Apple needs to court gamers with the iPhone

The company is clearly proud of the power of the iPhone 5; so why ignore the apps which can show that off best?

It's been a few weeks since Apple revealed iOS 7 at WWDC. The aesthetic judgements appear to be largely a matter of taste, and previews suggest that the new features are pretty useful, so it's time to look a bit deeper. Two takes, from Marco Arment and Allen Pike, suggest one crucial motivation behind the redesign: decommodifying the operating system.

Pike writes:

iOS 7 was clearly designed to show off what’s possible in 2013. As a side effect, they’ve embraced conventions that will be hard to emulate with commodity hardware or web tech.

The hairlines and flourescent colours are trendy and easy to copy. On the other hand, bringing to life these blurs, animations, and dynamics with HTML and JavaScript isn’t yet possible. You need the latest hardware and the most efficient software to make something feel like this. Further, you need thoughtful APIs so developers can take it to its full potential. In short, the browser vendors have their work cut out for them.

Even with tuned native software, the iPhone 4′s A4 chip can’t handle the most interesting aspects of iOS 7. The 3D, the blur, the compositing – all of them are disabled or degraded on the A4. iOS 7 is designed and developed for the A5, and will truly shine on the A7.

Arment adds:

iOS 7’s appearance and dynamics require a powerful GPU and advanced, finely tuned, fully hardware-accelerated graphics and animation APIs. This will hurt web imitators most, but it’s also going to be problematic for Android: while high-end Android phones have mostly caught up in GPU performance, and recent Android versions have improved UI acceleration, most Android devices sold are neither high-end nor up-to-date. The gap is much wider in tablets, and even “high-end” tablets usually have insufficient GPU power to drive their high-DPI screens.

In other words, the fact that iOS 7 requires all the power of an iPhone 5 to get its shiny designs across is likely to be a feature, not a bug, of the operating system. If the interface takes off (which is, admittedly, an open question at this point) then it will be tricky indeed for other companies to copy it. The very DNA of its design calls for a hardware quality which commodity Android phones won't be able to handle for some years to come. That won't stop competitors trying; but it will make it much harder to pass off low powered smartphones as though they're just as good as the top-end.

Apple, with its yearly upgrade cycle and relentless pursuit of that top-end of the market, appears to have realised that it's now in the enviable position of having a userbase installed with the highest powered hardware on the market. And now it's acting on that lead.

But there's another way the company could use the power of the iPhone 5 in a way which connects more directly with users: double-down on its lead in the mobile gaming space.

The company barely speaks about it, and shows little obvious sign of being interested at all, but the iPhone is one of the biggest gaming devices in the world. 77.2m Xbox 360s have been sold over the console's life; Apple sold 48m iPhones just over Christmas last year. And while it's hard to define just how many of those are used as gaming devices – there's clearly a spectrum ranging from someone paying £13 to play XCOM at one end to someone with the free version of Words With Friends at the other – it's fair to say that the company is a big player.

But, aside from the woefully neglected Game Centre, Apple's attempt to put together a game-centric social network, it's basically ignored that lead. "If it ain't broke, don't fix it" surely applies here: the company is earning millions from its cut of the App Store sales, and is likely to be selling a few more phones from the free advertising alone.

At the same time, though, if it wants to make the most of its hardware advantage, it could do so much more. Developers complain that the layout of the App Store (and particularly the dominance of the "most sold" charts) encourages free and free-to-play apps at the expense of ones with a more traditional revenue model; Game Centre is still not up to snuff for all but the most basic multiplayer games; and the fact that deleting apps from a phone deletes saves as well means that users are wary to download large games.

There's a real chance that Apple could tackle Nintendo or Sony in the portable gaming space without even breaking a sweat; and doing so would have handy knock-on effects for its own business. But it has to try a little, or all it has to offer is wasted potential.

A screenshot from iOS game Super Hexagon.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

GIJSBERT HANEKROOT/REDFERNS
Show Hide image

The £7m fingers: how Jeff Beck became a guitar hero by saying no

Kate Mossman talks to Jeff Beck about escaping Eric Clapton's shadow, dodging fame, and why he can’t go and see Pat Metheny.

Michelangelo and Da Vinci loathed each other. Ingres sneered at his chief rival, Delacroix. Picasso and Matisse all but ignored each other for 50 years: a bit longer than Eric Clapton and Jeff Beck. Even now, Beck – who is one of the top three guitarists in the world and no longer needs to concern himself with Clapton – finds it hard to listen to other guitarists. His internet radio is tuned to Kurdish music. Onstage, he plays out old rivalries with high camp, welcoming other axe heroes with a touching-the-hem-of-your-garment gesture and mumbling into the microphone, “I might as well f*** off, then.”

