It's finally acceptable to cast off the shackles of TV snobbery

Who knows, Bim Adewunmi might even give the next series Big Brother a go.

Oh, I don’t watch Big Brother.” A harmless admission, right? It looks like a simple statement of telly preference, a brief glimpse into the personal habits and quirks a person has formed over years of watching the box in the corner.
 
But lurking behind those words is an unasked question, hanging invisibly at the end of that sentence. It is laced with mild incredulity and it goes a little something like, “But you do?!” You know what that is? That’s basic telly snobbery and we all engage in it.
 
Before you begin to protest a little too strenuously, take a hard look at yourself. If you watch television, you will have a show that you love, a show that you hate and a show that you’re a snob about. Come on. I’ll start with one trio that fits: I love The Good Wife; I hate Britain’s Got Talent and I look down on Big Brother (and all those who watch it). There is always a programme on the air that we feel is the very nadir of human civilisation, an insult to the riches that technology has brought to our lives, a waste of time and effort and a stain on the televisual landscape. That’s TV snobbery at its finest and don’t you deny it.
 
Television is a tribal medium. Clear evidence springs up in our own lives: the adults who were not allowed to watch ITV as children, because it was “common”, what with its advertisements and sense of fun. Or those of us who will not watch Coronation Street until forced to by extended family consensus at Christmas. Or even those people who exclusively watch box sets of HBO dramas that feature lashings of sex and black comedy and death. You pick your tribe and stick with it, because it is deft shorthand for the person you are, or perhaps the person you want to be (or be seen as). If you watch the Elmore Leonard adaptation of Justified, what does that say about you? If you love a nerdcom such as The Big Bang Theory, what are you projecting to the world? If you enjoy Sex and the City so much that you unashamedly call yourself a “total Carrie” in real-life situations, what is the world supposed to think?
 
I once worked alongside a man who very proudly and somewhat sniffily told me that he didn’t watch television. He said it – just like that – in that practised way that suggested to me that he had come to expect an awed gasp and a request to elaborate on his charming quirk.
 
So I obliged him – why, I asked, do you hate fun? And he gave the usual spiel that people like him give: oh, there’s never anything good on, I’d rather read a book and let my imagination soar free, it rots your brain and stunts your mental growth . . . On he went, ad nauseum, emphasis on the “nauseam”.
 
I thought about arguing the point – there I sat, an avid viewer of television, having imbibed hours of it a day every day since I was a child, and I was no less engaged in the world, no more stunted than any child of the 1980s, holding down jobs and paying taxes – but then I saved my breath. If you don’t want television, I thought, then television doesn’t want you.
 
And that sentiment is largely true of the programmes I (and you) hate. They’re not specifically looking for you, hankering after you to love and adore them. Television as it was in the days of one channel, then two, then five channels is gone, replaced by hundreds of channels, DVR (digital video recorders) and PVR (personal video recorders) and the king of bingeing, the box set. Shows are finding their audiences and growing with them, content to have found one at all. Nobody is really pushing to the front, shouting “like me, like me!”
 
In turn, that frees us to watch more things and cast off the shackles of the TV snobbery. Every autumn for the last few years, I’ve found myself engaging in energetic bouts of tweeting about the singing competition, The X Factor. I used to get a few people expressing surprise, mild dismay and disappointment when they saw my tweets but that’s largely stopped now; I’m allowed to like Frasier and The X Factor. Earlier this week, I watched the former contestant Rylan Clark presenting Big Brother’s Bit On The Side. My snobbery was no contest for his charm – the guy was no singer, but as a presenter? Boy, can he work a room.
 
Who knows, next series maybe I’ll give Big Brother a go after all. Another one bites the dust.
The set for the finale of last year's Celebrity Big Brother. Photograph: Getty Images

Bim Adewunmi writes about race, feminism and popular culture. Her blog is  yorubagirldancing.com and you can find her on Twitter as @bimadew.

