lately, Channel 4 reminds me of the Scandinavian fashion store Cos, by which I mean it used to be great and now really isn’t. Nothing seems to fit; everything feels just a little bit cheap and tatty. I visit only rarely, if at all. The other evening, I watched two of the channel’s latest shows – Why Am I Still Single? (26 June, 10.35pm) and Eye Spy (27 June, 10pm) – back to back. Afterwards, I felt precisely as I did the last time I was in a Cos changing room: a slight headache, low feelings, a crazed desire for alcohol and cake.

Why Am I Still Single? is a more prurient and less witty version of that old Channel 4 hit Wife Swap. Two singletons who’ve never met switch lives. They live in each other’s homes, meet each other’s friends and exlovers and visit each other’s workplaces. At the end of this, they hook up and unveil their “findings” face to face, a bit of tough talking that is supposed to help them date more successfully in future.

I’m guessing the film I watched is a pilot (it was screened as part of Channel 4’s “mating season”) and all I can say to those who might green-light a series is: please don’t. Thanks to reality television, we’ve gone as far as we possibly can with this kind of documentary. In front of the cameras, people no longer react; they perform, like over-sexualised monkeys.

Lex worked in advertising and Naomi was the world’s least-funny stand-up comedian. I loathed them both on sight. He was a manchild, reduced to hysterics by the sight of her vibrator (strange how quickly he found it). She was a gurning drivel-head who imagined she could tell how well endowed (or not) he was simply by examining his boxer shorts. You might think that from this low base things could only improve – but no. Down the hill we rolled, my queasiness rising with every tedious bump along the way.

Naomi was obsessed with masturbation. Did Lex indulge at work, she asked his colleague? Lex, meanwhile, was telling Naomi’s girlfriends about her vibrator over a pizza. He was so struck by this piece of pink plastic that, later on, when he confronted Naomi’s on-off boyfriend over a pool table, I half expected him to whip it out and use it to beat the recalcitrant fellow over the head.

Anyway, to cut to the chase, the upshot of this mutual “investigation” was that Naomi would do well to quit the smutty talk and Lex should lower his expectations a little (and, perhaps, learn not to rifle through the knicker drawers of potential girlfriends). Well, woo-hoo.

Eye Spy is Candid Camera for the tabloid age. It’s presented by Stephen Fry, who believes that most people behave less badly than the tabloids suggest. As it happens, I agree with him. But is the best way of trying to prove this to put them in difficult (and, to be honest, highly unlikely) moral situations and then secretly film them? I can’t think that it is. What do these stunts prove? Nothing.

In the first episode, an actor pretended to be a racist waiter abusing a couple in a restaurant (also actors, one of them was white and the other black). Naturally, the other customers at first took their lead from the couple, who, for the trick to work, had to remain mostly quiet and compliant throughout the waiter’s loopy and increasingly over-the-top attacks on them (though ultimately many of their fellow diners did weigh in on their behalf). Not only did the film fail to acknowledge this, it was impossible to judge how it had been edited and how audible the actors’ voices were.

Another test involved a boy in a wheelchair with a fake plaster cast on his leg. I wasn’t surprised that people walked straight past him – as one of them pointed out, the cast was so obviously bogus – and I felt sorry for the two poor saps who did offer to carry him up several flights of steps, only for the gleeful camera crew to appear, release forms presumably in hand.

I strongly dislike the feeling of judgement and entrapment that hangs over this series, a sententious and slightly creepy mood that persists even when people behave well. Given how much real injustice there is in the world, I’d have thought that Channel 4’s considerable resources could be put to far better use than on such a trashy, pernicious experiment as this.

Trading places: singletons Naomi and Lex. Photograph: Channel 4.

Rachel Cooke trained as a reporter on The Sunday Times. She is now a writer at The Observer. In the 2006 British Press Awards, she was named Interviewer of the Year.

This article first appeared in the 01 July 2013 issue of the New Statesman, Brazil erupts

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So much for "the table never lies" – data unravels football's biggest lie of all

London side Brentford FC are using data to rethink the usual football club model.