In 2010, Beck chopped off the tip of his left index finger while making a stew. It was hastily reattached but he took no chances, insuring his fingers and thumbs for £7m. That his brokers felt that there was £7m worth of music left in them is not insignificant – though for many, he will always be associated with a 1967 pop song for which he claims to have received “40 quid” in royalties. He has likened “Hi Ho Silver Lining” to having a pink toilet seat hung around your neck for the rest of your life.

According to rock lore, Beck’s journey has been marked by strange choices, leading him away from fame and fortune. Like a musical Forrest Gump, he was present at many of music’s big moments but remains at the edge of the photograph. He replaced Clapton in the Yardbirds on the recommendation of his childhood friend Jimmy Page but was kicked out for bad behaviour. (He is thought to have been the model for Nigel Tufnel in This Is Spinal Tap.) Pink Floyd wanted him to replace Syd Barrett but they never got up the nerve to ask him. The Rolling Stones wanted him, but he turned down the offer at the last minute. Beck formed a band with an unknown singer called Rod Stewart but quit just three weeks before they were scheduled to play at Woodstock.

Stewart went on to form the Faces, while Page was ascending into the stratosphere with Led Zeppelin. Stevie Wonder wrote “Superstition” for Beck but decided to keep it. Was it bad luck or self-sabotage, or simply that the music he really wanted to play was never going to make him famous? Clapton has said that the only reason Beck was never a megastar was that he never wanted to be one. “He deliberately carved that image,” he told Rolling Stone in 2010. “He likes to be left alone. He wants to be underneath the car, working on the engines.”

Quite literally. He has restored 14 vintage automobiles “from the ground up” at his house in East Sussex and produced a book about them, Beck01, published this month. This is perhaps not as strange as it seems. Much of what Beck has done with his instrument resulted from a kind of musical mechanics, a private process of tinkering, test-driving and refinement. Years ago, while listening to Bulgarian choral music – presumably because he couldn’t bear to listen to guitars – he started playing a tune with his tremolo. Pulling the whammy bar high off the body, he divined notes from an invisible scale in mid-air. The ghost voice, more like a theremin than a Strat, appears on the 1989 song “Where Were You” (“Some people say it’s not real playing but you try,” he says). This and other tricks punctuate his music with moments of cosmic tenderness. On message boards, men analyse his work and, he tells me, “They say, ‘What string is he using? That’s what I need, because that’s what gives Jeff the sound!’ No it bloody isn’t!” At the age of 72, on the eve of his 17th album’s release, he says that the “guitar nerd image” has finally got to go. There’s little chance of that.

A man on a galloping horse would be hard pressed to pull Beck out of a line-up with Ronnie Wood, Mick Jagger and Keith Richards – they all have feathered hair, eternally dark, and a weather-beaten urchin face. For many years, he has worn stage outfits of an athletic style: white, nimble boxing boots laced to the calf, skinny nylon track pants and sleeveless tops, leaving a sinewy arm free to arc down on the strings like a flesh-and-bone whammy bar. Today, at his management office in Kensington, his hair is a couple of shades lighter and his nose is comfortably bulb-like. He tells me that he might need to rethink the stage outfits. All of his clothes are designed by Hilary Wili; she did the costumes for Downton Abbey but, Beck says, “She still finds time to stitch me something.” He does not have the sunken cheeks or “keyhole face” of his Stones peers – a result, he guesses, of a teenage lust for sweets and the lack of dentistry to support it. But he is so much a specimen of that generation that he even has the middle name to prove it: Arnold.

He, Jagger, Richards and Page were born within 11 months of each other towards the end the Second World War, and baby Clapton came five weeks before VE Day. According to Google Maps, you could drive from the family homes of Mick and Keith in Dartford to Clapton’s in Ripley, via Jimmy’s in Epsom and Jeff’s in Wallington, in an hour and 50 minutes. Suburbia, war stories, flannel trousers and a childhood conversion after hearing Bill Haley or Les Paul on the wireless: the background that gave birth to the British blues boom is well known. This was a musical ground zero for the sons of insurance clerks and factory workers; they may have heard guitars but they couldn’t see any, so they made them – Brian May (of Feltham, Middlesex) from a fireplace, Beck from cigar boxes. It was just another project alongside the boy-sized spaceship that he was constructing from the bashed-out insides of 400 Oxo tins. Hearing Les Paul for the first time or watching the Sputnik – it was all the same thing.