This article first appeared in the 24 June 2013 issue of the New Statesman, Mr Scotland

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Utopian tale of Milton Keynes weaves together social history and memoir

Meanwhile Bake Off squares up to the BBC's new Family Cooking Showdown.

Central Milton Keynes: you’ve never seen anything like it, as the song on the Eighties promotional flexi-disc used to go. This is rubbish, of course. With its dreary shopping centres, boring-looking estates and endless roundabouts, Milton Keynes looks, at the beginning of the 21st century, like the newer and more depressing parts of lots of other places – the only difference being, I suppose, that it comprises nothing but these parts. Conceived in 1967 and developed from scratch in green fields at a cost of £1.5bn, the new town’s great and unsolvable problem is that it has no immemorial heart, no superannuated soul. It wants for layers, and therefore for mystery and concomitant charm. Yes, some people will claim, if pushed, to love it: “The trees!” they say, as if London and Birmingham have no parks at all. But their praise, when it comes, always sounds to me rather shifty, like they’re avoiding telling you that any minute now they’ll be catching a train to somewhere lovelier and more exciting.

The film-maker Richard Macer (Absolutely Fashion: Inside British Vogue) caught a train to somewhere more exciting when he went to university at the age of 18, but a few months ago, shortly before both he and Milton Keynes hit 50, he returned, shacking up with his parents in his childhood home in order to make a documentary about the town (screened, now, as part of BBC Four’s Utopia season). As a child, he told us, he felt MK was a bit of a joke: those wretched concrete cows. But in adulthood he was sweetly protective, offering us Elisabeth Frink’s sculpture Horse and the shiny travertine floors of its Grade II-listed shopping centre by way of two delights (after which he did start to struggle somewhat). In what way had the town formed him, though? This was harder to say. As a teenager, he attended a comprehensive where, once a month, pupils were invited to devote a whole day to an activity such as trampolining; every Tuesday, his family ate macaroni cheese. Basically, he might have been anywhere.

Still, I loved his film, which wove social history and memoir pretty seamlessly together. Cunningly, Macer’s voice and his camera did different things. If the former was kind and occasionally fulsome, the latter told another story. Interviewing Anthony Spira, the current director of MK’s purpose-built gallery, the narrative was all about the importance the town planners placed on culture for the masses. But beyond the window, things looked ever cheerless: another dual carriageway, yet more traffic lights. Touring the town with members of the Roundabout Appreciation Society, all the chat was of these structures’ essential beauty: those covered with greenery are referred to by fans as “Titchmarshes” and “Monty Dons”. When Macer and the others disembarked their vehicle for a closer look, however, it seemed to me they should really be known as Ballards or Burgesses (for those noted dystopians). “Wouldn’t it be nice if all cities were like Milton Keynes?” asked the TV marketing campaign for the town. Macer’s wry and quietly assertive film revealed that the correct answer to this question is still: “No, it really wouldn’t.”

How many cooking shows can a country take? It may be that we will shortly have had our fill. If the cynicism currently emanating from Channel 4, the new home of The Great British Bake-Off, doesn’t do it – Sandi Toksvig, its presenter, recently revealed that she doesn’t really care for television – then surely The Big Family Cooking Showdown will. “Be nice or leave,” said a sign in the home of one of the families competing in the first episode, a decorative fixture that might just as well, alas, have been a stage direction. Everyone is just so bloody kind: not only its presenters, Zoe Ball and Nadiya Hussain, who spend their time hugging everyone and everything, but also its judges, the cookery teacher Rosemary Shrager and the chef Giorgio Locatelli. Do the latter have chemistry? No. Shrager is a bit too mistress-at-St-Trinian’s for that. But in his Klein-blue jacket, Locatelli, at least, is a sight for sore eyes: a majestic loaf of artisanal sourdough compared to the plastic sliced white that is Paul Hollywood.

Rachel Cooke trained as a reporter on The Sunday Times. She is now a writer at The Observer. In the 2006 British Press Awards, she was named Interviewer of the Year.

This article first appeared in the 17 August 2017 issue of the New Statesman, Trump goes nuclear