It’s a miserable day for practice, the rain spitting down on the manicured training pitches of Brentford Football Club. Inside a tiny office marked Director of Football, Rasmus Ankersen is waiting for his phone to ring. The winter transfer window closes in 11 hours and there are deals to finalise.

Ankersen, a 33-year-old Dane with a trim beard and hair pulled into a small ponytail, seems relaxed. Perhaps he knows that the £12m transfer of the striker Scott Hogan to Aston Villa is as good as done. Or maybe his comfort comes from Brentford’s performance this season. The small west London club sits safely in the top half of the second tier of English football – at least according to management’s own version of the league table, which is based on “deserved” rather than actual results. Officially, on 31 January, when we meet, the team is 15th of 24.

“There’s a concept in football that the table never lies,” says Ankersen, whose own playing career was ended by a knee injury in his teens. “Well, that’s the biggest lie in football. Your league position is not the best metric to evaluate success.”

Brentford are an outlier in English football. Since the professional gambler Matthew Benham bought a majority share in 2012, they have relied on the scientific application of statistics – the “moneyball” technique pioneered in baseball – when assessing performance.

The early results were positive. In 2014, Brentford were promoted from League One to the Championship and the next season finished fifth. That same year, Benham’s other team, FC Midtjylland, which is run on similar principles, won the Danish Superliga for the first time.

Yet in 2016 Brentford slipped to ninth. Despite the disappointing season so far, Ankersen insists the strategy is the right one for “a small club with a small budget”.

Underpinning Brentford’s approach is the understanding that luck often plays a big part in football. “It is a low-scoring sport, so random events can have a big impact,” Ankersen says. “The ball can take a deflection, the referee can make a mistake. The best team wins less often than in other sports.”

In a match, or even over a season, a team can score fewer or more than its performance merits. A famous example is Newcastle in 2012, says Ankersen, who besides his football job is an entrepreneur and author. In his recent book, Hunger in Paradise, he notes that after Newcastle finished fifth in the Premier League, their manager, Alan Pardew, was rewarded with an eight-year extension of his contract.

If the club’s owners had looked more closely at the data, they would have realised the team was not nearly as good as it seemed. Newcastle’s goal difference – goals scored minus goals conceded – was only +5, compared to +25 and +19 for the teams immediately above and below them. Statistically, a club with Newcastle’s goal difference should have earned ten points fewer than it did.

Moreover, its shot differential (how many shots on goal a team makes compared to its opponents) was negative and the sixth worst in the league. That its players converted such a high percentage of their shots into goals was remarkable – and unsustainable.

The next season, Newcastle finished 16th in the Premier League. The team was not worse: its performance had regressed to the mean. “Success can turn luck into genius,” Ankersen says. “You have to treat success with the same degree of scepticism as failure.”

Brentford’s key performance metric is “expected goals” for and against the team, based on the quality and quantity of chances created during a match. This may give a result that differs from the actual score, and is used to build the alternative league table that the management says is a more reliable predictor of results.

Besides data, Brentford are rethinking the usual football club model in other ways. Most league clubs run academies to identify local players aged nine to 16. But Ankersen says that this system favours the richer clubs, which can pick off the best players coached by smaller teams.

Last summer, Brentford shut their academy. Instead, they now operate a “B team” for players aged 17 to 20. They aim to recruit footballers “hungry for a second chance” after being rejected by other clubs, and EU players who see the Championship as a stepping stone to the Premier League.

It’s a fascinating experiment, and whether Brentford will achieve their goal of reaching the Premier League in the near future is uncertain. But on the day we met, Ankersen’s conviction that his team’s fortunes would turn was not misplaced. That evening, Brentford beat Aston Villa 3-0, and moved up to 13th place in the table. Closer to the mean.

Xan Rice is Features Editor at the New Statesman.

This article first appeared in the 16 February 2017 issue of the New Statesman, The New Times