“Any information about guitars was so scarce. I remember getting a bus when I was 15 and going eight miles just to look at this guy’s catalogue of Fender,” he says. “He wouldn’t even let me in the house. He came all the way down to the garden gate and said, ‘Here you are, don’t dog-ear it,’ and held it out to me.”

After botched attempts at making your own instruments came guitars on hire purchase. “Don’t talk to me about hire purchase! There was this guy, he wasn’t old enough to be my dad but he offered to be my guarantor. He said, ‘I’ll tell them I’m your stepfather.’ Within a month, they’d sussed out he was nothing to do with me whatsoever and they snatched the guitar back. My dad went along and explained that we couldn’t afford it – so they waived the rest of the payments and I got the guitar.”

His father walked three miles to the station every day and three miles back. “All his life was cricket,” Beck says. His mother hoped to refine his musical tastes. “She kept telling me how nice the boy down the road was, who plays the marvellous piano. He came in the house once and played Moonlight Sonata and my mum nearly collapsed with delight. I thought, ‘Get that bastard out of there.’”

Like many of his contemporaries, Beck went from grammar school to art college. His sister had introduced him to Jimmy Page as a teenager. Page recommended Beck to the Yardbirds because he didn’t want to give up his own lucrative career as a session musician – the idea of the guitar hero as solipsistic soloing genius was still a few months away from being invented. It was two years before the “Clapton is God” graffito appeared around London.

Clapton was a blues purist, Beck a wizard with tone and tricks. They could probably have coexisted in moody rivalry but someone arrived in London “with 14-foot hair and playing the guitar with his teeth” and ruined it for both of them. Clapton walked offstage when Hendrix played with him at Regent Street Polytechnic. “Jimi steamrollered right through my life,” says Beck.

While Clapton was an “ogre” in his mind – he rolls up imaginary sleeves and prepares to punch – Hendrix was direct creative competition, which was far worse. “It wasn’t the muso thing that got me recognition in the beginning. It was doing ‘Wild Thing’,” he says. “I had to stop that because Jimi came along. I was doing all sorts of weird things, detuning the strings, using a repeat echo, and I thought, ‘I can’t do that any more.’ I had to jump out of one bus and get on another. That’s what I’ve been doing ever since.”

The first bus he jumped – or was thrown – off was the “converted school bus” that carried the Yardbirds around the US on the TV presenter Dick Clark’s 1966 package tour. “Lots of racial animosity,” he recalls. “A couple of black acts on the bus that hated the sight of us, didn’t like us playing the blues because it was their music. Twenty hours a time on the road; we’ve come 3,000 miles to play three songs a night and then it’s back in the misery box. By the time I got to Amarillo, I’d thrown my towel in.

“I was in love with someone back here, too, so it didn’t take me much to get back to England. But then, sitting by the pool for a day, I thought, ‘I wish I hadn’t done this! She doesn’t want me here! And I don’t want to be here!’ At least I got to say to Eric, ‘Na-na-na-na-na – I went to America before you.’”

***

Beck tells his story in the way that is most amusing to him. He recently said that his temper results from a bang on the head he received when his headmaster ran him over. Yet the decisions he made were the result of serious soul-searching. In the mid-1970s, he was flown to Rotterdam to discuss the possibility of joining the Stones. “I’d been there two days and I hadn’t seen a Stone, and I thought, ‘Right, I’m witnessing what it’s like to be
a Stone – not playing, and having single malt whiskies.’”

He decided to get away under the cover of night. Down the corridor, from Keith Richards’s room, Betty Wright’s song “Clean Up Woman” was emanating from a little Dansette automatic-replay record player. He entered the room and hovered over the sleeping figure of Keith and lifted the arm off the record. He left the Stones with a note slipped under someone’s door.

“They were living the rock lifestyle of all rock lifestyles. I don’t think anyone will ever be like that again,” he says. “But I wouldn’t have been my own master. And that would be my whole being truncated. I thought, ‘Now you’ve made your choice. You will go down that path and you will stick to it.’

“I dearly wanted to tell them how grateful I was,” he adds, of the men he has seen countless times over the past 45 years. “Maybe another time.”

The truth was, Beck had already had two experiences that would shape his musical life. His group had been on tour with the Mahavishnu Orchestra, the shape-shifting jazz-rock tribe fronted by John McLaughlin, Yorkshire’s boy wonder who’d trained with Miles Davis. The two bands had a block booking on American Airlines, taking up the whole front of the plane, and it was joyous, he says, because they were all Monty Python fans.

“It was the refinement of McLaughlin that presented a way out for me,” Beck says. “Arriving at the soundcheck and watching him and the sax player trading solos, I thought, ‘This is me.’ He has such knowledge of scales, and he tells the story within the scale. Playing with McLaughlin, and then the Stones – dang, dang, dang – can
you imagine?”

Although he reels off the rock’n’roll anecdotes like Johnny Rotten or Wilko Johnson, when he talks about music he changes. “Mahavishnu's drummer Billy Cobham was the best I’d ever heard. Not loud, that’s not the secret – powerful as hell when he wanted to be – but 90 per cent of the time he was just dancing with the drums, you know? Just like a butterfly, all over them.”

His second revelation came when he was booked to work with George Martin, who produced Blow by Blow, the 1975 album that showed off the full range of his jazz sensibilities and made him a tax exile into the bargain. Martin “was a massive pair of wings. Just knowing that somebody with such sensitive ears was approving of what was going on, you were flying. I can’t explain the joy. I found it almost impossible to deliver what he was looking for every day. I would feel the cut-off point, thinking, ‘I don’t know anything else I can impress him with.’ The band were looking at each other with new-found love for music, but with us playing.”

Martin encouraged Beck to play the piano, picking out skeletal melodies unhampered by style and padding. Beck finds fast playing physically upsetting. “It sounds impressive but it doesn’t mean a thing.”

Blow by Blow paid for his 16th-century farmhouse in Wadhurst, East Sussex, in 1976. He moved there with his girlfriend at the time, the model Celia Hammond, and Hammond’s rescued stray cats had the run of the 80 acre park. They split up some years later – her animal trust is still run from the town; he is the patron of one in Tunbridge Wells. He had been married at the age of 19 to Patricia Brown from Crawley. The couple’s first possession for their marital home was an Afghan hound; the fees from Beck’s band the Nightshift scarcely covered the dog food. The future Julia Carling was another girlfriend: she left college to live with him at 18 in the early 1980s but later said that, despite the age gap, he needed someone to mother him. He still lives in Wadhurst, with his wife since 2005, Sandra Cash, his sheepdogs Wilf and Paddy, a ewe called Bubba and a crow called Dave. He has been a vegetarian for 47 years.

I ask him about the old beef with Clapton. “Eric wanted to be the underdog,” he summarises, “the back-room boy, and I turned out to be that person, while he was like: ‘LAAAAAYLA!’”

Were their temperaments too similar? “The approach to playing maybe so,” he says, “but outside that, one of my touchstones is humour. I have to have people around who are of a certain strain of humour. I can’t deal with people who have no humour. I’m not saying he doesn’t . . .”

On 10 August, Beck will play the Holly­wood Bowl in Los Angeles, covering 50 years of guitar music in two hours. He asked Clapton to play but he is suffering from the nerve condition peripheral neuropathy. Beck is worried about him; he says that he googled
it and sent Clapton a list of websites offering treatment.

In technique and innovation, the two haven’t really been competitors for years. In 2007, Beck did a run of gigs at Ronnie Scott’s in London with one of his best discoveries, Tal Wilkenfeld, an Australian bass prodigy who turned heads because of her prodigious capabilities and possibly because she was a 20-year-old woman in the male-dominated world of instrumental jazz. In 2010, his album Emotion & Commotion included a version of “Nessun Dorma”, which won him his eighth Grammy. His new one, Loud Hailer, features the guitar playing of Carmen Vandenberg and the voice of Rosie Bones, Bill Oddie’s daughter. The girls wrote the songs with him in front
of a fire with a crate of Prosecco. After our interview, they’re coming to the office for a meeting, with another crate of Prosecco.

“The right time to record is when you’re not quite ahead of yourself,” he says. “You’re probing and you’re treading carefully and it sounds that way, like you’re telling a story. If you flash, people’s ears clam up.”

Of the top three guitarists in the world, Beck is OK playing with John McLaughlin (“I’ve done John”), although he has turned down an invitation to appear with McLaughlin’s “butterfly” drummer Billy Cobham (“I’m not up to that standard”). However, he is not sure that he can go to see the third player in the Planet Earth axe triumvirate, Pat Metheny, when he appears at Ronnie Scott’s the week we speak.

“They asked me if I wanted to go,” he says. “But I don’t know if I can see any other guitarists. It might just send me a curve ball. Maybe I’ll go. Or here’s what I’ll do. I’ll sit in Bar Italia across the way, getting plastered, and you can tell me how it was.”

“Loud Hailer” is released by ATCO Records

Kate Mossman is the New Statesman's arts editor and pop critic.

This article first appeared in the 21 July 2016 issue of the New Statesman, The English Revolt